Catalytic Leadership

Hosted by Dr. William Attaway

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Episodes

316

Latest episode

Oct 2026

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EN-US

About the show

Feeling overwhelmed by the daily grind and craving a breakthrough for your business? Tune in to the Catalytic Leadership Podcast with Dr. William Attaway, where we dive into the authentic stories of business leaders who’ve turned their toughest challenges into game-changing successes. Each episode brings you real conversations with high-performing entrepreneurs and agency owners, sharing their personal experiences and valuable lessons. From overcoming stress and chaos to elevating team performance and achieving ambitious goals, discover practical strategies that you can apply to your own leadership journey. Dr. Attaway, an Executive Coach specializing in Mindset, Leadership, and and Productivity, provides clear, actionable insights to help you lead with confidence and clarity. Join us for inspiring stories and expert advice that will ignite your leadership potential and drive your business forward. Subscribe to the Catalytic Leadership Podcast and start transforming your approach today. For more resources and exclusive content, visit CatalyticLeadership.net. ** Catalytic Leadership is ranked among the top 1.5% of podcasts globally on ListenNotes, thanks to our incredible listeners. Your support has made us one of the most popular shows out of over 3.4 million podcasts worldwide. Thank you for tuning in and being part of our journey! **

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60 recent

October 20, 2026Episode 31841 min

What a Fractional Integrator Can Do for Your Business (with Jamie Munoz)

Send us Fan Mail Jamie Munoz is the founder and CEO of Catalyst Integrators, an award-winning fractional integrator firm named to the Inc. 5000 list two years in a row. A longtime EOS integrator turned visionary, she helps entrepreneurs scale healthy, self-managing companies while empowering her own team to live their ideal lives. In this conversation with Dr. William Attaway, Jamie explains what an integrator does, where a fractional integrator fits for a growing business, and the simple math that shows whether you can afford one. She shares the public recognition moment that taught her to meet people where they are, what it took to step into the visionary seat, and how her Nourish to Flourish theme built a team culture that resists burnout. Connect with Jamie Munoz: Website: catalystintegrators.com Talk with Catalyst: catalystintegrators.com/contact LinkedIn: linkedin.com/in/jamie-munoz Chapters 00:00 Introducing Jamie Munoz 02:00 Learning to meet people where they are 05:48 When public recognition went wrong 08:03 Jamie's journey with EOS 12:05 Stepping into the visionary seat 13:47 Letting go and trusting your integrator 15:34 What an integrator actually does 17:18 Where a fractional integrator fits 20:37 Back-of-the-napkin math: can you afford it? 22:28 Nourish to Flourish: a team culture without burnout 31:23 How Jamie keeps leveling up 35:41 Book recommendation: The EOS Life Apply now to be a part of the High Capacity Leaders mastermind in West Palm Beach, Florida on November 9-10, 2026. Go to https://westpalm.highcapacityleaders.org/ for more information. Check out Dr. William Attaway's new show, The Appreciation at Work Podcast ! Join Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence. Free 30-Minute Discovery Call: Ready to elevate your business? Book a free 30-minute discovery call with Dr. William Attaway and start your journey to success. Connect with Dr. William Attaway: Website LinkedIn Facebook Instagram TikTok YouTube

October 13, 2026Episode 31733 min

Step In the Circle: How to Build Community at Work (with Bradley Rapier)

