Courses and Funnels Podcast

Hosted by Lucas Spinella

EducationInterviews guests

Episodes

Language

EN-US

About the show

Welcome to the Courses and Funnels Podcast, the ultimate destination for entrepreneurs, digital marketers, and course creators seeking to master the art of building profitable online courses and effective sales funnels. In each episode, Lucas and his guests dive deep into the strategies, insights, and success stories from the industry's brightest minds. From crafting engaging course content to perfecting your marketing funnel, this podcast is your one-stop resource for turning your knowledge and expertise into a thriving online business.

Listen to episodes

29 recent

57 min

He Has PROVEN Strategies for Building Communities and Launching Products | #28 with Alex Hillman

In this insightful episode, Lucas speaks with Alex Hillman. Alex, from Indy Hall and Stacking the Bricks, shares his extensive experience in launching products and building successful communities. Alex discusses the importance of understanding your target audience through methods like Sales Safari, the significance of addressing pain points, and the value of strategic customer research.He also provides detailed examples of effective headlines and marketing strategies, emphasizing the long-term success of focusing on well-understood, specific customer groups. This conversation is packed with practical advice and lessons learned from years of helping creators and entrepreneurs launch and grow their own businesses.For more information about Courses and Funnels, head to: https://coursesandfunnels.com/Faceboook: https://www.facebook.com/courses.and.funnelsInstagram: https://www.instagram.com/coursesandfunnels/YouTube: https://www.youtube.com/channel/UCce7KMUpUlCNaFKqkLxaZJgListen to the Courses and Funnels Podcast:Apple Podcasts: https://podcasts.apple.com/ph/podcast/courses-and-funnels-podcast/id1712988006Follow Alex HillmanWebsite: https://indyhall.org/

56 min

He Made $325 MILLION with THIS Affiliate Marketing Strategy | #27 with McWilliams

"The Affiliate Guy" Matt McWilliams reveals his secrets to building wildly successful affiliate programs that have generated over $325 million in revenue.In this episode, Lucas sits down with Matt McWilliams, known as "The Affiliate Guy." Matt pulls back the curtain and shares his incredible journey - from being a struggling golf instructor to building multiple million-dollar affiliate empires.With over 20 years of experience running affiliate programs for Tony Robbins, Kevin Harrington, Jeff Walker and other online marketing legends, Matt dishes out a trove of actionable strategies. You'll learn his step-by-step system for finding a never-ending stream of new affiliates, crafting irresistible swipe copy that converts, and creating buzz that has affiliates lining up to promote your offers.From ninja affiliate recruitment hacks to contest ideas that light a fire under your partners, this is a masterclass in the art and science of affiliate marketing. Whether you already have an online course or are just getting started, this episode is an absolute must-listen for anyone looking to exponentially grow their business with the power of affiliates.For more information about Courses and Funnels, head to: https://coursesandfunnels.com/Faceboook: https://www.facebook.com/courses.and.funnelsInstagram: https://www.instagram.com/coursesandfunnels/YouTube: https://www.youtube.com/channel/UCce7KMUpUlCNaFKqkLxaZJgListen to the Courses and Funnels Podcast:Apple Podcasts: https://podcasts.apple.com/ph/podcast/courses-and-funnels-podcast/id1712988006 Follow Matt McWilliamsWebsite: https://www.mattmcwilliams.com/

36 min

How to Build a 7-Figure Online Course from Scratch | #26 Uyi Abraham

In this inspiring episode, Lucas Spinella speaks with Uyi Abraham, who shares his journey from moving to America with just $100 and a suitcase to founding vonza.com, an all-in-one platform for online courses, communities, funnels, and more. Growing up in Nigeria and initially dreaming of becoming a medical doctor, Uyi's path took a turn towards entrepreneurship and the online education space after realizing the potential and future of business online. He emphasizes the importance of building communities around digital products and courses, highlighting that future success in online business lies in creating engaging, supportive communities rather than just selling products.Uyi's platform, Vonza, has enabled thousands of users worldwide to streamline their online business tools and foster meaningful communities, from creators making six to seven figures to those seeking to earn a little extra each month. This episode dives into strategies for building successful online courses, the shift towards community-focused models, and valuable insights into creating impactful digital communities.For more information about Courses and Funnels, head to: https://coursesandfunnels.com/Listen to the Courses and Funnels Podcast:Apple Podcasts: https://podcasts.apple.com/ph/podcast/courses-and-funnels-podcast/id1712988006Follow Uyi AbrahamWebsite: https://www.uyiabraham.com/

