Digital Transformation Series

Hosted by Mehrnaz Campbell

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Latest episode

May 2026

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About the show

I'm passionate about helping pharma field teams feel confident using technology to engage with healthcare professionals. I want them to feel good about themselves and achieve amazing results. To explore this topic, I've been interviewing inspiring pharma leaders to learn from them for this Digital Transformation Series. - Mehrnaz Campbell, Founder and CEO of Cheemia & Cheemia ReSET Author of The Omni Advantage

Listen to episodes

35 recent

May 6, 2026Episode 3639 min

Mehrnaz Campbell in conversations with Gareth Motley

In this episode of the Digital Transformation Series, Mehrnaz chats with Garth Motley, National Sales Manager for Glenmark Pharmaceuticals. Gareth brings over 15 years of leadership experience across the pharmaceutical industry, with a background spanning market access, sales leadership, stakeholder engagement, and multiple therapeutic areas.What stands out is not just the breadth of his experience, but the consistency of performance and his ability to lead high-performing teams in a constantly evolving landscape.In this session, we explore how commercial roles in pharma are changing and what that means in practice for organisations and teams.

February 28, 2026Episode 3441 min

Mehrnaz Campbell in conversation with Dr Azmain Chowdhury

Mehrnaz was joined by Dr Azmain Chowdhury, medical doctor and clinician creator, for the next session in the Digital Transformation Series on 26th February. With over 500,000 followers, Dr Azmain Chowdhury is known for delivering credible, evidence-based health education through engaging content that regularly reaches millions. A member of WHO Fides and the TikTok Clinical Creator Council, and accredited by YouTube Health and the Patient Information Forum, he was also the 2023 Gold Award winner of MHP Group’s 30 to Watch Politics Award as Health Champion. He has collaborated with the UK Government, NHS, WHO and UNICEF. We’ll be discussing what a typical day looks like for him, what he wishes pharma sales reps better understood about HCPs and how he built a 500k following on TikTok. I’ll also be asking what he believes pharma should be doing differently to stay relevant in today’s digital healthcare landscape.

December 12, 2025Episode 331 hr 3 min

Mehrnaz Campbell in conversation with Brian Shroyer

In this month’s edition of our Digital Transformation Series, Mehrnaz Campbell chats with Brian Shroyer, a global digital and customer engagement leader with extensive experience across pharma, real estate and B2B hi-tech software.

November 14, 2025Episode 3258 min

Mehrnaz Campbell in conversation with Graham Addison, AstraZeneca

In this episode, Mehrnaz Campbell chats with Graham Addison, Global Head of Launch & Marketing Excellence at AstraZeneca.With over 20 years’ experience at Pfizer, Bristol Myers Squibb and AstraZeneca, Graham has led teams through some of pharma’s biggest shifts in marketing and innovation.Together, they’ll explore how real transformation begins with people - not platforms. From creativity and curiosity to the smart use of technology, they’ll unpack what it really takes to connect with HCPs and patients in today’s changing world.

August 14, 2025Episode 311 hr 0 min

Mehrnaz Campbell in conversation with Nina Fyhn, Commercial Excellence Manager, Sanofi

This month's Digital Transformation Series is another thought-provoking conversation.Mehrnaz Campbell was joined by Nina Fyhn, Commercial Excellence Manager, Immunology North Europe at Sanofi. With over 25 years' experience in pharmaceutical sales roles, Nina brings a wealth of insight and a refreshingly honest perspective.We discussed:- The importance of authenticity in communication with HCPs- Moving away from buzzwords to address real industry challenges- Why it's time to speak more openly about what’s working and what isn’t working in Pharma

July 21, 2025Episode 301 hr 2 min

Mehrnaz Campbell in conversation with Carlos Eid, Novartis

In this episode of our Digital Transformation Series I am joined by the amazing Carlos Eid, MD! Carlos is a Medical Doctor and global pharmaceutical professional with over 14 years of experience spanning medical affairs, market access and field medical excellence. He currently leads the Cardiovascular Medical Affairs team for International Markets, where he applies his expertise across diverse geographies. He is driven by the opportunity to make a meaningful impact on clinical practice and patient outcomes. Don’t miss this opportunity to gain valuable perspectives from one of the industry's leading voices. #DigitalTransformationSeries #Cheemia #pharma