Send us Fan Mail Bradley Rapier is an Emmy-nominated choreographer, keynote speaker, author, and founder of Groove Theory. He has choreographed for the director of Hamilton, Dancing with the Stars, and So You Think You Can Dance, and performed in La La Land and multiple Super Bowl halftime shows. From the dance floor to the boardroom, he teaches leaders how to build community at work by stepping in the circle. In this conversation with Dr. William Attaway, Bradley shares the hard conversation that took him off the path to medical school, why his preference is "first in person, second in person, third in person," and why AI will never replace human connection. He explains freestyle leadership, the foundation that makes real freedom possible, and how leaders create an atmosphere where people can take risks, make mistakes, and still belong. Connect with Bradley Rapier: Book and newsletter: bradleyrapier.com Step In the Circle: You Can't Lead from the Outside is available at Amazon, Barnes & Noble, and other retailers. Chapters 00:00 Introducing Bradley Rapier 01:21 From the medical school track to street dance 04:07 Step in the circle: what dance taught him about community 07:10 First in person, second in person, third in person 08:55 Why AI can't replace human connection 11:05 The hard conversation with his father 16:06 Bringing out what is already inside people 18:14 Foundations of freestyle leadership 20:01 Why he wrote Step In the Circle 23:40 Hovering at the edge of the circle 26:18 How to keep leveling up as a leader 28:57 Creating a culture where people are free to fail Apply now to be a part of the High Capacity Leaders mastermind in West Palm Beach, Florida on November 9-10, 2026. Go to https://westpalm.highcapacityleaders.org/ for more information. Check out Dr. William Attaway's new show, The Appreciation at Work Podcast ! Join Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence. Free 30-Minute Discovery Call: Ready to elevate your business? Book a free 30-minute discovery call with Dr. William Attaway and start your journey to success. Connect with Dr. William Attaway: Website LinkedIn Facebook Instagram TikTok YouTube

October 6, 2026Episode 31634 min

The 3 Cs That Motivate Your Team Without Micromanaging (with Dr. Scott Geller)

Send us Fan Mail Dr. Scott Geller, Alumni Distinguished Professor at Virginia Tech and founder of the Actively Caring for People (AC4P) Foundation, has spent 56 years studying what moves people to act. His answer for leaders is research-based and practical. To motivate your team without micromanaging, build the 3 Cs of self-motivation: choice, competence, and community. In this conversation with Dr. William Attaway, Dr. Geller explains humanistic behaviorism, the difference between leading people and managing behavior, and how supportive and corrective feedback can both land as positive when they are done well. He shares his campus crosswalk research on gratitude, the story behind behavior-based safety, and his favorite acronym, COACH: care, observe, analyze, communicate, help. Connect with Dr. Scott Geller: Actively Caring for People Foundation: ac4p.org Chapters 00:00 Introducing Dr. Scott Geller 01:01 From cognitive psychology to making a difference 02:10 Humanistic behaviorism and the role of empathy 04:06 Leaders motivate by promoting self-motivation 05:06 The 3 Cs: choice, competence, and community 08:33 Every person matters 09:13 Actively caring for people 10:09 Leading people and managing behavior 11:30 Supportive and corrective feedback 14:11 Lessons from 56 years at Virginia Tech 16:54 The crosswalk gratitude study 18:48 Appreciation in the workplace 20:16 Behavior-based safety and the COACH acronym 25:33 The hunger for connection 28:46 Wins journals and small wins Apply now to be a part of the High Capacity Leaders mastermind in West Palm Beach, Florida on November 9-10, 2026. Go to https://westpalm.highcapacityleaders.org/ for more information. Check out Dr. William Attaway's new show, The Appreciation at Work Podcast ! Join Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence. Free 30-Minute Discovery Call: Ready to elevate your business? Book a free 30-minute discovery call with Dr. William Attaway and start your journey to success. Connect with Dr. William Attaway: Website LinkedIn Facebook Instagram TikTok YouTube

September 29, 2026Episode 31531 min

Why You Have to Lead From a Place of Healing (with Beth Jones)

Send us Fan Mail Beth Jones spent more than 30 years as a forensic accountant and fraud investigator before a hypnotherapy session became the turning point of her own healing journey. She is a Leadership Performance Strategist, creator of The HEAL Framework™ (Hope, Evolve, Love), and author of "Becoming an Empowered Survivor: You, Too, Can Heal From Trauma and Abuse." In this conversation with Dr. William Attaway, Beth explains why unresolved pain accumulates gradually and silently for years until it starts shaping decisions, relationships, and leadership without anyone noticing. She breaks down The HEAL Framework, the role of community in healing, and why leaders have to lead from a place of healing instead of managing from an unhealed one. Connect with Beth Jones: Substack & LinkedIn: @bethjoneshealingmentor YouTube: @BethJonesHEALingMentor Book: Becoming an Empowered Survivor Apply now to be a part of the High Capacity Leaders mastermind in West Palm Beach, Florida on November 9-10, 2026. Go to https://westpalm.highcapacityleaders.org/ for more information. Check out Dr. William Attaway's new show, The Appreciation at Work Podcast ! Join Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence. Free 30-Minute Discovery Call: Ready to elevate your business? Book a free 30-minute discovery call with Dr. William Attaway and start your journey to success. Connect with Dr. William Attaway: Website LinkedIn Facebook Instagram TikTok YouTube