42 min

#1 Key to Million-Dollar Online Course Success | #25 John Ainsworth

In this value-packed episode, Lucas interviews John Ainsworth from Data Driven Marketing. John is an expert in evergreen funnels, selling online courses, and building membership sites. He shares countless gems on profitably selling digital products at scale.Some key insights include:· The ideal lead magnet types and examples that convert cold audiences into email subscribers· How to structure high-converting email sequences that provide immense value while making sales· Frameworks for creating stellar sales pages and checkout flows· Pricing strategies for low and high-ticket offers across different niches· Tips for turning one-time buyers into recurring revenue through upsells and memberships· The importance of listening to your audience when creating new offersWhether you have an existing online course or are looking to create and sell your expertise digitally, this episode is a goldmine. John draws from his agency's $12M in revenue for clients this year alone to break down what really works.For more information about Courses and Funnels, head to: https://coursesandfunnels.com/Listen to the Courses and Funnels Podcast:Apple Podcasts: https://podcasts.apple.com/ph/podcast/courses-and-funnels-podcast/id1712988006Follow John AinsworthWebsite: https://datadrivenmarketing.co/

53 min

YouTube Hacks Every Course Creator Needs to Know | #24 with Nate Woodbury

In this episode, I have an in-depth discussion with Nate Woodbury, the founder of Be the Hero Studios, about leveraging YouTube to generate high-quality leads and scale online businesses. Nate shares his extensive experience and strategies for creating successful YouTube channels, from optimizing video content and thumbnails to building a powerful subscriber base and converting viewers into customers. Key topics covered include:· The advantages of YouTube over other platforms like LinkedIn and TikTok for lead generation· The importance of keyword research and finding "leaf" video topics that directly answer searchers' questions· Effective video structure, including grabbing attention in the intro, using curiosity hooks, and providing a strong call-to-action· Practical tips for overcoming camera shyness and delivering a natural, conversational on-camera presenceThis episode provides a comprehensive blueprint for course creators, coaches, and online entrepreneurs looking to harness the power of YouTube to drive high-intent traffic and new business opportunities. Nate's expertise and real-world case studies offer a detailed roadmap for launching and scaling a successful YouTube presence.For more information about Courses and Funnels, head to: https://coursesandfunnels.com/Listen to the Courses and Funnels Podcast:Apple Podcasts: https://podcasts.apple.com/ph/podcast/courses-and-funnels-podcast/id1712988006Follow Nate WoodburyWebsite: https://www.betheherostudios.com/

43 min

He Built a Multimillion-dollar Language Empire | #23 with Olly Richards

Olly Richards is a teacher, author, speaker, and language learner.He discovered the power of learning through story after a terrifying near-death experience on top of a mountain. Since then, he has published 30+ language books, worked with major universities, and been featured in documentaries on the BBC.In today's episode, I speak with Olly Richards, the founder of storylearning.com. Olly opens up about the visionary and integrator model, his diverse product suite across different price points, and mastering the art of influencer marketing.For more information about Courses and Funnels, head to: https://coursesandfunnels.com/Listen to the Courses and Funnels Podcast:Apple Podcasts: https://podcasts.apple.com/ph/podcast/courses-and-funnels-podcast/id1712988006Spotify: https://open.spotify.com/show/16jVUT67JxRkfq219RFS6UAmazon Music: https://music.amazon.com.au/podcasts/3170835e-889b-4066-9af4-f3aeab59272b/courses-and-funnels-podcastSocial Media:Facebook: https://www.facebook.com/courses.and.funnelsInstagram: https://www.instagram.com/coursesandfunnels/TikTok: https://www.tiktok.com/@coursesandfunnelsLinkedIn: https://www.linkedin.com/company/coursesnfunnels/ Follow Olly RichardsWebsite: https://storylearning.com/YouTube: https://www.youtube.com/@storylearningInstagram: https://www.instagram.com/iwillteachyoualanguage/?hl=en