June 10, 2025Episode 291 hr 0 min

Mehrnaz Campbell in conversation with Fi Edwards and Katie Langdon, Skin + Blister

Mehrnaz Campbell chats with Fi Edwards and Katie Langdon, sisters and founders of Skin + Blister – the agency that exists so that nobody feels lost in healthcare. Managing Director, Fi Edwards, is passionate about impactful communications that help improve lives. Having worked in pharmaceutical marketing for her entire career, Fi loves collaborating with commercial teams to find solutions to big strategic challenges. She is a champion for patients in human and animal health, as well as clinical trials. An empathetic leader who advocates for a remote culture, Fi is determined to retain amazing talent within the creative industry, no matter what life throws their way. Creative Director, Katie Langdon, is an innovator with a huge passion for omnichannel content. Katie leads with purpose and will always speak her mind (with kindness). Katie is a master of taking complex information and making it meaningful, accessible and useful for all. And her creativity works, having won national and international health and wellness awards along the way. Katie is always looking one step ahead and inspires her internal team and external client partners to consider the potential to use AI for good in healthcare. Fi and Katie are on a mission to put the care back into healthcare communications. They are looking forward to delving into the topics of omnichannel communication.

May 5, 2025Episode 2856 min

Mehrnaz Campbell in conversation with Alyssa Fenoglio from Teva Pharmaceuticals

In this episode of the Digital Transformation Series Mehrnaz chats with Alyssa Fenoglio - a bold, purpose-driven leader with a global track record in brand-building, digital innovation and AI-powered transformation. Currently VP, Global Head of Digital Commercial at Teva Pharmaceuticals, Alyssa brings deep insight from P&G, Medtronic, Sanofi - and beyond.

April 10, 2025Episode 271 hr 1 min

Mehrnaz Campbell in conversation with Andrew Binns from Croda Pharma

In this episode of the Digital Transformation Series, Mehrnaz chatted with Andrew Binns, Global Marketing Director of Croda Pharma.Andrew Binns began his marketing career working with English Premier League football clubs and major tourist boards, including Visit Britain and Visit California. In these roles, he developed a deep understanding of audience mindsets and behaviours, recognising the power of strategic engagement.Building on this foundation, he trained in COM-B, the behaviour change framework, and later became a BJ Fogg-accredited practitioner, refining his expertise in driving meaningful behavioural shifts.His ability to engage audiences in innovative and creative ways caught the attention of the pharma industry, leading to his recruitment with a clear mandate: to disrupt the status quo and drive real change.During his time at AstraZeneca, he challenged conventional thinking, tearing up unrealistic omnichannel theories and replacing them with a pragmatic, real-world customer engagement strategy. The impact was immediate - significantly increasing HCP engagement.

March 11, 2025Episode 2658 min

Mehrnaz Campbell in conversation with Nico Renner from BeiGene

In this episode of the Digital Transformation Series, Mehrnaz chats with Nico Renner from BeiGene.Nico isn’t your typical pharma marketeer: He considers himself as a hybrid between business and biotechnology, as he studied both. Almost by coincidence, Nico started to work on digital transformation projects in oncology at Roche Germany. Further gathering experiences in Social Media Management for Patient Education in Ophthalmology. Currently, he is working for BeiGene in Switzerland as a product manager. Nico brings new perspectives and questions to pharma, as he does not even know "the old days". Nico is a firm believer in outcome-driven marketing. His signature approach? "No shiny slides, but tangible results. Marketing is not about opinions, but data." When he’s not redefining the marketing playbook, you can find him sparking thoughtful discussions on LinkedIn about the future of pharma marketing, digital engagement, and customer experience in pharma.

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