byProduct Live

Hosted by Andrew Maeer

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Latest episode

Dec 2024

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About the show

Welcome to ByProduct Live, where we unbox everything SaaS and product. We talk with experts and leaders in SaaS to understand real world challenges product businesses face and the approach these leaders take.

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27 recent

December 13, 202426 min

High Impact Discovery with Scott Colfer (Herd Consulting)

Today Andrew talks with Scott Colfer, Director of Product at Herd Consulting. The critical phase of product discovery is often overlooked or undervalued, with lots of preconceptions and assumptions made. But as we find out from Scott this is where the magic really happens and where the most value can be found to find the first, best opportunity. Watch out too for what Scott describes as the bankruptcy test - the ultimate opportunity you MUST uncover. 02:29 Important Areas in Discovery 04:43 Growth Opportunities 07:55 Effective Discovery 11:11 Being The Negotiator 15:42 Defining Success in Discovery 20:16 The Bankruptcy Test 21:39 Key Takeaways byProduct is the community group for leaders in SaaS and Product. "A likeminded community sharing knowledge and understanding, product by product" If you're a CPO, CTO, CPTO, VP or Head of Product or Engineering then connect with Andrew at andrew.maeer@byproduct.live or on Linkedin: https://www.linkedin.com/in/amaeer/ to hear more and join.

December 5, 202426 min

Solving Fashions Sizing & Sustainability Problem with Arsalan Javed (Sizekick)

The ecommerce fashion world has a huge sustainability problem and this problem is driven by the huge number of free returns companies offer. In some cases as much as 50% of each order is returned. This puts a huge pressure on the environment. This problem stems from sizing issues across different manufacturers. On todays podcast I'm joined by Arsalan Javed, CPO at Sizekick who are looking to solve this sizing problem, and in turn solve fashion ecommerce's sustainability problem. Sizekick is the most accurate sizing solution in the market and Arsalan gives us a great insight into the product and their ways of working. 00:19 Intro to Sizekick & Arsalan Javed 05:12 What Problems Are Sizekick Solving? 06:15 The Environmental Impact of Sizing Issues 08:41 The Problem of Free Return 12:08 Challenges in Product Development 18:19 Future Directions for Sizekick 22:53 Key Takeaways byProduct is the community group for leaders in SaaS and Product. "A likeminded community sharing knowledge and understanding, product by product" If you're a CPO, CTO, CPTO, VP or Head of Product or Engineering then connect with Andrew at andrew.maeer@byproduct.live or on Linkedin: https://www.linkedin.com/in/amaeer/ to hear more and join.

November 27, 202418 min

Selling Enterprise SaaS - From Yorkshire to the World with Achille Traore

In this episode Andrew talks to Achille Traore, Founder of White Label Loyalty, the out of the box loyalty engine for lasting customer relationships. Ach established his first tech business, top screen media, in 2009 and then founded White Label Loyalty in 2015. We talk about selling your SaaS product on an enterprise scale and the key elements enabling them to do this. A must listen on getting the basics right before you even think about trying to win an enterprise client. 00:00 Introduction to White Label Loyalty 06:01 Transitioning to Enterprise Scale 09:17 Key Criteria to be Enterprise Ready 10:48 Different Sales Life-Cycles 11:56 Navigating the Sales Cycle 13:28 Testimonials 14:38 Key Takeaways 15:57 Horizontal Not Vertical SaaS byProduct is the community group for leaders in SaaS and Product. "A likeminded community sharing knowledge and understanding, product by product" If you're a CPO, CTO, CPTO, VP or Head of Product or Engineering then connect with Andrew at andrew.maeer@byproduct.live or on Linkedin: https://www.linkedin.com/in/amaeer/ to hear more and join.