54 min

$15M in 1 Year | Tekmatix CEO Reveals Secrets | #22 with Sarah Cordiner

‘Female Entrepreneur of The Year 2023’, award winner Sarah Cordiner, is the Founder of the all-in-one CRM and course creation platform TekMatix, taking on Silicon Valley giants with the most feature-rich CRM & business platform on the market. Sarah is a Postgraduate Qualified Course Creation Specialist and Ed-Tech Consultant with over 280,000 student enrolments in her online education programs, from 181 countries. Sarah was listed by the Huffington Post as "The Top 50 Must-Follow Female Entrepreneur 2017", has had her course creation work cited in Forbes and Times Higher Education, and was listed as the Number 1 e-Learning Blog on 'e-Learning Feeds'.In this episode, I speak with Sarah Cordiner, who is the CEO of TekMatix. She will share her expertise on automating content delivery to generate passive income and how emerging AI bot technology can revolutionize your business by cloning your expertise across multiple platforms. We'll tap into the inspiring success stories of her students who have skyrocketed in online course sales, and we will dissect the strategies that converted viewers into paying customers.Stay with us as we tackle the essential topics of pricing models, the value of transformational content, and effective marketing funnels that can significantly increase your course's impact and profitability. Sarah has been there, starting from scratch to achieve her monumental success, and she's here to guide you on setting audacious goals and being relentlessly financially-focused to succeed in today's competitive online course market.For more information about Courses and Funnels, head to: https://coursesandfunnels.com/ Listen to the Courses and Funnels Podcast:Apple Podcasts: https://podcasts.apple.com/ph/podcast/courses-and-funnels-podcast/id1712988006Spotify: https://open.spotify.com/show/16jVUT67JxRkfq219RFS6UAmazon Music: https://music.amazon.com.au/podcasts/3170835e-889b-4066-9af4-f3aeab59272b/courses-and-funnels-podcast Social Media:Facebook: https://www.facebook.com/courses.and.funnelsInstagram: https://www.instagram.com/coursesandfunnels/TikTok: https://www.tiktok.com/@coursesandfunnelsLinkedIn: https://www.linkedin.com/company/coursesnfunnels/ Follow Sarah CordinerWebsite: https://sarahcordiner.com/Tekmatix: https://www.tekmatix.com/YouTube: https://www.youtube.com/channel/UCeIhDlxzROUgTpNMijJsjvQInstagram: https://www.instagram.com/sarahcordiner_

52 min

#1 VSL Campaign: He made $40 million in 12 months with VSL | #21 with Peter Kell

In this episode, I am joined by my guest, Peter Kell, who is a marketing maverick and one of the world's top advertisers. He has achieved the remarkable feat of going from $0 to $40 million in revenue not once, but twice, through his mastery of video sales letters or VSLs. In October 2022, Peter created the world's #1 VSL campaign, cementing his reputation as a pioneer in the field of online advertising. But Peter isn't resting on his laurels. He's now the founder of VSL.ai, a groundbreaking tool that promises to revolutionize the world of online advertising. VSL.ai is the world's first platform that can create push-button advertising campaigns that convert on cold traffic using cutting-edge AI technology.With his proven track record of success and his innovative approach to marketing, Peter Kell is poised to shake up the advertising industry once again. Join us as we pick his brain on the secrets behind his success, the future of AI in advertising, and how VSL.ai is set to disrupt the status quo.For more information about Courses and Funnels, head to: https://coursesandfunnels.com/ Listen to the Courses and Funnels Podcast:Apple Podcasts: https://podcasts.apple.com/ph/podcast/courses-and-funnels-podcast/id1712988006Spotify: https://open.spotify.com/show/16jVUT67JxRkfq219RFS6UAmazon Music: https://music.amazon.com.au/podcasts/3170835e-889b-4066-9af4-f3aeab59272b/courses-and-funnels-podcast Social Media:Facebook: https://www.facebook.com/courses.and.funnelsInstagram: https://www.instagram.com/coursesandfunnels/TikTok: https://www.tiktok.com/@coursesandfunnelsLinkedIn: https://www.linkedin.com/company/coursesnfunnels/Follow Peter KellWebsite: https://www.peterkell.com/YouTube: https://www.youtube.com/channel/UCbP0cukcAA-eYTjKvqAZs9QInstagram: https://www.instagram.com/peterkell/

