
Technology Overload in Trucking: What's Actually Worth It?
More technology. More vendors. More promises. But are trucking companies actually getting more value? AI-powered platforms. New automation tools. TMS integrations. Software promising to solve problems you didn't even know you had. For trucking and logistics leaders, the challenge is no longer finding technology. It's figuring out what's worth investing in, what actually works, and what your operation really needs. Nate Johnson is joined by GLCS team members Robert Bain, Carl Williams, and Mike Solarz, all of whom have firsthand experience working in or owning trucking companies and brokerages. With backgrounds spanning transportation operations, business ownership, and technology, the team brings a perspective shaped by both sides of the industry: the people running the operations and the technology meant to support them. Together, they explore: 🔹 Separating AI hype from practical business value 🔹 Evaluating vendors beyond the sales demo 🔹 Understanding integration challenges, data security, and long-term costs 🔹 Recognizing when existing technology or processes may already hold the solution 🔹 Making smarter technology investments without getting caught up in the latest trends Adding another tool to your tech stack doesn't necessarily make your operation more efficient. The real value comes from knowing what problem you're trying to solve and choosing technology that delivers results.