November 14, 202419 min

Building a Green Banking Solution with Will Smith (Tred)

In this episode Andrew is joined by Will Smith, co-founder of Tred, the green business current account with sustainability at it’s heart. Tred was Founded 4 years ago by Will and his business partner Pete. Andrew talks to Will about Tred’s journey, the recent launch of their business account, and what makes Tred special compared to bigger high street banks. Some of the high street banks practices around fossil fuels will shock you! In his free time, when he has it, Will is a keen runner and is currently climbing every peak in the Yorkshire Dales with his dog, Mayo. Will also tells us about some the guerrilla marketing they did in their early days to get the Tred name out there! 00:00 Intro 00:17 Intro to Will & Tred 01:44 Who Are Tred and what are Tred About? 05:18 Pivoting to Business Banking 06:41 How are Tred Different to Other Banks? 11:27 Carbon Accounting and Reporting Solutions 15:20 Key Take-Aways 17:42 The Worlds Fastest Tree???? byProduct is the community group for leaders in SaaS and Product. "A likeminded community sharing knowledge and understanding, product by product" If you're a CPO, CTO, CPTO, VP or Head of Product or Engineering then connect with Andrew at andrew.maeer@byproduct.live or on Linkedin: https://www.linkedin.com/in/amaeer/ to hear more and join.

November 6, 202430 min

Automated Agile & AI Product Delivery with Paul Glover (Burendo)

In this episode we're talking about the future of software development - Automated Agile. Paul Glover from Burendo joins Andrew to talk about how they are collaborating to utilise AI in their delivery life-cycle to automate the process. Still at early stages they've seen some great results in driving efficiencies using tools such as Claude from Anthropic. Burendo are an Agile delivery and product development consultancy, and Paul is a Principal Consultant in their team. 00:00 Introduction to Automated Agile 03:16 Understanding the Role of AI in Product Delivery 06:15 Practical Applications of Automated Agile 09:16 The Importance of Context in AI 12:10 Layering Information for Effective AI Use 15:14 The Human Element in AI and Consultancy 18:10 Innovation and Rapid Prototyping with AI 21:19 Future of AI in Product Development 25:55 Key Takeaways byProduct is the community group for leaders in SaaS and Product. "A likeminded community sharing knowledge and understanding, product by product" If you're a CPO, CTO, CPTO, VP or Head of Product or Engineering then connect with Andrew at andrew.maeer@byproduct.live or on Linkedin: https://www.linkedin.com/in/amaeer/ to hear more and join.

October 31, 202424 min

Product Design & Legacy Change with Saumya Bhatt (InPost)

In this episode of byProduct live Andrew is joined by Saumya Bhatt. Saumya is Global Product Design Team Manager at InPost, the global logistics company offering courier and parcel lockers. InPost has grown phenomenally over the last few years and their lockers are everywhere! Previous to InPost Saumya was Product Design Manager at Wayfair, the global furniture ecommerce company and started her earlier career at Sunguard in the financial services sector. We talk to Saumya about legacy change from a design perspective which is a journey Saumya is on with InPost. 00:00 Introduction to Saumya Bhatt and InPost 02:11 The Role of Product Design in Logistics 04:59 Navigating Design Perspectives and Stakeholder Alignment 08:12 Design Team Decision Vs Business Perspective 10:20 Understanding User Needs Beyond Personal Experience 13:43 Building a Design Team in a Traditional Business 17:10 Changing Perceptions of Design's Value 19:19 Establishing Trust and Measuring Design Value 21:20 Key Takeaways byProduct is the community group for leaders in SaaS and Product. "A likeminded community sharing knowledge and understanding, product by product" If you're a CPO, CTO, CPTO, VP or Head of Product or Engineering then connect with Andrew at andrew.maeer@byproduct.live or on Linkedin: https://www.linkedin.com/in/amaeer/ to hear more and join.

October 15, 202446 min

A Retrospective Guide to Founding an App Company with George Fairhall (WAC)

In this episode I talk with George Fairhall, founder of award winning start-up, WAC. WAC gives more control to hourly paid workers, and combats issues such as underpayment which is a big problem in hourly paid jobs which are often undertaken by younger people. George founded the business 4 years ago and has been on a journey from then, made all the more interesting by the fact George is non-technical founder. I talk to George about her journey as a non technical founder, the challenges she’s faced and importantly we talk through what George knows now, that she wished she knew 4 years ago on how to found an app business. 01:34 The Journey of a Non-Technical Founder 05:43 Overcoming Early Challenges 07:03 Key Steps for Aspiring Founders 10:22 The Importance of Competitor Analysis 13:30 Critical Criteria Before Moving Forward 15:35 Setting Up the Company 17:56 Product Development Journey 22:44 The Challenges of Fundraising 26:13 Achieving Milestones and User Feedback 34:02 Marketing Strategies for Launch 38:01 The End of the Beginning 41:44 Key Takeaways byProduct is the community group for leaders in SaaS and Product. "A likeminded community sharing knowledge and understanding, product by product" If you're a CPO, CTO, CPTO, VP or Head of Product or Engineering then connect with Andrew at andrew.maeer@byproduct.live or on Linkedin: https://www.linkedin.com/in/amaeer/ to hear more and join.

