The Ocean Age

Hosted by Fed DeGobbi

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Jun 2026

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This podcast is for ocean entrepreneurs and innovators who want to grow and succeed in the blue economy. Through interviews with industry leaders, founders, and subject matter experts, I will share their stories, unpack their most important lessons, and extract actionable insights and best practices.

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June 16, 202627 min

#44: Chris Gorell Barnes (Ocean 14 Capital) – An Investor’s View on the Biggest Opportunity in the Blue Economy

Send us Fan MailThe blue economy is growing fast. It's expected to reach US$3 trillion by 2030. And if you're an ocean founder, you may be wondering: where is that growth happening? How do I tap into that potential and contribute to positive change? Chris Gorell Barnes from Ocean 14 Capital thinks the biggest opportunity to drive growth is to transition the established, proven businesses to become more modern, digitalised, and sustainable. Plug innovation into what already exists rather than building something new from scratch.Chris's bio:Chris Gorell Barnes is a Founding Partner at Ocean 14 Capital, an impact fund investing in the blue economy. Before he moved into ocean investment, he built a career in media and marketing, founding the brand communications agency Adjust Your Set, which he later sold to the OLIVER group, and producing the award-winning documentary The End of the Line, about the global overfishing crisis. He also co-founded the Blue Marine Foundation, a marine charity that creates marine reserves and works to establish sustainable models of fishing.Ocean 14 Capital backs growth-stage businesses across the blue economy, from sustainable aquaculture and alternative proteins to seaweed and plastics, all guided by UN Sustainable Development Goal 14: Life Below Water. Launched in 2020, its first fund closed at €201 million, making it one of the largest dedicated to the blue economy, with backers including Nestlé, the European Investment Fund, Monaco's sovereign wealth fund, and Skype founder Niklas Zennström. The firm is a certified B Corp.Timestamps:00:00:00 - Introduction00:01:25 - Who Chris is and what Ocean 14 Capital does00:02:53 - The fund's two themes, food security and marine ecosystems00:03:23 - Kingfish and the case for land-based fish farming00:04:47 - Why the real gap is growth capital, not startup money00:05:46 - Transitioning fish farms off Excel spreadsheets00:08:38 - Venture fatigue and the shift to growth equity00:11:33 - The biggest misconception about the ocean00:12:30 - Why SDG 14 is the least funded goal00:15:22 - Where investors lose money, insect protein and RAS00:20:40 - The sales problem holding blue economy businesses back00:26:23 - Final advice, do your homework firstUseful Links & Resources:Chris Gorell Barnes on LinkedInOcean 14 Capital: Website, LinkedIn, and InstagramGet in touch with The Ocean Age's host Fed DeGobbi on LinkedIn, X or by emailing directly at fed@oceanage.coThe Ocean Age Podcast is edited by Nebojsa Lešević. Sarah Carpenter and Giulia Leanza are our research assistants.Please send in your feedback: what do you want to hear more or less of? Any suggestions? Would love to hear what you think!

