Are MAM still relevant in the AI era?
Rethinking Media Asset Management in the age of AI-driven content and orchestration. Are MAM systems still relevant in today’s fragmented media landscape? In this episode, we explore how the explosion of tools, the need for more agile solutions, and evolving user expectations are reshaping media workflows. With insights from Bea Alonso (ex-Avid, Grass Valley, Dalet), we discuss the limits of traditional MAM platforms and the shift toward modular ecosystems powered by semantic technologies & AI. Discover how Content Data Platforms help simplify workflows, improve adoption, and unlock the full value of content and data. Guests: Beatriza AlonsoWith over 20 years of expertise in MAM/PAM and media workflows, she has held key roles at Avid, Grass Valley, and Dalet. Today, she leverages her deep industry knowledge to support media tech companies through her consulting practice, specializing in product marketing and sales enablement.Claire Couson Passioned about media production, Claire has spent the last 10 years working in the media industry. During her last position at Dalet she led the Asia Pacific Professional Service team, delivering high density MAM projects to Tier 1 customers. She is now Customer Success Manager at Perfect Memory. She acts as the strategic link between our clients and technical teams, bridging Sales and Tech while ensuring smooth project delivery.
