Interviews and speeches from the International Bar Association
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October 28, 202612 min
Business Development and Marketing Subcommittee Podcast: Elisabeth Houtman
In the eighth episode, Daniela Amaral (Member, IBA Law Firm Management Committee) speaks with Elisabeth (Els) Houtman, Head of Marketing and Business Development at Houthoff, a leading full‑service Dutch law firm. We discuss what it takes to run an efficient and strategically focused BD team, the importance of clearly defined roles between lawyers and BD professionals, and why successful innovation often starts with beta testing and small‑scale experimentation.
October 28, 202610 min
Business Development and Marketing Subcommittee Podcast: Inês Sequeira Mendes
In the seventh episode, Daniela Amaral (Member, IBA Law Firm Management Committee) speaks with Inês Sequeira Mendes, Managing Partner at Abreu Advogados in Portugal, about the role of technology in client engagement and how firms can continue strengthening collaboration between BD and legal teams. Inês shares how innovation and leadership intersect in today’s legal market.
October 27, 20268 min
Business Development and Marketing Subcommittee Podcast: Jennifer Owen
Welcome to the Business Development and Marketing Subcommittee Podcast series, where we explore the strategies shaping the future of law firms. In this episode, Jennifer Owen, Senior Business Development Manager at Macfarlanes, shares her perspective on the changing role of BD and the increasing focus on creating measurable impact across the firm. Interviewed by Daniela Amaral (Member, IBA Law Firm Management Committee), she discusses the importance of taking a proactive approach, fostering collaboration, and embedding client development into the firm’s culture.
October 14, 202610 min
Business Development and Marketing Subcommittee Podcast: Christina Bruun Geertsen
Welcome to the Business Development and Marketing Subcommittee Podcast series, where we explore the strategies shaping the future of law firms. In the fifth episode, we’re diving into innovation and technology, two forces transforming the legal industry. Hosted by Elisabeth Houtman (Member, IBA Law Firm Management Committee), we are joined by Christina Bruun Geertsen, Managing Partner at Kromann Reumert, one of Denmark’s leading law firms. Christina has been at the forefront of driving change and embracing technology to enhance client engagement and operational efficiency.
September 24, 20267 min
Business Development and Marketing Subcommittee Podcast: Nadège Nguyen
Welcome to the Business Development and Marketing Subcommittee Podcast series, where we explore the strategies shaping the future of law firms. In the fourth episode, we dive into one of the most critical topics for any law firm: client relationships and experience. What do clients really value beyond legal expertise? How do firms ensure consistency and adapt to evolving needs? Hosted by Elisabeth Houtman (Member, IBA Law Firm Management Committee), we are joined by Nadège Nguyen, a partner at the French law firm Gide and a current officer of the IBA Law Firm Management Committee.
September 18, 202613 min
Business Development and Marketing Subcommittee Podcast: Alan Keep
Welcome to the Business Development and Marketing Subcommittee Podcast series, where we explore strategies that help law firms build stronger client relationships. In the third episode, we talk about about marketing and brand positioning, two critical elements for any law firm looking to stand out in a competitive market. Hosted by Elisabeth Houtman (Member, IBA Law Firm Management Committee) we are joined by Alan Keep from Bowmans, a leading African law firm known for its strong brand and client-focused approach.
August 20, 202626 min
Working Title Podcast: conversations in good company – managing reductions in workforce sensitively
For global organisations, employees represent far more than a numerical workforce. They are a core business asset and a key driver of long-term success. Yet organisations frequently face situations where economic pressures, evolving business strategies, technological disruption or organisational transformation necessitate difficult decisions about workforce size and structure. As a result, the challenge of managing reductions in workforce across multiple jurisdictions in a sensitive manner has become an increasingly significant issue for multinational employers. In this podcast, hosted by Veena Gopalakrishnan from Trilegal, India and Mikko Kontturi from AURORALAW, Finland, employment law experts ( Ed Mills , Travers Smith, UK; Lauren Salt , ENS, South Africa; Lise Lauridsen , Bech-Bruun, Denmark; and Stefanie Tack , Strelia, Belgium) share their insights and lived experiences in navigating the complex mix of legal requirements, employee relations considerations, cultural expectations and operational challenges, while ensuring that workforce changes are implemented in a coordinated, compliant and sensitive manner across jurisdictions. Image: sirichai /Adobe Stock
June 18, 20269 min
Business Development and Marketing Subcommittee Podcast: Martijn Lesterhuis
Welcome to the Business Development and Marketing Subcommittee Podcast series, where we explore strategies that help law firms build stronger client relationships. In the second episode, we dive into one of the hottest topics in the industry: artificial intelligence. We ask how AI will impact marketing, business development and client relationships, and we consider the role that BD and marketing professionals will play in this transformation. Hosted by Elisabeth Houtman (Member, IBA Law Firm Management Committee), we are joined by Martijn Lesterhuis from Saga Legal, who has been at the forefront of advising firms on growth and innovation.
May 8, 202611 min
Business Development and Marketing Subcommittee Podcast: John Matson
Welcome to the Business Development and Marketing Subcommittee Podcast series, where we explore strategies that help law firms build stronger client relationships. In the first episode, we’re joined by John Matson from Arthur Cox, one of Ireland’s top law firms. John has years of experience working with major clients and navigating the challenges of building trust and delivering value. Hosted by Elisabeth Houtman (Member, IBA Law Firm Management Committee), we talk about client relationship management, key account strategies, and how lawyers can strengthen their connections with clients.
January 28, 202632 min
Working Title Podcast: conversations in good company – the policy pretzel
In the second episode of the IBA Employment and Industrial Relations Committee podcast series, hosted by Veena Gopalakrishnan from Trilegal, India and Mikko Kontturi from AURORALAW, Finland, with guests Stephan Swinkels from Littler, The Netherlands, Roselyn Sands , RoselynSands Law, France and Kirsten Lucas , Stephenson Harwood, United Arab Emirates, we discuss the best practices and insights on global employer policies for multinational employers. We delve into the need for standardisation while acknowledging that one size may not fit all.
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