May 26, 202616 min

#43: Jeremy McKane (OCN.ai) – Turning Ocean Protection Into Profit

Send us Fan MailCan marine protected areas be profitable? Most ocean protection runs on government aid and philanthropic foundations. However, Jeremy McKane thinks the only way to make protection permanent is to make it pay for itself. He's the CEO of OCN.ai, and he's building the data infrastructure that lets investors see whether ocean assets are actually performing, turning ocean protection from a leap of faith into something you can actually invest in. Jeremy’s bio: Jeremy McKane is the founder and CEO of the Ocean Currency Network (OCN), where he combines over 30 years of tech experience with marine conservation. His career began in tech, and he built OCN.ai, a platform that monitors marine ecosystems and verifies blue carbon credits using real-time data updated every 30 minutes, a major leap from the traditional five-year reporting cycle. Described as a "Fitbit for the ocean," the platform helps unlock revenue through biodiversity and blue carbon credits, with partners including PwC, The Crown Estate UK, and Blue Green Future.He's also an underwater photographer and installation artist and co-founded Ultramarine on Richard Branson's Necker Island, an initiative focused on protecting 30% of the ocean by 2030. Timestamps:00:00:00 - Introduction 00:01:10 - Jeremy McKane’s mission at OCN.AI00:02:10 - Technology as way of exporting value from oceans whilst preserving them00:02:30 - What is a digital MRV platform and how it applies to ocean conservation00:03:20 - What an healthy ocean and marine protection are worth to any individual00:04:10 - Using the market forces as an answer to value the ocean without taking from it 00:06:30 - Better than ordinary carbon credits, with OCN technology tracking capabilities00:07:10 - Developing Marine conservation areas as a parenting model: funding the development phase to pass the assets on the markets where they can self-sustain00:08:10 - Misconceptions about carbon credits, learning from past mistakes to improve 00:09:30 - Pricing natural resources to bridge the language and understanding and language 00:10:50 - Working within the system rather than against the system00:12:10 - Technology, AI, and spotting ocean anomalies before catastrophe00:13:10 - Why risk assessment matters to ocean investors00:15:10 - The British Virgin Islands pilot, capacity building, and a nature-based economyUseful Links & Resources: Jeremy McKane on LinkedIn Jeremy McKane’s websiteOCN.ai: Website***Get in touch with The Ocean Age's host Fed DeGobbi on ⁠⁠LinkedIn⁠⁠, ⁠⁠X⁠⁠ or by emailing directly at fed@oceanage.coThe Ocean Age Podcast is edited by Nebojsa Lešević. Sarah Carpenter and Giulia Leanza are our research assistants. The show notes for this episode were produced by Cecilia Bombonato.Please send in your feedback: what do you want to hear more or less of? Any suggestions? Would love to hear what you think!

April 28, 202627 min

#42: Ralph Chami (Blue Green Future) – How Much Is a Whale Worth, Dead or Alive?

Send us Fan MailRalph’s bio:Ralph Chami is the CEO and Co-Founder of Blue Green Future and Rebalance Earth. He spent 25 years at the International Monetary Fund, most recently as Assistant Director, before turning his focus to valuing living nature as an asset class. His work, which puts a financial value on the ecosystem services provided by whales, elephants, seagrass, mangroves and forests, has been featured at TED, in the Financial Times, National Geographic, the New York Times, and on CNN. He is the recipient of the 2024 MadBlue Five Oceans Award and holds a PhD in Economics from Johns Hopkins University.Timestamps:00:01:10 - Introduction: Ralph Chami 00:02:10 - Ralph Chami sharing his early passion for music00:04:17 - The whale encounter that changed everything “before 2017” and “after 2017”00:05:20 - Building a model to estimate the economic value of whales’ carbon capture00:09:30 - Fertilising, another unknown ecosystem service provided by whales 00:13:15 - How wrong incentives completely alter the true value of whales 00:16:00 - Telling the story of whales and elephants as natural assets with Fabio Bergonzi00:18:15 - Seagrass and Carlos Duarte’s marine ecology insights00:19:05 - More living entities that provide valuable services for free00:22:05 - The fallacy of the current system which ignores planetary boundaries00:24:40 - From valuing extraction to rewarding the preservation of living things00:27:00 - Seeing the intrinsic value of nature can make for a better futureUseful Links & Resources: Ralph Chami on LinkedIn.Blue Green Future: Website, LinkedIn and YouTube. Get in touch with The Ocean Age's host Fed DeGobbi on ⁠⁠LinkedIn⁠⁠, ⁠⁠X⁠⁠ or by emailing directly at fed@oceanage.coThe Ocean Age Podcast is edited by Nebojsa Lešević. Sarah Carpenter and Giulia Leanza are our research assistants. The show notes for this episode were produced by Cecilia Bombonato.Please send in your feedback: what do you want to hear more or less of? Any suggestions? Would love to hear what you think!