September 22, 2026Episode 530 min

The AI Negligence Insurance Gap No One's Covering (with Vinnie Fisher)

Send us Fan Mail Vinnie Fisher, Founder and CEO of SiteTrust, returns to the Catalytic Leadership Podcast to unpack the AI negligence insurance gap costing business owners thousands of dollars they didn't know they were exposed to. Vinnie explains why most website consent trackers don't work, why wiretapping-statute lawsuits are climbing into the thousands, and why standard insurance won't cover AI mistakes made without human oversight. He connects it back to the deepfake problem that led him to build SiteTrust in the first place: proving the origin of content instead of being stuck proving a negative. What we unpacked: Why ninety percent of website consent trackers don't actually work The specific legal requirements most professional websites are missing Why agencies are exposed right alongside the clients whose sites they manage How watermarking and proof of origin close the deepfake liability gap Connect with Vinnie Fisher: Free site scan and report: sitetrust.com/gifts Website: sitetrust.com YouTube: youtube.com/@sitetrust Facebook: facebook.com/SiteTrust LinkedIn: linkedin.com/company/sitetrust Apply now to be a part of the High Capacity Leaders mastermind in West Palm Beach, Florida on November 9-10, 2026. Go to https://westpalm.highcapacityleaders.org/ for more information. Check out Dr. William Attaway's new show, The Appreciation at Work Podcast ! Join Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence. Free 30-Minute Discovery Call: Ready to elevate your business? Book a free 30-minute discovery call with Dr. William Attaway and start your journey to success. Connect with Dr. William Attaway: Website LinkedIn Facebook Instagram TikTok YouTube

September 15, 2026Episode 31329 min

Why Working Less Grew This Firm 492%: The 3.3 Rule (with John Briggs)

Send us Fan Mail In this episode of the Catalytic Leadership Podcast, Dr. William Attaway sits down with John Briggs, CPA, founder and CEO of Incite Tax & Accounting and author of Take Breaks, Work Better. John shares the 2 a.m. moment that forced him to confront hustle culture head-on, the research behind human focus cycles, and the framework he now calls the 3.3 rule: work up to three hours, then take a 30 percent recovery break. Since implementing it, his firm has grown 492 percent while holding a 42-hour work week during tax season, the industry's busiest and most burnout-prone stretch. John and William unpack why founders who centralize every decision cannot sell what they've built, how the 3.3 rule protects both output and family life, and what it actually takes to build a leadership team that runs without you. Connect with John Briggs: therealjohnbriggs.com linkedin.com/in/therealjohnbriggs Book & free tools: takebreaksworkbetter.com Chapters 00:00 Welcome John Briggs 00:47 From accountant to firm leader: John's journey 02:51 Why hoarding decisions kills your business 06:09 The hustle culture wake up call behind the book 08:31 The 2am moment that changed everything 11:31 The science behind a 492% growth story 14:41 The hidden cost of the 8 hour workday 16:41 Your brain's natural focus and distraction cycle 17:56 Inside the 3.3 rule 20:38 What changed personally: presence, health, freedom 24:49 Redefining success beyond hustle culture 26:00 Where to find John and his book Apply now to be a part of the High Capacity Leaders mastermind in West Palm Beach, Florida on November 9-10, 2026. Go to https://westpalm.highcapacityleaders.org/ for more information. Check out Dr. William Attaway's new show, The Appreciation at Work Podcast ! Join Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence. Free 30-Minute Discovery Call: Ready to elevate your business? Book a free 30-minute discovery call with Dr. William Attaway and start your journey to success. Connect with Dr. William Attaway: Website LinkedIn Facebook Instagram TikTok YouTube

