Behind The Seams with Deniz Chaban

Hosted by Deniz Chaban

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Apr 2025

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Behind The Seams with Deniz Chaban explores the work that drives the development of the wholesale and retail fashion industry. Deniz Chaban is the co-founder and CEO of the Swedish fashion-tech company Touchtech. In this pod, Deniz has conversations with people from the industry to talk about a wide range of topics such as selling, buying, marketing, AI technologies, AR/VR applications, metaverse, sustainability, digital transformation, and change management. The goal is to spread stories and insights across disciplines and departments to inspire progress and innovation.

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11 recent

April 9, 2025Episode 31 hr 5 min

Rasmus Hyltegård - Finding Real Value in Tech, Investing in People, Tech vs. Customer Expectations

Rasmus Hyltegård, Global AI Retail Lead, Data & AI Avanade Integrated Center of Excellence, discusses the evolving roles of AI, IoT, and Big Data in retail. With over 15 years of consulting experience, Rasmus shares insights on breaking organizational silos, empowering employees, and aligning technology with customer expectations. He highlights the importance of viewing employees as valuable assets rather than costs, integrating authentic brand values, and maintaining human interaction despite automation.EPISODE LINKSRasmus' LinkedIn: https://www.linkedin.com/in/rasmushyltegardAvanade's Linkedin: https://www.linkedin.com/company/avanade/SPONSORPlease support this podcast by checking out our sponsor:Touchtech: https://www.touchtech.com/SOCIALTwitter: https://twitter.com/deniz_chabanLinkedIn: https://www.linkedin.com/in/denizchaban/

February 10, 2025Episode 226 min

Cillian Drury: Digital Transformation in Fashion, B2B Solutions, Traceability, AI Challenges

Cillian Drury, a seasoned expert in fashion retail technology, shares his journey from the traditional retail landscapes of Europe and Asia to spearheading tech-driven initiatives with NuORDER. Cillian talks about the challenges and opportunities in adopting digital solutions, highlighting the growing importance of traceability and sustainability. He explores AI integration and the rise of B2B digital platforms, providing valuable insights into how brands can navigate technological advancements.EPISODE LINKSCillian's LinkedIn: https://www.linkedin.com/in/cillian-drury-18449735/SPONSORPlease support this podcast by checking out our sponsor:Touchtech: https://www.touchtech.com/SOCIALTwitter: https://twitter.com/deniz_chabanLinkedIn: https://www.linkedin.com/in/denizchaban/

January 27, 2025Episode 11 hr 0 min

Andres Castro: Enhancing Relationships with AI, Digital Signage, Big Data, Globalization of Tools

Andres Castro, the Teamhead of Customer Connectivity at PUMA Group, explores the transformative power of AI and big data in modern retail. Drawing from his expansive experience in launching digital solutions, Andres shares insights on balancing technology with human interaction, the shift towards SaaS partnerships for scalable success, and the challenges of implementing global tools that cater to diverse market needs. His discussion shows how PUMA is leveraging digital innovation to create seamless, personalized shopping experiences and strengthen global retail partnerships. 00:00 - Intro 01:12 - Ten Quick Ones - Hype or Ripe 06:58 - On AI Enhancing Relationships 13:48 - The Role of Digital Signage 18:06 - Big Data Implementation 28:54 - Bridging B2B and D2C: Enhancing User Experience 38:50 - Priorities Segment: Investment Focus 2025 EPISODE LINKS Andres' LinkedIn: https://www.linkedin.com/in/andres-castro-67404aa1/ SPONSOR Please support this podcast by checking out our sponsor: Touchtech: https://www.touchtech.com/ SOCIAL Twitter: https://twitter.com/deniz_chaban LinkedIn: https://www.linkedin.com/in/denizchaban/

September 30, 2024Episode 835 min

Ines Clark: Omni-Channel, Future store experience, Pre-Purchase insights, re-targeting, personalization