April 14, 202629 min

#41: Emily Charry Tissier (Whale Seeker) – AI to Track Whales and Why Ocean Tech is Stuck at the Pilot Stage

Send us Fan MailWe’re pleased to bring you, over the next few weeks, a series of in-person interviews we recorded at the World Ocean Summit in Montreal at the beginning of March. This first episode is with Emily Charry Tissier, Founder and CEO of Whale Seeker, a company that uses AI to detect and monitor marine mammals from visual data such as drone or satellite images. The data feeds into everything from shipping routes to marine protected area management. Emily also poses a question: ocean technological solutions already exist, they work, and regulators have approved them. So why aren't they scaling? She has a clear view on why. We sat down in a quiet corner of the conference venue, with a view of the city in the background and a full-size whale model hanging from the ceiling, which also explains the occasional whale noises you’ll hear in the background. It was an inspiring conversation in a special setting, and we hope you can catch a glimpse of that atmosphere and energy.Emily's Bio:Emily Charry Tissier is a marine ecologist and the CEO and co-founder of Whale Seeker, a company that uses AI to detect marine mammals from drone, aircraft and satellite imagery. With 20 years of experience in coastal and arctic ecosystems, she has built Whale Seeker into a tool used across environmental impact assessment, shipping route management and marine protected area monitoring. She has engaged with international bodies including the IMO and IHO, and works at the intersection of ocean technology and maritime governance. She was named one of the top 100 Brilliant Women in AI Ethics.Timestamps:00:00:10 - Introduction: Emily Charry Tissier and Whale Seeker00:02:24 - What Whale Seeker does and why ocean data matters00:05:10 - Who pays for ocean data?00:06:00 - Government and industry mandates00:08:37 - Dynamic shipping routes and marine life protection00:09:03 - Working with regulators from day one00:10:37 - Misconceptions about AI and why they matter00:13:07 - Are we in an AI bubble?00:15:05 - Hype cycles in ocean solutions: seaweed, carbon capture and beyond00:17:19 - Why ocean tech isn't scaling: technology isn't the problem00:20:44 - The psychology of change00:22:47 - Ego as a barrier to adoption00:24:45 - Certified routes: building a community around sustainable shipping00:26:01 - The economics of whale-safe shipping routes00:28:54 - Emily’s “Why”Useful Links & Resources: Emily Charry Tissier on Linkedin.Whale Seeker: Website and LinkedIn. Emily’s piece on The Journal of Ocean Technology: Innovation without Adoption: The Ocean Tech BottleneckGet in touch with The Ocean Age's host Fed DeGobbi on ⁠⁠LinkedIn⁠⁠, ⁠⁠X⁠⁠ or by emailing directly at fed@oceanage.coThe Ocean Age Podcast is produced by Charlotte Raffo and edited by Nebojsa Lešević. Sarah Carpenter and Giulia Leanza are our research assistants. Please send in your feedback: what do you want to hear more or less of? Any suggestions? Would love to hear what you think!

March 17, 20261 hr 20 min

#40: Kate Streather – Behind the Making of "Ocean with David Attenborough"

Send us Fan MailKate's Bio:Kate Streather is a documentary researcher with over five years of experience across some of the most respected names in natural history filmmaking, including BBC Studios, Silverback Films, Wildstar Films, and Open Planet Studios. Their credits include Ocean with David Attenborough and Blue Planet III.Kate brings a rare combination of scientific rigour and production expertise to their work. As a biologist with a First-Class degree in Biological Sciences from the University of Durham, where they specialised in animal behaviour, ecology, and climate change, they bring a depth of understanding to the stories they help tell.Their hands-on experience spans the full production process, from pre-production and development through to post-production as a core member of edit teams. In the field, Kate has set up and directed a wide range of shoots, including Cineflex, human, macro tank, dive, long lens, drone, and interview, across some of the world's most remote and challenging environments, including Antarctica and West Africa.Timestamps:00:00:00 - How Kate Streather’s found her passions 00:04:10 - Branching into wildlife film making and the opening of new opportunities 00:08:40 - What it means to work as a scientist in the film making world00:14:50 - Strengths and struggles of working in wildlife documentaries00:18:30 - The opportunity to work with Sir David Attenborough in “Ocean”00:22:00 - What to expect from “Ocean” and what it takes to develop such a project00:28:10 - Structuring the content in film making: blending science and storytelling 00:33:20 - Why “no one today has seen a truly wild ocean” and a comparison to the past00:35:00 - The challenging access to the fishing industry and how to convey difficult images00:39:00 - How “Ocean” condenses a wealth of incredible experiences around the world00:47:30 - Adventures on board of a Sea Shepherd’s campaigners boat in Antarctica00:53:00 - Liberia: election tensions, coastal communities, overfishing and pollution00:55:10 - More with Sea Shepherd’s cooperating with the Liberian Coast Guard00:59:00 - The challenges of being a researcher for “Ocean”01:02:30 - The incredible unbalance between Liberian and Norwegian fishing fleet01:04:05 - Kate's once-in-a-lifetime experience working with Sir David Attenborough 01:07:10 - Post-production: editing, archive, fact‑checking, and premiere in London!01:12:40 - The far-reaching impact of “Ocean” into politics and institutions01:15:00 - Kate’s motivations and future plans***Useful Links & Resources: Kate Strether on Instagram, LinkedinOcean with Sir David Attenborough, 2025 official trailerSea Shepherd's website: Sea Shepherd***Get in touch with The Ocean Age's host Fed DeGobbi on ⁠⁠LinkedIn⁠⁠, ⁠⁠X⁠⁠ or by emailing directly at fed@oceanage.coThe Ocean Age Podcast is produced by Charlotte Raffo and edited by Nebojsa Lešević. Sarah Carpenter and Giulia Leanza are our research assistants. The show notes for this episode were produced by Cecilia Bombonato.Please send in your feedback: what do you want to hear more or less of? Any suggestions? Would love to hear what you think!