September 8, 2026Episode 31231 min

Why Collaboration Over Competition Multiplies Growth (with Chad T. Jenkins)

Send us Fan Mail Chad T. Jenkins launched more than fifty businesses before he decided to stop launching companies altogether. What he found was that the fastest growth never came from building alone. Chad, owner and CEO of SEEDSPARK and founder of SEEDSPARK CoLAB, joins William to make the case for collaboration over competition, and to show how the assets already sitting in your business become leverage the moment you combine them with someone else's. He walks through the VCR formula he learned from Dean Jackson, vision plus capability times reach, and unpacks how Kylie Jenner's lip kits and a single Nike and Tiffany collaboration prove the math. Along the way he explains the "exploded parts view" of an entrepreneur, the I AMs that make each leader unique, and why his task list has two columns instead of one. If you have been solving growth problems by hiring more or spending more on ads, this conversation offers a shorter road. Chapters 00:00 Meet Chad T. Jenkins and the exploded parts view 02:06 Growing up on a South Carolina farm with a bigger vision 03:36 Turning the search inward: what do I already have 05:45 What fifty-plus businesses taught him 06:22 Value creation is everything, and everything is a recombination 08:05 From operator to leverage partner for founders worldwide 09:27 Building the CQ assessment for a collaborative mindset 11:51 The I AMs: insights, abilities, and multipliers 15:14 A go-giver community where no one is allowed to sell 17:41 The VCR formula: vision plus capability times reach 23:23 Nothing new without a who 25:25 The Daily GRACE routine that keeps him sharp Books mentioned The Code to Collaboration by Chad T. Jenkins Friction Fuel by Chad T. Jenkins Just Add a Zero by Chad T. Jenkins The Go-Giver by Bob Burg and John David Mann Who Not How by Dan Sullivan and Benjamin Hardy Connect with Chad on LinkedIn at linkedin.com/in/chadtjenkins , explore the CoLAB at seedspark.com , browse his books at chadtjenkins.com , and pick up his new bestseller at codetocollaboration.com . Apply now to be a part of the High Capacity Leaders mastermind in West Palm Beach, Florida on November 9-10, 2026. Go to https://westpalm.highcapacityleaders.org/ for more information. Check out Dr. William Attaway's new show, The Appreciation at Work Podcast ! Join Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence. Free 30-Minute Discovery Call: Ready to elevate your business? Book a free 30-minute discovery call with Dr. William Attaway and start your journey to success. Connect with Dr. William Attaway: Website LinkedIn Facebook Instagram TikTok YouTube

September 1, 2026Episode 31131 min

Letting Go of Control Is How I Finally Scaled (with Laura Parker)

Send us Fan Mail Laura Parker built The Exodus Road into a global anti-trafficking organization, then hit the wall every founder hits: the business could not grow past what she could personally hold. Laura Parker, CEO and co-founder of The Exodus Road, joins the show to talk about letting go of control, the real reason it is so hard, and what changed when she finally handed off the work she was never gifted to do. She and William dig into the EOS visionary-integrator split, the communication breakdowns that come with delegation, and why she now aims for excellent instead of perfect. If you are the bottleneck in your own business, this episode names it and shows you the next right step out. Chapters 00:00 Introduction to Laura Parker and The Exodus Road 02:16 A two-year contract in Thailand becomes a mission 04:25 The scale of human trafficking most people miss 05:44 Fighting overwhelm by taking the next right step 07:49 The founder to CEO transition few leaders make 08:28 Traction, Rocket Fuel, and the visionary-integrator split 10:12 Getting okay with 80 percent 14:08 Inside Influenced, the digital safety program for families 19:00 Full-time motherhood and full-time leadership 20:39 Why you can have some, not all 23:27 Leveling up by asking better questions 26:23 Living above the line as a leader Books Mentioned The 15 Commitments of Conscious Leadership by Jim Dethmer Traction by Gino Wickman Rocket Fuel by Gino Wickman and Mark C. Winters Emotionally Healthy Spiritual Leadership by Peter Scazzero Good to Great by Jim Collins Connect with Laura Parker theexodusroad.com and on LinkedIn. Explore her digital safety program for families at influenced.org. Apply now to be a part of the High Capacity Leaders mastermind in West Palm Beach, Florida on November 9-10, 2026. Go to https://westpalm.highcapacityleaders.org/ for more information. Check out Dr. William Attaway's new show, The Appreciation at Work Podcast ! Join Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence. Free 30-Minute Discovery Call: Ready to elevate your business? Book a free 30-minute discovery call with Dr. William Attaway and start your journey to success. Connect with Dr. William Attaway: Website LinkedIn Facebook Instagram TikTok YouTube