Ines Clark, the Founder at MartyAI, discusses the future of fashion retail through AI-driven personalization and omnichannel strategies. She reflects on her experience at NuORDER and Farfetch, discussing the transformation of store experiences, the role of pre-purchase consumer insights, and the impact of digital innovation on retail operations. Her insights offer a glimpse into how technology can unify online and offline customer journeys, driving relevance and efficiency in the industry. EPISODE LINKS Ines’ LinkedIn: https://www.linkedin.com/in/ines-clark-69892b6b/ MartyAI LinkedIn: https://www.linkedin.com/company/martyai/ MartyAI website: http://getmartyai.com/ SPONSOR Please support this podcast by checking out our sponsor: Touchtech: https://www.touchtech.com/ SOCIAL Twitter: https://twitter.com/deniz_chaban LinkedIn: https://www.linkedin.com/in/denizchaban/

May 29, 2024Episode 71 hr 13 min

Behind the Seams: Joakim Tennfors: 3D First Experience In Commerce, Photogrammetry, 3D Production Pipeline Using Samples, Color Accuracy, AR, Virtual Try-On, AI

Joakim Tennfors, 3D Production Manager at Fibbl, delves into the transformative power of photogrammetry in creating scalable 3D models from physical samples. He explores the challenges and solutions in photogrammetry, the significance of accurate lighting and color representation, and how AI can automate and enhance 3D production. (00:00) - Intro / Highlights (04:30) - On Joakim's role at Fibbl (06:22) - Løci and 3D First Experience (08:53) - Technical Aspects of 3D Production (27:40) - Pipeline and Process Optimization (30:50) - Scaling and Cost Considerations (46:00) - Color Accuracy and Lighting in 3D Scans (1:05:06) - Future Trends and AI in 3D Technology EPISODE LINKS Joakim’s LinkedIn: https://www.linkedin.com/in/joakim-tennfors-02055a106/ Fibbl LinkedIn: https://www.linkedin.com/company/fibblar/ Fibbl website: https://fibbl.com/ SPONSOR Please support this podcast by checking out our sponsor: Touchtech: https://www.touchtech.com/ SOCIAL Twitter: https://twitter.com/deniz_chaban LinkedIn: https://www.linkedin.com/in/denizchaban/

May 23, 2024Episode 61 hr 16 min

Behind the Seams | Claudia Vazquez: Transitioning to 3D Fashion Design, Importance of Lighting and Color, Creating Digital Avatars, AI in Fashion

Claudia Vazquez, the 3D Manager at VILA, discusses her transition from traditional fashion design to 3D modeling, the impact of 3D technology on the fashion industry, the intricacies of lighting and color accuracy, and the future role of AI in enhancing 3D design processes. These insights reveal how 3D technology is revolutionizing fashion design, making it more efficient and innovative. (00:00) - Intro / Highlights (03:01) - Claudia and Her Transition into 3D Fashion Design (08:10) - The Role of 3D in Fashion Design (14:10) - Design Process and Use of Technology (30:00) - Challenges and Technical Details (49:00) - Assessing Realism and Sales Implications (1:06:00) - Future of 3D Design and AI in Fashion EPISODE LINKSClaudia’s LinkedIn: https://www.linkedin.com/in/claudia-pan-v%C3%A1zquez-781484112/Vila LinkedIn: https://www.linkedin.com/company/vila/Vila website: https://www.vila.com/SPONSORPlease support this podcast by checking out our sponsor:Touchtech: https://www.touchtech.com/SOCIALTwitter: https://twitter.com/deniz_chabanLinkedIn: https://www.linkedin.com/in/denizchaban/

April 16, 2024Episode 545 min

Behind The Seams | Martin Gustafsson: Positioning a Denim Brand, Fast Fashion, Producing on Demand, Never out of stock

Martin Gustaffson, founder of Madh, shares the brand's origin story and discusses the challenges of creating durable, high-quality denim and their approach to sustainable fashion, through an innovative on-demand production model that allows for extensive customization, adapting to consumer needs without the burden of overproduction. (00:00) - Intro / Highlights (03:02) - Who is Martin Gustafsson? (04:47) - Positioning of Madh (11:00) - Creating a unique and durable fabric (21:24) - Fast Fashion vs Durability (26:12) - Producing on Demand (38:14) - Never out of stock in stores EPISODE LINKS Martin’s LinkedIn: https://www.linkedin.com/in/martin-gustafsson-839b1712/ Madh LinkedIn: https://www.linkedin.com/company/madhofficial/ Madh website: https://www.madhstore.com/ SPONSOR Please support this podcast by checking out our sponsor: Touchtech: https://www.touchtech.com/ SOCIAL Twitter: https://twitter.com/deniz_chaban LinkedIn: https://www.linkedin.com/in/denizchaban/