February 10, 20261 hr 4 min

#39: Dr Catherine Jadot – Blue Finance Expert and Author of “How It Doesn’t End”

Send us Fan MailToday we dive into the finance side of the ocean economy because, like it or not, without capital, we won’t be able to make the impact and change we want to see in the world. Finance will be needed to make it happen.To explore this difficult topic, I sat down with Dr Catherine Jadot, author of the book “How It Doesn’t End”. She’s a fantastic person to talk about this because she’s a marine biologist AND blue-economy finance specialist with over 20 years of experience working with organisations from governments to start-ups.We didn’t just cover blue finance; we also looked at the psychology of action and the behavioural science behind influencing the positive change ocean founders and innovators want to see.Catherine's Bio:Dr Catherine Jadot is a marine biologist and blue economy finance specialist with over 20 years of experience at the intersection of climate resilience, ocean governance, and sustainable development. She advises governments and regional organisations in islands and coastal states on how to design and finance policies and projects that protect marine ecosystems while supporting inclusive growth. She currently leads blue economy and blue finance work for European and international institutions, including multi-country investment facilities, technical assistance programmes, and innovative financing mechanisms for coastal and island regions.Timestamps:00:00:00 - Intro 00:03:15 - Catherine Jadot’s early career amidst the doom and gloom narrative00:09:45 - The limits of project-level work and need for a bigger-picture approach00:16:15 - Why governments and blue finance are necessary to the ocean economy00:19:30 - Focusing on solutions and writing “How It Doesn’t End” 00:22:45 - The sources of a new, constructive perspective00:29:15 - Social experiments to understand everyday climate behaviours00:35:45 - The importance of people’s perceptions in changing cultural norms 00:37:45 - Finding impact investors to share the potential of the blue economy00:42:15 - Behavioural science insights for ocean entrepreneurs00:44:30 - Bankable vs investment-ready projects and mangrove finance examples00:47:15 - Financial models: grants, blended finance, public–private partnerships00:51:00 - Finding the right investors: what to do and what to avoid00:55:45 - The Ocean Startup Blueprint, helping startups moving forward00:59:30 - Learning to identify the impact investors and become investment-ready01:02:00 - Closing reflections on the approach to ocean entrepreneurshipUseful Links & Resources: Catherine Jadot’s book How It Doesn’t End (Amazon, Goodreads)Catherine Jadot on LinkedIn and InstagramThe Ocean Startup blueprintGet in touch with The Ocean Age's host Fed DeGobbi on ⁠⁠LinkedIn⁠⁠, ⁠⁠X⁠⁠ or by emailing directly at fed@oceanage.coThe Ocean Age Podcast is produced by Charlotte Raffo and edited by Nebojsa Lešević. Sarah Carpenter and Giulia Leanza are our research assistants. The show notes for this episode were produced by Cecilia Bombonato.Please send in your feedback: what do you want to hear more or less of? Any suggestions? Would love to hear what you think!