September 25, 202416 min

Modernising a Legacy Industry with a Product-first Approach - Krystle Kocik (PEXA)

This episode of byProduct Live is with Krystle Kocik. Krystle is the Chief Product & Experience Officer for PEXA in the UK. PEXA are a global technology business in the home buying space. Krystle and her team are accountable for delivering a property completions platform that will transform the mortgage/re-mortgage space. Krystle has already delivered the product in Australia where they now own a 90% market share We discuss the challenges of modernising a truly old-school/legacy industry - the mortgage/re-mortgage market and how Krystle and her team approached this. 01:27 The Need for Modernisation in the Property Industry 04:14 Comparing Transaction Times: UK vs Australia 05:36 Challenges in Product Development for the Property Sector 09:01 Strategies for Overcoming Resistance to Change 12:38 Cultural Similarities and Differences in Property Markets 14:04 Key Takeaways for Transforming a Resistant Market byProduct is the community group for leaders in SaaS and Product. "A likeminded community sharing knowledge and understanding, product by product" If you're a CPO, CTO, CPTO, VP or Head of Product or Engineering then connect with Andrew at andrew.maeer@byproduct.live or on Linkedin: https://www.linkedin.com/in/amaeer/ to hear more and join.

August 7, 202419 min

AI and User Confidence with Igor Ranc ( Product Leader, Curator Handpicked Berlin)

Todays guest is Igor Ranc - product leader and curator of Handpicked Berlin Igor’s early career included roles at Daimler Financial Services and Mercedes-Benz Bank and in his most recent position Igor was Senior Technical Product Manager in the AI product team at Insurtech platform Wefox. I talk to Igor about his thoughts on AI and it’s application in products, and considering the different confidence levels in AI of different types of users. What started as a side project and a hobby, Igor publishes Handpicked berlin, a 5 minute Monday morning inspiration for everything Berlin. It’s a great resource and has 8500 subscribers and counting on Substack. We’ll talk a little about this too at the end of our conversation today. 00:00 Intro 02:20 Challenges of Implementing AI Models 05:23 The Importance of Precise Prompts 07:07 It's Still All About the Data 08:32 How Will Confidence in AI be Affected by Different Users 10:12 AI Tools for Software Engineers 12:02 AI's Impact on Jobs and Companies 16:14 Handpicked Berlin 17:22 Key Takeaways byProduct is the community group for leaders in SaaS and Product. "A likeminded community sharing knowledge and understanding, product by product" If you're a CPO, CTO, CPTO, VP or Head of Product or Engineering then connect with Andrew at andrew.maeer@byproduct.live or on Linkedin: https://www.linkedin.com/in/amaeer/ to hear more and join.

June 19, 202412 min

The Value of Product Marketing with Rory Woodbridge (Pleo, ex-Google, YouTube)

Rory Woodbridge is a product marketing expert. His early career was formed at Google and YouTube, and his last in house role was with hypergrowth FinTech Pleo. Rory now works on a freelance basis providing his product marketing expertise to different companies. Rory has a great substack - check it out https://productmarketer.substack.com/ We discuss the value product marketing brings and how it is best utilised in product orgs. 01:00 Overview of Product Marketing and its Responsibilities 04:40 Building Trust and Relationships in Product Marketing 06:23 The Timing of Hiring the First Product Marketer 09:01 Key Questions for Product Marketing 10:38 The Importance of a Balanced Partnership 12:21 Conclusion and Key Takeaways byProduct is the community group for leaders in SaaS and Product. "A likeminded community sharing knowledge and understanding, product by product" If you're a CPO, CTO, CPTO, VP or Head of Product or Engineering then connect with Andrew at andrew.maeer@byproduct.live or on Linkedin: https://www.linkedin.com/in/amaeer/ to hear more and join.