March 22, 2024Episode 41 hr 5 min

Behind The Seams | Isaac Korn: Metaverse, Opening shop in Decentraland, Activations, 3D, Digital Wallets, Business case

Isaac Korn is the Senior Director of Innovation at Perry Ellis International. He delves into their pioneering venture into the metaverse and shares insights on embracing virtual environments for brand engagement, tackling the challenges of cryptocurrency and digital wallet adoption, and navigating the evolving landscape of digital fashion. CHAPTERS: (00:00) - Intro / Highlights(02:58) - Who is Isaac Korn?(05:25) - What is the Metaverse(14:34) - How does the Metaverse look like?(43:22) - Opening a Shop(51:00) - The Business Case(01:00:21) - Future Predictions EPISODE LINKSIsaac’s LinkedIn: https://www.linkedin.com/in/isaac-korn-elad/Perry Ellis International LinkedIn: https://www.linkedin.com/company/perry-ellis-international/Perry Ellis website: https://www.perryellis.com/ SPONSORPlease support this podcast by checking out our sponsor:Touchtech: https://www.touchtech.com/ SOCIALTwitter: https://twitter.com/deniz_chaban LinkedIn: https://www.linkedin.com/in/denizchaban/

March 12, 2024Episode 351 min

Behind The Seams | Patrik Lundström: Sustainability, Legislation vs. Free Market, The Renewcell Story, and Battling Greenwashing

Patrik Lundström, former CEO of Renewcell, dives into the intersections of sustainability, legislation, and the free market in fashion. He explores the journey and challenges of Circulose, Renewcell's groundbreaking recycled material of worn-out clothes, highlighting the industry's response, the importance of brand commitments, and the battle against greenwashing. (00:00) - Intro / Highlights (02:18) - Who is Patrik Lundström? (04:09) - Environmental impact of the textile industry (09:37) - Legislations vs the free market (26:21) - Greenwashing and misconceptions (34:04) - Renewcell (46:10) - Promising new technologies & solutions EPISODE LINKS Patrik’s LinkedIn: https://www.linkedin.com/in/patrik-lundstr%C3%B6m-8395552/ Renewcell LinkedIn: https://www.linkedin.com/company/re-newcell/ Renewcell website: https://www.renewcell.com/en// SPONSOR Please support this podcast by checking out our sponsor: Touchtech: https://www.touchtech.com/ SOCIAL Twitter: https://twitter.com/deniz_chaban LinkedIn: https://www.linkedin.com/in/denizchaban/

March 5, 2024Episode 248 min

Behind The Seams | Jimmy Ekbäck: PIM, Product Enrichment, eCom, Cartier Success Story & Typical IT pitfalls

Jimmy Ekbäck has over 16 years of experience in managing product-related data and making it accessible to enable the development of applications. He was the co-founder and CTO of InRiver PIM and is currently the CTO of Occtoo, the data experience platform, which he also co-founded. Chapters: (00:00) Intro (02:17) Who is Jimmy Ekbäck? (04:50) What is a PIM? (07:31) What was there before a PIM? (09:12) Product Enrichment - PIM vs eCom (15:19) What data should be in a PIM? (20:53) How can AI be applied to a PIM? (23:25) Transferring of Data (31:43) Data Created in the Channels (35:19) Unifying Data & Composable IT Infrastructure (38:35) Richemont Cartier Story (42:44) Organizational Requirements to Succeed (45:05) Avoiding Common Mistakes Episode Links: Jimmy's LinkedIn: https://www.linkedin.com/in/jimmy-ekb%C3%A4ck-8040a13/ Occtoo's LinkedIn: https://www.linkedin.com/company/occtoo/ Occtoo website: https://www.occtoo.com/ InRiver website: https://www.inriver.com/