January 13, 20261 hr 15 min

#38: Jose Puga (ChucaoTech) – Patagonia Special 3/3 – Nanobubbles to Remediate the Seabed

Send us Fan MailThis is the third and final part of a special series I recorded as I was connecting with ocean founders and experts in Latin America. Each episode is a standalone interview, so if you’ve missed the previous two, that’s absolutely fine.This time, my guest is Jose Puga, Co-Founder and CEO of ChucaoTech. This is a start-up based in Chilean Patagonia that uses nanobubble technology in aquaculture. Injecting nanobubbles provides oxygen to the fish but is also used to remediate the seabed from the pollution caused by open-net fish farms.We’ll dive into this innovative and award-winning technology, but we’ll also hear Jose’s entrepreneurial journey, which is a really cool story. A mechanical engineer who was in the world largest radio telescope (working with oxygen masks up at 5000 m or 16000 feet in the Atacama Desert), he moved to the UK as a consultant, to then come back to Chile and start his own business, which was not without some tense and dark moments.Jose's Bio:Mechanical engineer, Master of Science in Engineering (Pontifical Catholic University of Chile) and a Master's in Industrial Systems (University of Cambridge, UK). With more than 10 years of experience in Chile and abroad in the implementation of various projects and design of products in sectors such as aquaculture, astronomy, mining and consumer products.Timestamps:00:00:00 - Introduction to The Ocean Age Podcast00:00:32 - Guest Introduction: Jose Puga of ChucaoTech00:02:03 - Defining the Problem in Aquaculture00:05:48 - Seabed Remediation Problem00:08:49 - Nanobubbles Explained00:13:07 - Customers and Market for Chucao Tech00:23:05 - Jose's Background: ALMA Project in Atacama Desert00:28:48 - Transition to Cambridge and Product Development00:35:01 - Founding ChucaoTech00:42:03 - Pivot to Seabed Remediation Service00:47:03 - Difficult Moments and Financial Strain00:49:35 - Advice for Aspiring Entrepreneurs01:10:23 - Ocean Concerns and Environmental Purpose01:12:59 - Difficult moment: From 65 to 13 People01:14:29 - Final Message and Contact InformationUseful Links & Resources:Jose Puga on LinkedInChucaoTech: Website, LinkedInGet in touch with The Ocean Age's host Fed DeGobbi on ⁠⁠LinkedIn⁠⁠, ⁠⁠X⁠⁠ or by emailing directly at fed@oceanage.co***The Ocean Age Podcast is produced by Charlotte Raffo and edited by Nebojsa Lešević. Sarah Carpenter and Giulia Leanza are our research assistants. Please send in your feedback: what do you want to hear more or less of? Any suggestions? Would love to hear what you think!

December 9, 20251 hr 15 min

#37: Catalina Cendoya (Por El Mar) – Patagonia Special 2/3 – The Dark Side of Aquaculture.

