HubShots: the Unofficial Down Under HubSpot Podcast HubSpot in the real world. Real world portals. No demo stuff. What’s working for HubSpot customers. Hosted by Ian Jacob and Craig Bailey, HubShots is the weekly podcast for marketing managers and sales professionals who are using HubSpot or considering using HubSpot. https://www.hubshots.com
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60 recent
May 21, 202643 min
318: Consolidating the Stack + 10 HubSpot Quick Wins
This edition we dive into:
- The move to consolidation of tech stacks
- Quick HubSpot improvements to GSuite add-in
- Custom fonts in marketing emails
- AEO tool initial thoughts
- Sending SMS to contacts whose emails bounce
- Adding line items to deals in a workflow
- Bulk updating the domain on pages
- Historical snapshot reports on deals
- Customer Agent handoff tweaks
- HubSpot Assistant tips
- SaaS losing relevance
- Claude Design launched
Full show notes available at: www.hubshots.com/episodes/episode-318
Recorded: Tuesday 12 May 2026 | Published: Friday 15 May 2026
March 11, 20261 hr 3 min
317: The AI-Powered Smart Salesperson’s Cheat Sheet to Using HubSpot
This edition we dive into:
- The new Sales Workspace - your command centre for everything sales
- Breeze Prospecting Agent - your AI-powered BDR
- Conversation-Powered Deal Risk Detection
- Guided Actions and Predictive Deal Scoring
- AI Meeting Assistant for prep and follow-up
- Target Accounts and account-based selling
- LinkedIn CRM Sync integration
- Smart Deal Progression (new January 2026 beta)
- What's changed since Episode 271
Full show notes available at: www.hubshots.com/episodes/episode-317
Recorded: Wednesday 04 March 2026 | Published: Friday 06 March 2026
December 12, 20251 hr 3 min
316: The Practical Guide to AI in HubSpot
This edition we dive into:
- AI Approach
- AI Basics
- Buyer Intent Tool
- AI Agents and Assistants
- AI Workflow actions
- Customer Agent
- Smart Properties
- External AI Integration
Full show notes available at: www.hubshots.com/episodes/episode-316
Recorded: Wednesday 10 October 2025 | Published: Friday 12 December 2025
November 2, 202534 min
315: HubSpot Updates that Matter
This edition we dive into:
- The Overwhelm Problem
- Our new HubShots Community course
- Our top HubSpot updates this year:
• Buyer Intent Tool
• HubSpot Meeting Recorder
• Customer Agent
• Company Research Agent
• Deal Loss Agent
• Smart Properties
Full show notes available at: www.hubshots.com/episodes/episode-315
Recorded: Friday 17 October 2025 | Published: Friday 24 October 2025
October 2, 202557 min
314: HubSpot Loop Marketing Explained
This edition we dive into:
- INBOUND 2025 Reflections
- HubSpot’s Loop Marketing Playbook
- What is it? And why?
- Inbound Marketing versus the Funnel versus the Flywheel versus the Loop
- The good parts - what to embrace
- The bad parts - what to ignore
- How to practically implement it in your business
- The new Design Framework for Loop Marketing
Full show notes available at: https://www.hubshots.com/episodes/episode-314
Recorded: Friday 26 September 2025 | Published: Friday 03 October 2025
August 27, 20257 min
QuickShot 004: Modern SEO - Information informed by Psychology
Welcome to a HubShots QuickShot - brief conversations Ian and Craig have in between regular, full length episodes.
This shot we discuss: thinking through the types of content to create these days, given that AI chats and overviews will easily provide the answer to most top level questions
For full episode show notes and HubSpot related resources visit: https://www.hubshots.com
Recorded: 16 May 2025
Published: 27 August 2025
August 15, 20254 min
QuickShot 003: HubSpot Buyer Intent Tool - This Is a Hidden Gem
Welcome to a HubShots QuickShot - brief conversations Ian and Craig have in between regular, full length episodes.
This shot we discuss: the Buyer Intent Tool in HubSpot - we like it!
For full episode show notes and HubSpot related resources visit: https://www.hubshots.com
See a quick walkthrough of the HubSpot Buyer Intent tool in our portal here:
https://www.youtube.com/watch?v=Bqw0uQesoqQ
Recorded: 16 May 2025
Published: 15 August 2025
August 1, 202540 min
313: HubSpot Ads Tool Tutorial
Welcome to HubShots Episode 313!
In this episode of HubShots, Ian and Craig walk through how to properly set up and use the HubSpot Ads tool.
We also talk about connecting ad platforms like Facebook, Google, and LinkedIn, reporting on ROI, tracking ad interactions, and managing contact attribution.
Also, we highlight some common mistakes to avoid and share tips on getting the most value from your ad spend using HubSpot’s reporting and automation tools.
In this episode we’ll cover:
👉🏻 Connecting your ad accounts to HubSpot
👉🏻 Viewing ad performance and ROI inside HubSpot
👉🏻 Ways to track ad interactions throughout a contact’s journey
👉🏻 Using lists, views, and reporting for ad insights
👉🏻 Tips on using HubSpot campaigns, events, smart content, and audiences and more!
Watch this episode on YouTube:
https://www.youtube.com/watch?v=EWOb_F8SYDQ
Links and Resources mentioned in the show:
Show notes: https://www.hubshots.com/episodes/episode-313
HubShots Daily Tip: https://www.hubshots.com/dailytip/start
HubShots Framework: https://www.hubshots.com/framework
HubShots Community: https://www.hubshots.com/community
Welcome to HubShots - https://www.hubshots.com/
HubShots = HubSpot in the real world
Real world portals. No demo stuff.
July 29, 20256 min
QuickShot 002: HubSpot Customer Success Workspace and the Benefits of NPS Surveys
Welcome to a HubShots QuickShot - brief conversations Ian and Craig have in between regular, full length episodes.
This shot we discuss:
- the HubSpot Customer Success Workspace
- how to measure customer satisfaction
- NPS surveys as a product feedback process
For full episode show notes and HubSpot related resources visit: https://www.hubshots.com
Recorded: 16 May 2025
Published: 29 July 2025
July 24, 20257 min
QuickShot 001: Using AI and Automation Wisely
Welcome to a HubShots QuickShot - brief conversations Ian and Craig have in between regular, full length episodes.
This shot we discuss: pros and pitfalls of all the AI tools that are popular with consumers, being used inside companies.
For full episode show notes and HubSpot related resources visit: https://www.hubshots.com
Recorded: 16 May 2025
Published: 24 July 2025
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