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It Depends

It Depends

Hosted by Jordan Holland and Katie Hogan

HealthFitnessInterviews guests
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Episodes

92

Latest episode

Jun 2026

Language

EN-US

About the show

CrossFit Games legend and seminar staff flowmaster Katie Hogan, and multi-location affiliate owner, and CrossFit Games participation award winner Jordan Holland discuss everything at the intersection of fitness and business with an admitted CrossFit bias. If you love snatches, and sarcasm you found your people.

Listen to episodes

60 recent
June 29, 202650 min

90. Jordan joins gym academy and trolls other Jordan, Katie doesn't care for it.

CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal | NewYork Times | IHRSA | RESET CrossFit | Megawatt CrossFit IG: @katiehogan777 | @blacknesssmonster Email: katie.hogan@crossfit.com | Jordan@resetsd.com Send questions to Jordan via email or IG dm

May 30, 20261 hr 18 min

89. Mustache Mike is here and stop texting like an idiot

We go deep with a gym owner from a small town in Texas and he is absolutely crushing it. Text messaging might be costing you more than you think. CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal | NewYork Times | IHRSA | RESET CrossFit | Megawatt CrossFit IG: @katiehogan777 | @blacknesssmonster Email: katie.hogan@crossfit.com | Jordan@resetsd.com Send questions to Jordan via email or IG dm

April 12, 202645 min

88. 9 foot targets are lame, Nike is taking a step backward, the moon "landing"

SHOW NOTES CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal | NewYork Times | IHRSA | RESET CrossFit | Megawatt CrossFit IG: @katiehogan777 | @blacknesssmonster Email: katie.hogan@crossfit.com | Jordan@resetsd.com Send questions to Jordan via email or IG dm

April 6, 20261 hr 2 min

87. It's been a while, and there are billions on the horizon

CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal | NewYork Times | IHRSA | RESET CrossFit | Megawatt CrossFit IG: @katiehogan777 | @blacknesssmonster Email: katie.hogan@crossfit.com | Jordan@resetsd.com Send questions to Jordan via email or IG dm

February 8, 202647 min

86. When should you expand the offering, and stuff gets heavy sometimes.

Jordan and Katie get a little sad on this one working through some heavy topics. NOBULL comes up for the first time in a long time and Jordan is absolutely CRUSHING 2026! This episode was produced by Jordan Holland. The information, and opinions expressed here are mine and Jordan’s own, and nothing stated here represents CrossFit HQ. Sources are in the show notes. Please like and subscribe to It Depends and also tell a friend. Thanks for Listening to It Depends. We will be back in a couple of weeks for another fitness and business rundown. CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal | NewYork Times | IHRSA | RESET CrossFit | Megawatt CrossFit IG: @katiehogan777 | @blacknesssmonster Email: katie.hogan@crossfit.com | Jordan@resetsd.com Send questions to Jordan via email or IG dm

January 21, 202659 min

85. Katie hates trees and RESET needs a better manager?

Jordan and Katie go on epic tangents before they get down to business. Katie suspsects Jordan of getting hustled by a tree farmer. Staff development is an ongoing concern and RESET'S crap Q4 CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal | NewYork Times | IHRSA | RESET CrossFit | Megawatt CrossFit IG: @katiehogan777 | @blacknesssmonster Email: katie.hogan@crossfit.com | Jordan@resetsd.com Send questions to Jordan via email or IG dm

December 20, 202554 min

84. Well rounded teams and NOT following your passions

Katie and Jordan take a big risk and go off on some tangents. CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal | NewYork Times | IHRSA | RESET CrossFit | Megawatt CrossFit IG: @katiehogan777 | @blacknesssmonster Email: katie.hogan@crossfit.com | Jordan@resetsd.com Send questions to Jordan via email or IG dm

December 7, 202558 min

83. RESET did a customer survey and Jordan is FIRED!

Jordan and Katie unpack the results of the recent RESET customer survey, Jordan is a land baron, and Katie's daughter is invincible. CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal | NewYork Times | IHRSA | RESET CrossFit | Megawatt CrossFit IG: @katiehogan777 | @blacknesssmonster Email: katie.hogan@crossfit.com | Jordan@resetsd.com Send questions to Jordan via email or IG dm

November 21, 20251 hr 1 min

82. Imposter syndrome, Jordan is off the market, and Chad wins

CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal | NewYork Times | IHRSA | RESET CrossFit | Megawatt CrossFit IG: @katiehogan777 | @blacknesssmonster Email: katie.hogan@crossfit.com | Jordan@resetsd.com Send questions to Jordan via email or IG dm edits talking over her before "how was your week?" episode summary pause before question of day

October 7, 20251 hr 1 min

81. Big life changes, lawsuits, airpods and gym politics

Katie and Jordan do it again covering the FTC suing LA Fitness, the new airpods for your mixed language classes, and how to temper social issues in the gym.

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