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100

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Jul 2026

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About the show

Edelman is a leading global communications marketing firm helping business and organisations evolve, promote and protect their brands and reputations.

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60 recent

July 29, 2026Episode 10335 min

Circle of Trust Interview: Why Information Integrity Is Now an Enterprise Risk

Oliver Hayes OBE, Edelman's Head of Counter-Disinformation for EMEA, speaks with Thomas Barton, Founder and Executive Director of the Council for Countering Online Disinformation (CCOD), about how AI is reshaping the information threat landscape for businesses. As AI lowers the barriers to creating and amplifying false narratives, organisations face a new generation of risks that extend far beyond reputation alone. Oliver and Thomas explore why information integrity has become a boardroom issue, examine the limits of regulation and platform intervention, and discuss the capabilities businesses need to build resilience—from governance and workforce readiness to AI-powered monitoring and early detection.

February 19, 2026Episode 10221 min

Circle of Trust Interview: Disruption, Disinformation & the New Enterprise Risk Landscape

Oliver Hayes, Edelman’s Head of Counter-Disinformation for EMEA, speaks with Dmytro Bilash, Co-Founder and Chief Business Development Officer at Osavul, about the growing impact of adversarial narratives on major global corporations. Drawing on Osavul’s latest analysis of TikTok and Telegram, the conversation explores how these stories form, spread, and, in some cases, escalate into real-world disruption. From disinformation and legal disputes to coordinated activity across fragmented digital communities, Oliver and Dmytro unpack why narrative threats are no longer confined to reputation alone – but are increasingly tied to enterprise risk.

July 16, 2025Episode 10130 min

Circle of Trust Interview: Geopolitics, Disinformation & Corporate Survival

Oliver Hayes OBE (Edelman's Head of Counter-Disinformation for EMEA) discusses how businesses can navigate geopolitical turbulence, disinformation and other challenges with Sir Simon Gass, a former chair of the UK's Joint Intelligence Committee, adviser on intelligence to successive British Prime Ministers, and now a senior adviser at SC Strategy.

April 9, 2025Episode 10027 min

Edelman’s 2025 Trends Report: Navigating the Tipping Points

In this special episode, Edelman’s Karin Robinson, Senior Strategy Director, and Chris McCrudden, Strategy Director, explore the key insights from the 2025 Trends Report: Tipping Points. Together, they explore six key cultural forces shaping the year ahead, from the growing desire for anti-hyperstimulation and protection over exploration, to shifting generational dynamics and the evolving role of AI in creativity. As society reaches critical tipping points, they discuss what these changes mean for brands, businesses, and communicators navigating an increasingly volatile and fast-moving world. Download the full Edelman 2025 Trends Report here: Edelman Trends Report 2025 Want to learn more? Contact Chris and the Edelman Strategy team at Chris.McCrudden@edelman.com

September 3, 2024Episode 9937 min

Sideload x AfriChats #70 - Africa's Tech Capital

This episode of Sideload is a collaboration with AfriChats - Edelman's big conversation with African thought leaders. We're discussing Nigeria, often called Africa's tech capital, and exploring the innovators, tech sectors leaders, and what the rest of the world can gain from paying close attention to this rapidly expanding scene. Our guest is Kwame Senou, Edelman's advisor for West and Central Africa. Don't forget to follow the podcast and if you want to get in touch, please email sideload @edelman.com.

July 3, 2024Episode 9826 min

Edelman Editions - Leaders in Action: Edelman in conversation with Tusar Barik, LinkedIn

Our Leaders in Action series talks to leaders from some of the world’s biggest businesses and brands to understand how they drive trust through action, examining how organisations need to be additive to the world around them and help engage on some of society’s biggest issues. In the latest episode of #LeadersInAction, Rachel Healeyharris, Senior Director, Edelman, sits down with Tusar Barik, Senior Director of Marketing for LinkedIn Marketing Solutions, and Edelman's Andrew Mildren, Managing Director of Edelman Business Marketing EMEA to explore insights from the Edelman and LinkedIn 2024 B2B Thought Leadership Impact Report and how it can drive commercial value.

June 25, 2024Episode 9733 min

Sideload #69 - The Future of Storytelling

This time on Sideload, we bring you a conversation about telling stories in a more immersive way, and the technology that makes it happen. Our guest is Alastair Cotterill, Head of Immersive at Atlantic Productions. Alastair is a pioneer in the creation of augmented reality, modern content production and the metaverse. Don't forget to follow the podcast and if you want to get in touch, please email sideload@edelman.com .

April 24, 2024Episode 9631 min

Sideload #68 - The Human Side of AI

This time on Sideload, we bring you a fireside chat with AI thought leader, Brian Evergreen. Brian discusses the relationship between humans and machines, the challenges of delivering AI projects, and the importance of a human-centred approach to AI. He also shares his thoughts on the future of AI, the role of leadership in an AI-driven world, and the concept of future solving. Don't forget to follow the podcast and if you want to get in touch, please email sideload @edelman.com

February 12, 2024Episode 9538 min

Edelman Editions - Leaders in Action: Edelman in conversation with Tom Rudkin, Farrer & Co

Our Leaders in Action series talks to leaders from some of the world’s biggest businesses and brands to understand how they drive trust through action, examining how organisations need to be additive to the world around them and help engage on some of society’s biggest issues. In the latest episode of #LeadersInAction, Charlotte Lomas Farley, Associate Director and Communications Coach, Edelman, is joined by Tom Rudkin, Partner at Farrer & Co. Tom advises the firm's clients on all issues relating to their reputation, privacy and confidential information. Charlotte and Tom discuss his approach to reputation management and how Tom's experience and approach to working with clients and the media has evolved throughout his career.

January 31, 2024Episode 9442 min

Edelman Smithfield - How well are financial providers adapting to the new Consumer Duty?

On 31 July 2023, the Financial Conduct Authority (FCA) introduced a new Consumer Duty, which applies to all open financial products. Designed to ensure that financial services businesses put their customers first, providing ‘good outcomes’ and ‘fair value’, the regulator expects it to lead to a “major shift in financial services”, boosting competition and considerably strengthening consumer protection. But what do these phrases mean to consumers? What happens when financial services companies’ interpretations of Consumer Duty come into contact with customers? And how should we expect the Regulator and customers to hold providers to account in this new regulatory environment? To answer these thorny questions and more, Edelman Smithfield’s Aidan Holloway and Latika Shah speak with special guest Chris Woolard, ex-interim CEO of the FCA, now a Partner at EY and Chair of its Global Regulatory Network.