
Ep. 192. Intentional Commerce: From Transaction to Trust
For the past 15 years, ecommerce has optimized for frictionless transactions - removing clicks, reducing pauses, and accelerating checkout.That strategy worked and drove massive scale. But we’re now seeing a shift.What if, in eliminating bad friction, we also removed the good friction - the moments that build confidence and reduce regret?This is the Friction Paradox.Instead of optimizing for speed to buy, the next evolution optimizes for speed to certainty - helping customers feel confident in their decision, not just complete them faster.So how do we design experiences that increase trust, lower returns, and drive long-term retention - especially in the age of AI-assisted shopping?With leadership experience at global scale, Karishma Damani, Director of Product Management at Walmart, shares her perspective on:- why frictionless isn’t always better- how to design for customer confidence, not just conversion- what Intentional Commerce means in an AI-driven world- why agents will evaluate your brand differently than usersHosted by Tomasz Grynkiewicz, Head of Growth at NetguruDo you have any questions? It's easiest to catch us on LinkedIn!👉 Karishma👉 TomaszFind us on:👉 Our website👉 Clutch👉 LinkedIn 👉 Instagram















