It's Your Water

Hosted by Michael Urbans

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Oct 2026

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About the show

Your Water Education Starts Here. Listen to water treatment industry veteran, Michael Urbans, discuss water filtration and treatment options as they relate to specific issues facing consumers and industry. Topics will include information about contaminants such as the Forever Chemicals (PFOS, GenX), industry best practices. Included will be lighthearted Interviews with industry executives, technicians and business owners.

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60 recent

October 13, 2026Episode 8914 min

Cracking the Commercial Code: Moving Beyond Residential

Ready to take your water treatment business toward commercial quotes and installs? In this episode of It's Your Water, Mike and Denise share practical advice on moving from residential to commercial applications. Discover where to find opportunities, why flow rates and site surveys matter, how to avoid costly mistakes, and how to build recurring revenue. The technology is familiar, but the projects are bigger. Start small, choose the right partners, and grow with confidence. Site Survey (PDF) Editable Site Survey (Word) Quick Tips Cracking the Commercial Code Trust the Frog™

September 29, 2026Episode 8817 min

Quick Tip: Cartridge Filters — When Precision Matters

When do you move from a bag filter to a cartridge filter — or use both? Mike Urbans continues his conversation with Ed Giordano of Endoer Filtration, looking at commercial cartridge filtration, high-flow cartridges, effective filtration area, and the difference between nominal, absolute and Absolute Plus retention. They also discuss using a high-flow cartridge in a bag-filter housing, staged filtration, and bring the conversation home to under-sink RO systems and the growing concern about microplastics. If you specify filtration equipment, understanding the micron rating is only part of the story. Retention efficiency, dirt loading and where the filter fits in the overall treatment train matter too. Short, practical filtration basics for water treatment professionals. Quick Tip: Cartridge Filters - When Precision Matters 🐸Trust the Frog™ Cartridge Filters, Water Filtration, Commercial Water Treatment, Residential RO, Reverse Osmosis, Microplastics, High Flow Filtration, Pretreatment, Water Treatment Dealers

September 15, 2026Episode 8711 min

Quick Tip: Bag Filters — Where They Shine

When is a bag filter the right choice? Mike Urbans talks with Ed Giordano of Endoer Filtration about where bag filters shine in commercial and industrial water treatment. They cover dirt-loading capacity, flow rates, micron ratings, easy changeouts, and using an economical bag filter to protect more expensive downstream cartridges and treatment equipment. Plus, one important detail when ordering replacement bags: not every bag top fits every housing. Short, practical filtration basics for water treatment professionals. Quick Tip: Bag Filters- Where They Shine Part 2: Cartridge Filters — When Precision Matters drops September 29 🐸 Trust the Frog ™ Bag Filters, Commercial Water Treatment, Water Filtration, Pretreatment, Water Treatment Dealers

July 28, 2026Episode 8628 min

🎓Summer School Reply: What The Toilet Tank Can Tell You About Water Quality

🎓 Summer School Replay What can a toilet tank tell you about water? More than you might think. In this Summer School Replay, Mike Urbans and Mike Heatwole discuss how a simple toilet tank inspection can reveal iron, manganese, sediment, biological growth, and even treatment equipment problems. Learn what to look for, why it matters, and how this often-overlooked diagnostic tool can help you make better treatment decisions and reduce costly callbacks. Whether you're a water treatment dealer, installer, or service technician, this episode is packed with practical field tips you can use on your very next service call. Trust the Frog. 🐸 Updated Technical Guide with a Form to Use in the Field

July 14, 2026Episode 8512 min

Proper Storage of Ion Exchange Resins | Avoid Costly Damage & Performance Loss

Improper storage can permanently damage ion exchange resin before it ever goes into service. Learn the best practices for storing cation, anion, and mixed bed resins, avoiding freeze damage, preventing moisture loss, and extending resin life. Technical Guidelines - Ion Exchange Resin Storage

June 23, 2026Episode 8433 min

🎓 Summer School Replay: The Troublesome Trio – Iron, Manganese & Hydrogen Sulfide

This summer we're revisiting some of the most popular and educational episodes from the It's Your Water Podcast archive. In this episode, Mike and Denise discuss the "Troublesome Trio"—iron, manganese, and hydrogen sulfide—and the treatment technologies commonly used to address these challenging water quality issues. Show Notes Troublesome Trio 2026

June 9, 2026Episode 839 min

Quick Tips: Freeboard & Minimum Bed Depth – Avoiding Common Tank Filling Mistakes

What is freeboard? How much media should really go into a tank? Mike Urbans explains freeboard, minimum bed depth, backwash expansion, upper screens, and common dealer mistakes that can damage control valves and reduce treatment performance. Trust the Frog™

May 21, 2026Episode 829 min

🐸 Quick Tips: ORP – The Missing Number Behind Better Oxidation

Most water treatment professionals use chlorine, ozone, or hydrogen peroxide—but how do you know how effective those oxidizers will actually be in the water you're treating? In this Quick Tips episode, Mike and Denise Urbans explain ORP (Oxidation Reduction Potential) and why it can be one of the most valuable diagnostic tools for iron, manganese, sulfur, and disinfection applications. Learn how contaminants lower ORP, why oxidizer demand matters, and how a simple ORP meter can help you troubleshoot systems and optimize treatment performance. Trust the Frog™ 🐸 Show Notes ORP Oxidation Reduction Potential

April 15, 2026Episode 8113 min

Quick Tips: Catalytic Carbon Explained: Chloramine, Sulfur & System Design

Not all catalytic carbon is the same—and choosing the wrong one can lead to early failure, poor performance, and unhappy customers. In this Quick Tips episode of It’s Your Water, Mike and Denise Urbans break down the real differences between catalytic carbons and how to apply them correctly in the field. Learn when to use coconut vs. coal-based catalytic carbon, why oxygen is the key to performance, and how TOC, contact time, and system design impact results. If you're dealing with chloramine, hydrogen sulfide, or underperforming carbon systems—this episode will help you get it right. Show Notes Quick Tips Catalytic Carbon Explained catalytic carbon, chloramine removal, hydrogen sulfide, water treatment, activated carbon, RO pretreatment, dealers, water filtration, TOC, ozone, peroxide

March 18, 2026Episode 8017 min

Distribution Systems Explained

Distribution systems inside softeners and filters may be hidden—but they’re critical to performance. In this Quick Tip, Mike and Denise Urbans explain distributor baskets, hub & laterals, diffusers, and how design impacts flow, efficiency, and media retention. Show Notes Distribution Systems Explained water treatment, water filtration, water softener, distribution systems, hub and lateral, distributor basket, water system design, Urbans Aqua, Its Your Water, Quick Tips

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