August 25, 2026Episode 31012 min

Your Team Is Still Human: Leading People When AI Changes Everything

Send us Fan Mail Your team can feel it before you say a word. AI is moving faster than your job description can keep up with, and underneath the excitement about tools and leverage, a quieter fear is spreading through your people about whether the company still needs them. Dr. William Attaway opens Season 5 of the Catalytic Leadership Podcast with the keyphrase for the entire season: your team is still human. He unpacks why 94 percent of companies run a recognition program while turnover and engagement keep sliding, why people leave over feeling unseen three times more often than over pay, and why appreciation is not the same skill as recognition. Using a real story from an agency owner who almost lost his team to silence, William shows what it looks like to name the fear in the room and replace it with real value. He closes with three moves leaders can make before Friday and two questions worth sitting with all week, starting with whether they are leading like their team is still human. Apply now to be a part of the High Capacity Leaders mastermind in West Palm Beach, Florida on November 9-10, 2026. Go to https://westpalm.highcapacityleaders.org/ for more information. Join Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence. Free 30-Minute Discovery Call: Ready to elevate your business? Book a free 30-minute discovery call with Dr. William Attaway and start your journey to success. Connect with Dr. William Attaway: Website LinkedIn Facebook Instagram TikTok YouTube

August 20, 2026Episode 30948 min

Client Churn: From Reactive to Proactive (with Brett Linnenkohl & Josh Koeller)

Send us Fan Mail Agency growth gets expensive when every new client replaces one who just left. Brett Linnenkohl, fractional COO and founder of Evergreen Strategic Systems, and Josh Koeller, co-founder of The Customer Profit Engine, join Dr. William Attaway to unpack a more useful way to manage customer churn. Their work helps account managers move beyond subjective health-color ratings by finding the signals already buried in calls, CRM activity, support, and customer conversations. They share how a pilot reduced churn by four percentage points in ninety days, why proactive coaching produces stronger client relationships, and how the right data can uncover retention and expansion opportunities before a customer has one foot out the door. Chapters 00:00 Welcome and why retention matters 02:45 From fractional COO to customer focus 07:20 The three numbers agencies miss 09:02 Turning customer health into data 14:05 The problem with CRM notes 20:29 Connecting Slack, calls, and email signals 22:06 Pilot wins a $6K upsell 26:04 Escaping the churn treadmill 29:19 Proactive coaching beats reactive firefighting 31:10 Beyond agencies, MSP, solar, and more 35:18 Coaching CSMs without breaking trust 41:37 Mining past churn for hidden revenue 45:39 Beta offer guarantee and next steps Connect with Brett and Josh Explore the Customer Profit Engine and the Account Manager Profit Accelerator at customerprofitengine.com . Connect with Brett Linnenkohl and Josh Koeller on LinkedIn. Apply now to be a part of the High Capacity Leaders mastermind in West Palm Beach, Florida on November 9-10, 2026. Go to https://westpalm.highcapacityleaders.org/ for more information. Check out Dr. William Attaway's new show, The Appreciation at Work Podcast ! Join Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence. Free 30-Minute Discovery Call: Ready to elevate your business? Book a free 30-minute discovery call with Dr. William Attaway and start your journey to success. Connect with Dr. William Attaway: Website LinkedIn Facebook Instagram TikTok YouTube

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