Send us Fan MailThis episode is part 2 of a special series recorded as I was travelling across Argentina and Chile, connecting with ocean founders, entrepreneurs, experts and activists. My guest today is Catalina Cendoya, whom I met when I visited a marine conservation organisation called Por El Mar (literally translates to "For the Sea"). Por El Mar coordinates projects across Patagonia, including, for example, rewilding subantarctic kelp forests in Tierra del Fuego and working on the conservation of a biological corridor off the coast of Argentina that includes 5 major marine species: sharks, orcas, whales, sea lions and dolphins. Catalina, or Cata, as everybody calls her, specifically is the Director of the Global Salmon Farming Resistance, which is the group behind the campaign that resulted in the ban of open-net salmon farming in Argentina, and it is now (as the name suggests) a global network. It was a really open and honest conversation, looking at all the different perspectives on the matter. And it was a nice way for me to get out of my bubble and challenge my own assumptions.So if you’re up for the challenge, please enjoy!Catalina's Bio:Catalina feels at home by the coast, close to the sea, surrounded by nature. That deep sense of belonging has shaped her path, leading her to join The Global Salmon Farming Resistance (GSFR) in 2022. In 2023, she became the Director.She holds a degree in Political Science, driven by a commitment to creating meaningful change in people’s lives. She has worked in government roles supporting people in vulnerable situations and studied in Germany, where she learnt the language and was inspired by a culture deeply rooted in environmental care.As Director of the GSFR, Catalina leads the alliance’s actions and works with the team to shape strategies that protect the ocean from the harms of industrial salmon farming.Timestamps:00:00:00 - Introduction to The Ocean Age and Guest Introduction00:02:04 - Catalina Cendoya's Background and Journey00:05:15 - Por el Mar and the Campaign to Ban Salmon Farming in Argentina00:10:06 - What Is Open Net Salmon Farming?00:12:58 - Environmental Impacts: Pollution, Disease, and Escapes00:21:12 - Social and Economic Challenges for Local Communities00:27:05 - Consumer Awareness and Norway's Marketing Success00:31:00 - Can Salmon Farming Be Made Sustainable?00:42:49 - Economic Arguments: Norway, Chile, and Tourism00:49:10 - The Problem with Regulation and Certification Schemes00:58:06 - Salmon vs Other Protein Sources: A Comparison01:04:36 - Alternative Ocean Economies and Other Fish Species01:06:12 - Global Movement: Key Victories and Milestones01:09:48 - The Power of Global Collaboration with Local Solutions01:13:45 - Vision for the Future and Resources to Learn MoreUseful Links & Resources:Catalina Cendoya on LinkedInPor El Mar: Website, LinkedInThe Global Salmon Farming Resistance (GSFR): Website, LinkedInGet in touch with The Ocean Age's host Fed DeGobbi on ⁠⁠LinkedIn⁠⁠, ⁠⁠X⁠⁠ or by emailing directly at fed@oceanage.coThe Ocean Age Podcast is produced by Charlotte Raffo and edited by Nebojsa Lešević. Sarah Carpenter and Giulia Leanza are our research assistants. Please send in your feedback: what do you want to hear more or less of? Any suggestions? Would love to hear what you think!

November 18, 20251 hr 27 min

#36: Daniela Allerbon (Aquit) – Patagonia Special 1/3 – Replacing Antibiotics in Aquaculture for the Prevention of Fish Infections.

Send us Fan MailFor the last month or so I've been travelling through Argentina and Chile, exploring what is an incredibly beautiful and important region for the world ocean economy, but one that we don't really hear much about, particularly in Europe and North America. Through the last four weeks or so, I have connected with lots of brilliant, brilliant people, from founders and entrepreneurs to experts and activists. Some of these in-person conversations will be turned into podcast episodes, and this is the first episode of this Patagonia Special series. My first guest is Daniela Allerbon, who is the CEO of Aquit, a startup that developed preventative treatment for infections in farmed fish that replaces antibiotics. The WHO predicted that by 2050 more people could die from super-resistant bacteria than cancer. Antibiotic overuse, a lot of which happens in animal production, including aquaculture, is one of the main causes of this global problem. Something that reduces the use of antibiotics could have a big positive impact. We recorded the interview at their office in Buenos Aires, but the company operates down here in Patagonia, mostly on the other side of the Andes, in Chile. Daniela's Bio:Daniela is an economist specialising in the marketing and development of science-based products, with a focus on sustainable aquaculture and biotechnology. She has 15 years of experience as an entrepreneur, 4 of which were devoted to developing and commercialising feed additives, utilising pre-clinical trials for human health products. She has also worked across the private and public sectors, as well as with NGOs and international organisations. Prior to founding Aquit in 2022, Daniela led research and development initiatives at Silvateam, where she managed the launch of a new business unit and coordinated international research on the microbiome and COVID-19. She has received several notable recognitions in the sector, including her participation in the Hatch Blue and Conservation International Ventures "Women in Ocean Food" program, and her completion, coming up first place, of the BIGinBIO program with the Ganesha Lab, focusing on biotechnology management. Daniela holds a bachelor’s degree in Economics from Universidad de San Andrés and has completed postgraduate studies in management and policy in culture and communication.Timestamps:00:00:00 - Introduction to The Ocean Age and Patagonia Special Series00:01:04 - Guest Introduction: Daniela Allerbon and Aquit00:02:23 - Innovation Park and Team Dynamics00:03:57 - Daniela's Early Career and the 2001 Economic Crisis00:08:16 - Adapting to Change and Entrepreneurial Spirit00:13:12 - Public Perception of Aquaculture and Communication Challenges00:19:10 - Daniela's Career Transition to Aquit00:31:16 - Aquit's Mission: Farming Fish Without Antibiotics00:37:31 - Innovation Challenges and Award Recognition00:41:03 - The Science Behind Aquit's Product00:46:24 - Expanding Technology to Other Species and AI's Role00:49:25 - Compelling Reasons for Farmers to Adopt New Solutions00:54:00 - The Global Issue of Antibiotic Resistance01:05:03 - Radical Empathy: Advice for Entrepreneurs01:06:43 - Ocean Entrepreneurs and the Impact-Profitability Challenge01:10:37 - Being a Latin American Startup with Global Ambitions01:21:11 - Unconscious Bias in Venture CapitalUseful Links & Resources:Aquit’s websiteAquit on LinkedIn Daniela Allerbon on LinkedInDaniela mentioned the book "Reinventing Organizations" by Frédéric LalouxGet in touch with The Ocean Age's host F&

