HubShots - The Unofficial Down Under HubSpot Podcast

Hosted by Ian Jacob and Craig Bailey

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Episodes

330

Latest episode

Oct 2026

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About the show

HubShots: the Unofficial Down Under HubSpot Podcast HubSpot in the real world. Real world portals. No demo stuff. What’s working for HubSpot customers. Hosted by Ian Jacob and Craig Bailey, HubShots is the weekly podcast for marketing managers and sales professionals who are using HubSpot or considering using HubSpot. https://www.hubshots.com

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60 recent

October 5, 20261 hr 3 min

HubSpot Unbound 26: Our Honest Take on Where HubSpot Is Going

In this episode: What Unbound 26 felt like Where HubSpot is headed with Breeze Assistant and AI agents Dharmesh's keynote and the uSpot launch Why HubSpot's messaging feels confusing What HubSpot can't do yet, like building pages and forms or running long tasks Breeze Assistant bugs, and why Notetaker sharing works so well What "context" and "self-updating CRM" mean in practice Both of us use HubSpot with clients every day, so this is our honest take.

September 10, 202650 min

320: High Impact HubSpot Updates | Leading into UNBOUND

This edition we dive into: - High impact HubSpot updates for sales, marketing and service teams - Based on the findings from our HubSpot Updates that Matter sessions with clients - Plus, how to think through using AI (from within HubSpot, versus from Claude and other external tools) This episode is ideal for: - Marketing teams - Sales teams - Service and Customer success teams Full show notes available at: www.hubshots.com/episodes/episode-320 Recorded: Friday 04 September 2026 | Published: Friday 11 September 2026

July 9, 20261 hr 9 min

319: Preparing for Your HubSpot Renewal: The Six Step Portal Review

This edition we dive into: - How to prepare for an upcoming HubSpot Subscription renewal - The Six Step process for reviewing your portal - Organising Marketing Contacts - Reviewing HubSpot Credits - Comparing Pro to Enterprise Seats in each Hub - Reviewing Add-ons - Planning your contract agreement Full show notes available at: https://www.hubshots.com/episodes/episode-319 Recorded: Thursday 02 July 2026 | Published: Friday 10 July 2026

May 21, 202643 min

318: Consolidating the Stack + 10 HubSpot Quick Wins

This edition we dive into: - The move to consolidation of tech stacks - Quick HubSpot improvements to GSuite add-in - Custom fonts in marketing emails - AEO tool initial thoughts - Sending SMS to contacts whose emails bounce - Adding line items to deals in a workflow - Bulk updating the domain on pages - Historical snapshot reports on deals - Customer Agent handoff tweaks - HubSpot Assistant tips - SaaS losing relevance - Claude Design launched Full show notes available at: www.hubshots.com/episodes/episode-318 Recorded: Tuesday 12 May 2026 | Published: Friday 15 May 2026

March 11, 20261 hr 3 min

317: The AI-Powered Smart Salesperson’s Cheat Sheet to Using HubSpot

This edition we dive into: - The new Sales Workspace - your command centre for everything sales - Breeze Prospecting Agent - your AI-powered BDR - Conversation-Powered Deal Risk Detection - Guided Actions and Predictive Deal Scoring - AI Meeting Assistant for prep and follow-up - Target Accounts and account-based selling - LinkedIn CRM Sync integration - Smart Deal Progression (new January 2026 beta) - What's changed since Episode 271 Full show notes available at: www.hubshots.com/episodes/episode-317 Recorded: Wednesday 04 March 2026 | Published: Friday 06 March 2026

December 12, 20251 hr 3 min

316: The Practical Guide to AI in HubSpot

This edition we dive into: - AI Approach - AI Basics - Buyer Intent Tool - AI Agents and Assistants - AI Workflow actions - Customer Agent - Smart Properties - External AI Integration Full show notes available at: www.hubshots.com/episodes/episode-316 Recorded: Wednesday 10 October 2025 | Published: Friday 12 December 2025

November 2, 202534 min

315: HubSpot Updates that Matter

This edition we dive into: - The Overwhelm Problem - Our new HubShots Community course - Our top HubSpot updates this year: • Buyer Intent Tool • HubSpot Meeting Recorder • Customer Agent • Company Research Agent • Deal Loss Agent • Smart Properties Full show notes available at: www.hubshots.com/episodes/episode-315 Recorded: Friday 17 October 2025 | Published: Friday 24 October 2025

October 2, 202557 min

314: HubSpot Loop Marketing Explained

This edition we dive into: - INBOUND 2025 Reflections - HubSpot’s Loop Marketing Playbook - What is it? And why? - Inbound Marketing versus the Funnel versus the Flywheel versus the Loop - The good parts - what to embrace - The bad parts - what to ignore - How to practically implement it in your business - The new Design Framework for Loop Marketing Full show notes available at: https://www.hubshots.com/episodes/episode-314 Recorded: Friday 26 September 2025 | Published: Friday 03 October 2025

August 27, 20257 min

QuickShot 004: Modern SEO - Information informed by Psychology

Welcome to a HubShots QuickShot - brief conversations Ian and Craig have in between regular, full length episodes. This shot we discuss: thinking through the types of content to create these days, given that AI chats and overviews will easily provide the answer to most top level questions For full episode show notes and HubSpot related resources visit: https://www.hubshots.com Recorded: 16 May 2025 Published: 27 August 2025

August 15, 20254 min

QuickShot 003: HubSpot Buyer Intent Tool - This Is a Hidden Gem

Welcome to a HubShots QuickShot - brief conversations Ian and Craig have in between regular, full length episodes. This shot we discuss: the Buyer Intent Tool in HubSpot - we like it! For full episode show notes and HubSpot related resources visit: https://www.hubshots.com See a quick walkthrough of the HubSpot Buyer Intent tool in our portal here: https://www.youtube.com/watch?v=Bqw0uQesoqQ Recorded: 16 May 2025 Published: 15 August 2025