Founded in Tech

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Latest episode

Oct 2026

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EN-US

About the show

The tech industry is a rapidly evolving and dynamic ecosystem, requiring tech companies and their founders to work tirelessly to overcome the difficulties of growing and scaling their businesses. Tune into Founded in Tech as we engage in insightful interviews with technology professionals and industry experts who discuss the challenges, success stories, and innovations within the industry.

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29 recent

October 22, 202616 min

The Hidden Risks of Use Tax for CPG and SaaS Companies

In this episode, Breea Boylan , Tax Manager in Withum's State and Local Tax group, sits down with Lore Bilbao , Senior Tax Manager on Withum's Startup and Emerging Growth Team, to unpack one of the most overlooked areas of state tax compliance: use tax. From CPG brands distributing free samples to SaaS companies managing hundreds of software subscriptions and remote employees across multiple states, use tax exposure often builds quietly in the background until an auditor, investor or buyer uncovers it.

August 31, 2026Episode 2913 min

Scaling CPG Brands: Cash Flow, Retail Deductions and the Hidden Costs of Growth

Landing a major retail account can feel like the finish line. But for fast-growing CPG and consumer brands, the real challenge often starts after the product ships. In this episode of E-Suite Interviews , Jordan Ghaffari of Withum sits down with Matt Holden , Head of Partnerships at Glimpse, to talk about what founders and finance leaders need to understand before scaling into retail. Matt breaks down how cash flow, capital strategy, trade spend, retail media, retailer deductions and brand positioning can make or break growth. From knowing the true cost of a national launch to understanding why consumers choose one product over another, this conversation gets into the operational and financial details that often separate sustainable growth from expensive momentum.

August 28, 2026Episode 2813 min

When SaaS Taxability Changes: Classification Risk, Home Rule Jurisdictions and Hidden Exposure

In this episode of Founded in Tech , Breea Boylan , Tax Manager in Withum's State and Local Tax Group, sits down with Tax Partner Daniel Vukosa to unpack one of the most overlooked risks facing SaaS companies: tax classification. What begins as a straightforward software offering can evolve into something tax authorities view very differently as analytics, benchmarking tools, AI-driven insights, reporting capabilities, and data services are added over time. Breea and Danny discuss why SaaS taxability is rarely a one-time determination, how the same product can be classified differently across states, and why home rule jurisdictions such as Chicago create unique compliance challenges independent of state tax rules. They also explore how auditors evaluate software companies today and why seemingly harmless updates to websites, contracts, invoices, marketing materials, and product descriptions can have significant tax implications.

May 12, 2026Episode 2731 min

Sales Tax After Wayfair: What Every E-Commerce Brand Needs to Know

Sales tax used to be simple. Then came Wayfair. In this episode of E-Suites Interviews , Breea Boylan and Courtney Easterday of Withum sit down with Andrew Bharat , Senior Director of Accounting and Controller at MM LaFleur, to break down what sales tax compliance really looks like for a growing e-commerce and multi-channel retail brand.

April 14, 2026Episode 2622 min

Understanding the Unique Valuation Challenges for Digital Health Companies

Valuation in Digital Health is not like valuing any other tech company. In this episode, tax partner Luca Panarelli sits down with Taylor Burns , a healthcare valuation expert with over 14 years of experience, to break down exactly what drives, distorts, and determines value in this highly regulated sector. From FDA clearance and payer reimbursement to MSO/PC structures and intangible assets like proprietary algorithms and patient data, this conversation gives founders, CFOs, and operators the full picture of how digital health companies are actually valued and what you cannot afford to get wrong.

April 14, 2026Episode 2520 min

How to Navigate Sales Tax as a Digital Health Startup

Sales tax might be the most overlooked compliance risk quietly threatening digital health startups. In this episode, tax partner Luca Panarelli and sales tax specialist Breea Boylan break down exactly why sales and use tax is such a complex landmine for digital health companies, and what founders and operators need to know before they scale.

April 3, 2026Episode 2429 min

Tackling Sales Tax Complexities With Steven Chapman of Bird Buddy

Withum's Courtney Easterday and Breea Boylan , of the State & Local Tax Services Team, sit down with Steven Chapman, VP of Accounting at Bird Buddy, an AI-powered smart bird feeder that notifies you of feathered visitors, captures their photos and organizes them for you. They examine how to deal with economic nexus and compliance, the role of technology in sales tax compliance, the challenges and mistakes in sales tax management and staying informed on sales tax changes. They end the conversation by providing some advice to e-commerce businesses facing sales tax complexities and issues.

April 2, 2026Episode 2335 min

Navigating the Future of E-Commerce in 2026

What does e-commerce actually look like heading into 2026? In this episode, Lonnie Bloom , Partner and Co-Lead of Withum's E-Commerce Sector, sits down with Eric Bellomo from PitchBook to break down the private market data and consumer trends shaping the year ahead. From capital concentration and the wellness brand explosion to tariff pressure, AI attribution challenges, and the rise of agentic shopping, this conversation covers the full picture for operators, investors, and brand builders in the e-commerce space. Whether you are a brand founder, e-commerce operator, investor, or platform builder, this episode delivers the data and perspective you need to plan for 2026.

April 2, 2026Episode 2222 min

The Need For Financial Automation

In this conversation, Jason Berwanger , CEO and co-founder of Hubifi, discusses the challenges faced by e-commerce businesses in financial automation and revenue recognition. He explains how Hubifi addresses these issues through its innovative platform, which integrates with various payment processors and accounting systems. The discussion also touches on the impact of AI on financial processes, the importance of accurate data for decision-making, and how businesses are adapting to current economic uncertainties, including tariffs. Jason shares insights on the future developments for Hubifi and the evolving landscape of e-commerce.

June 9, 2025Episode 2121 min

Captain of the Ship Mastering Shipping Logistics With ShipPlug

Withum Partner and E-Commerce Practice Co-Leader, Lonnie Bloom , and ShipPlug Founder & CEO, Nick DiNatale , discuss challenges with third-party carriers, negotiating better shipping rates, understanding shipping costs and ShipPlug’s expertise in recovering losses from damaged goods and late shipments. The two also delve into optimizing the supply chain for cost savings as well as some other ways E-Commerce businesses can cut costs.