October 28, 202554 min

#35: Adam Parker (OceanSaver) – Building an Ocean Megabrand: How to Take on the Giants in The Consumer Goods Market, with the ReFounder of OceanSaver

Send us Fan MailAdam Parker is a seasoned brand leader with over 13 years of experience building consumer goods brands into household names. Currently leading Ocean Saver, a UK brand creating plastic-free, plant-based cleaning products that protect ocean life. He's passionate about scaling next-generation brands that are transforming entire categories.Prior to Ocean Saver, Adam was the first employee and Managing Director of PÄRLA, a plastic-free oral care brand that he established as the #1 challenger in the category with over 1,000 distribution points across major retailers including Boots, Sainsbury's, and Waitrose.Before his startup ventures, Adam spent six years as Brand Director of Oral-B at Procter & Gamble, managing a £500 million revenue business. Under his leadership, Oral-B achieved market share leadership and became the #1 most popular brand within P&G's entire portfolio. His notable achievements include making Oral-B the top-selling product on Amazon Prime Day for three consecutive years.Adam studied Philosophy, Politics, and Economics at Oxford University and completed leadership training at the Institute for Young Leaders in Jerusalem.Timestamps:00:00:00 - Intro 00:01:10 - Meet Adam Parker: Background and Leadership Training 00:07:21 - Studying Philosophy, Politics, and Economics at Oxford 00:13:57 - The Journey at Procter & Gamble 00:16:14 - Learning from Brand Management at P&G 00:22:12 - The Importance of Consumer Research 00:25:49 - Transitioning to Ocean Saver 00:28:53 - The Challenges of Sustainability in Big Corporations 00:32:10 - The State of Ocean Saver Upon Joining 00:35:05 - The Role of Re-founders at Ocean Saver 00:41:14 - Creating an Ocean Megabrand 00:44:14 - Differentiating from Niche Eco-Brands 00:46:45 - The Power of the Ocean in Marketing 00:50:26 - Consumer Psychology and Purchase Decisions 00:51:23 - Making the Leap of Faith Smaller for Consumers 00:53:12 - Where to Find Ocean Saver Products and ClosingUseful Links & Resources:Ocean Saver website: ocean-saver.comOcean Saver on Instagram, Facebook, TikTok and YouTube Adam Parker on LinkedIn***Get in touch with The Ocean Age's host Fed DeGobbi on ⁠⁠LinkedIn⁠⁠, ⁠⁠X⁠⁠ or by emailing directly at fed@oceanage.coThe Ocean Age Podcast is produced by Charlotte Raffo and edited by Nebojsa Lešević. Sarah Carpenter and Giulia Leanza are our research assistants. Eliana Caragia manages Distribution and Engagement. Please send in your feedback: what do you want to hear more or less of? Any suggestions? Would love to hear what you think!

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