AgWarriors

Hosted by Thunderstruck Ag

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Jun 2026

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About the show

Welcome to AgWarriors, where we dive into the dynamic world of agriculture, marketing, sales strategies, and the fascinating stories behind farmer-inventors from around the globe. Join us as we explore the intersection of innovation, entrepreneurship, and farming, sharing valuable insights and inspiration for agro-entrepreneurs and industry enthusiasts alike. In each episode, we bring you thought-provoking interviews with inventors, manufacturers, clients, farmers, and our dedicated staff, uncovering their remarkable journeys and the transformative impact they've made in the agricultural landscape. Hear firsthand accounts of their breakthrough products, powerful marketing strategies, and the tenacity it takes to succeed in this ever-evolving industry. Our podcast is built on a foundation of core values: honesty, respect, courage, and tenacity. We believe in fostering authentic connections, showcasing the integrity of our guests, and celebrating the resilience and grit demonstrated by farmers and inventors. From sharing practical sales tactics to discussing cutting-edge agro-marketing techniques, we provide you with actionable insights and real-world examples to propel your own agricultural ventures forward. Through our engaging conversations, we aim to empower listeners, helping them navigate the challenges and seize the opportunities that arise in the agro-business realm. Whether you're an aspiring farmer-inventor, a seasoned industry professional, or simply intrigued by the innovations shaping our agricultural future, RuralRev is your go-to resource for inspiration, education, and community. Tune in to AgWarriors and join us as we cultivate a vibrant community of agro-innovators, united by their passion for growth, their dedication to excellence, and their shared vision of transforming the agricultural landscape for the better. Let's harness the power of knowledge, forge valuable connections, and sow the seeds of success together!

Listen to episodes

60 recent

June 12, 202651 min

AgWarriors Ep. 56 | Microphones, Music and Agriculture

From holding a microphone at a young age to building careers in both farm broadcasting and country music, Jesse Allen has followed a unique path in life rooted in agriculture, storytelling and family. After years of interviewing farmers, agricultural leaders and industry professionals, one constant is the eternal optimism within the agriculture community. His journey has taken him from a local radio station to a national farm network and eventually to Nashville, Tennessee, where he is also a country music singer-songwriter while balancing the responsibilities of family life.In this episode, Allen joins host Jeremy Matuszewski to discuss the lessons he has learned through each season of life, from broadcasting and music to marriage and fatherhood. He also shares his perspective on the challenges facing farmers today, the policy and geopolitical issues impacting agriculture and the importance of serving the agricultural community. Whether you are interested in farm media, rural advocacy, family life or pursuing an unconventional career path, this conversation offers valuable insight and perspective.Connect with the AgWarriors Podcast across social media: Instagram: @ag.warriorsYouTube: @AgWarriorsPodcastFacebook: @AG WarriorsTiktok: @ag_warriors

May 27, 20261 hr 13 min

AgWarriors Ep. 55 | Owning the Farm: Hardships, Growth and Social Media Storytelling

Taking over the farm from her father, Zoe Kent now owns and rents the land while balancing life as a farmer, social media influencer and other gigs. She compares creating content online to renting farmland, highlighting the importance of community, connection and long-term relationship-building in both. As the eighth generation to farm the same family land, Kent is also the first woman to lead the operation and the first in her family to hold a college degree.In this episode, she shares the challenges of stepping into ownership earlier than expected after sudden changes accelerated the farm’s succession plan. Kent opens up about the difficult lessons that came with taking on leadership, making key decisions, and navigating the realities of running a farm. She also discusses her growing presence on social media and what inspired her to start creating content in the first place.Connect with the AgWarriors Podcast across social media: Instagram: @ag.warriorsYouTube: @AgWarriorsPodcastFacebook: @AG WarriorsTiktok: @ag_warriors

May 13, 20261 hr 2 min

AgWarriors Ep. 54 | Relationships Matter in Regenerative Agriculture

Regenerative agriculture is a topic that is gaining momentum today, but for Brandon Meiners and his family, it started long before it became mainstream. Meiners shares how his father helped pioneer cover crops across the Midwest and the challenges that came with advocating for regenerative practices early on.In this episode, Meiners discusses his journey into agriculture and how he became director of agronomy at Midwestern BioAg. Although he originally attended college for criminal justice, he realized he missed the relationships, stories, and connection to farmers that he grew up around. After his father faced cancer and he reevaluated his own path, Meiners returned to agriculture and found a passion for business development and helping farmers better understand nutrient density and regenerative agriculture practices.Connect with the AgWarriors Podcast across social media: Instagram: @ag.warriorsYouTube: @AgWarriorsPodcastFacebook: @AG WarriorsTiktok: @ag_warriors