48 min

$400K in Ad Spend led to $2M in Sales | #20 with Hollie Lowes

In this episode, I am joined by my guest, Hollie Lowes, your go-to advertising expert specializing in Facebook, Instagram, and Google for course creators and coaches. With a wealth of experience as a seasoned course creator, Hollie offers more than just ad management; she provides a unique perspective on successful course and coaching business development.So, turn up the volume and let's get started. After this episode, your approach to course launches and ad funnels may just be transformed. And remember, stay tuned after our discussion for Hollie's parting words of wisdom and where you can connect with her for a deeper exploration into the world of courses and funnels. Let's launch into this, shall we?For more information about Courses and Funnels, head to: https://coursesandfunnels.com/Listen to the Courses and Funnels Podcast:Apple Podcasts: https://podcasts.apple.com/ph/podcast/courses-and-funnels-podcast/id1712988006Spotify: https://open.spotify.com/show/16jVUT67JxRkfq219RFS6UAmazon Music: https://music.amazon.com.au/podcasts/3170835e-889b-4066-9af4-f3aeab59272b/courses-and-funnels-podcastSocial Media:Facebook: https://www.facebook.com/courses.and.funnelsInstagram: https://www.instagram.com/coursesandfunnels/TikTok: https://www.tiktok.com/@coursesandfunnelsLinkedIn: https://www.linkedin.com/company/coursesnfunnels/ Follow Hollie LowesWebsite: https://www.hollieandcompany.com/LinkedIn: https://www.linkedin.com/in/hollielowesInstagram: www.instagram.com/holliencompany

1 hr 15 min

He Made $50K/Month in Course Sale | #19 with Mike Gowans

Mike Gowans is an entrepreneur and expert in building and scaling digital businesses and membership communities online. Through his MakeOnce platform and community, Mike provides creators and entrepreneurs the necessary systems, strategies, and support to unlock their potential. In today's episode, you'll hear Mike share his incredible journey from selling cars to creating a viral sensation that launched his digital product empire. With the world shifting to digital spaces—especially in times like these—Mike's insights are more relevant than ever. Whether you're considering hosting live events or daily VSL workshops, this episode is packed with practical steps and personal anecdotes that can help you transform your approach to digital marketing.Join us to discover how to maximize your membership program, the power of community, and much more. So, grab your notepad—you won't want to miss a minute of what Mike has to say on this episode of the Courses and Funnels Podcast. Let's get into it! For more information about Courses and Funnels, head to: https://coursesandfunnels.com/ Listen to the Courses and Funnels Podcast:Apple Podcasts: https://podcasts.apple.com/ph/podcast/courses-and-funnels-podcast/id1712988006Spotify: https://open.spotify.com/show/16jVUT67JxRkfq219RFS6UAmazon Music: https://music.amazon.com.au/podcasts/3170835e-889b-4066-9af4-f3aeab59272b/courses-and-funnels-podcast Social Media:Facebook: https://www.facebook.com/courses.and.funnelsInstagram: https://www.instagram.com/coursesandfunnels/TikTok: https://www.tiktok.com/@coursesandfunnelsLinkedIn: https://www.linkedin.com/company/coursesnfunnels/ Follow Mike GowansWebsite: https://www.skool.com/makeoncefree YouTube: https://www.youtube.com/c/MikeGowans/videos

Is this your show?

Claim this listing to keep it up to date, reach guests who want to pitch you, and manage bookings with Guestify.

Claim this listing