April 30, 202648 min

AgWarriors Ep. 53 | Farming Family Turned Engineering Innovators

Farming and building solutions for farmers has always been a family affair for Doug Applegate. After learning the trade from his father, he has passed that same passion on to the next generation, while identifying a need to help growers become more efficient in spraying. That need led to the creation of Praxidyn, a family-built business with a product focused on automating chemical mixing. In this episode, Applegate shares the journey from product development to launching — which took seven years — and growing a self-funded company.He also discusses the challenges he has overcome, insights for entrepreneurs, the process of building a dealer network and what’s ahead for the business. Plus, Doug opens up about his personal story and how his faith impacts his work and leadership.Connect with the AgWarriors Podcast across social media: Instagram: @ag.warriorsYouTube: @AgWarriorsPodcastFacebook: @AG WarriorsTiktok: @ag_warriors

April 15, 202651 min

AgWarriors Ep. 52 | Harder You Work, Luckier You Get

In this episode, Elizabeth Omet shares the mindset that has guided her life, “the harder you work, the luckier you get.” Raised in the city in Texas, she once considered fashion school but ultimately pursued business, knowing early on she wanted to build something of her own.She launched a home health care company before pivoting into agriculture alongside her husband, helping bring Big-Tex baler twine to the North American market through Protexia. From adapting successful European products to gaining traction in the U.S., Elizabeth reflects on the many “no’s” she faced and the persistence it took to keep going, including one memorable trip with baler twine in an airplane. With a strong belief in a family-business mentality, she emphasizes service, trusted partnerships, and investing in both products and people. Connect with the AgWarriors Podcast across social media: Instagram: @ag.warriorsYouTube: @AgWarriorsPodcastFacebook: @AG WarriorsTiktok: @ag_warriors

April 1, 20261 hr 0 min

AgWarriors Ep. 51 | Rodeo Clown Talks Resilience, Family and Cancer

From performing at 195 rodeos across four countries in one year to battling cancer while staying committed to the career he loves, Matt Merritt’s story is one of resilience, authenticity and family.In this episode, Merritt joins host Jeremy Matuszewski to share what it took to build a career as a rodeo clown, the behind-the-scenes logistics of working rodeos at events like Canadian Western Agribition and how he stayed strong through some of the biggest challenges of his life. He also discusses the importance of staying healthy, having time for family while spending much of the year on the road and advice on topics like investing. Through it all, Meritt shares relatable ways people can continue to be warriors throughout life. Connect with the AgWarriors Podcast across social media: Instagram: @ag.warriorsYouTube: @AgWarriorsPodcastFacebook: @AG WarriorsTiktok: @ag_warriors

March 18, 202659 min

AgWarriors Ep. 50 | Helping Farmers Through Triumphs and Challenges

Fifth-generation farmer Zack Youngquist did not originally plan to return to his family’s farm. While studying business in college, he made the difficult decision to leave during his senior year when his grandfather became ill. Since then, Zack has navigated the ups and downs of farming while building a business rooted in opportunity. As the founder of Interpose Ag, he identified a need for independent fertilizer solutions, offering Unicorn fertilizer products to better serve farmers.Along the way, Zack has developed his own perspective on risk — one that differs from previous generations. Following the sudden loss of his parents, he reflects on how faith, resilience and intentional legacy planning now shape both his life and his work. Connect with the AgWarriors Podcast across social media: Instagram: @ag.warriorsYouTube: @AgWarriorsPodcastFacebook: @AG WarriorsTiktok: @ag_warriors

March 4, 20261 hr 16 min

AgWarriors Ep. 49 | From Electrician to AgTech Entrepreneur

Kyle Folk did not follow a traditional route into agriculture. From aspiring filmmaker to electrician to agtech entrepreneur, his career has evolved through bold decisions and unexpected opportunities.In this episode, Folk joins host Jeremy Matuszewski at the recent Agritechnica show to share how his Canadian farming roots eventually drew him back to agriculture, even after years spent building and operating an electrical business. While starting a family, taking on a mortgage and attending school, he felt a strong pull to pursue something more. That drive led him back to the farm, where a business idea began to develop. After keeping the concept on hold for two years, a pitch program inspired him to move forward. That step ultimately grew into a successful software company, which he later sold. Today, Folk is dedicating his time and experience to supporting another agricultural business.Listen through the final minutes to hear his advice on entrepreneurship, risk-taking and the principles that helped shape his success.Connect with the AgWarriors Podcast across social media: Instagram: @ag.warriorsYouTube: @AgWarriorsPodcastFacebook: @AG WarriorsTiktok: @ag_warriors

February 18, 202658 min

AgWarriors Ep. 48 | A Farmer’s Story from Brazil

Lorenzo Roos is a generational farmer in Brazil who is also sharing his farming story on social media to connect with farmers around the world. In this episode, Roos discusses his family’s farming history, the dynamics of family farming and his mindset of helping other farmers.Roos and AgWarriors Podcast host Jeremy Matuszewski talk about the differences in growing seasons between Brazil and North America, while highlighting shared priorities such as soil preservation, soil health and the use of cover crops. Roos also opens up about the personal challenge of losing his father as a young adult and how that experience shaped his perspective on farming and leadership. The conversation also touches on government challenges facing Brazilian agriculture, Roos’ passion for farming, how he got started as a content creator and why sharing agriculture online matters. He also offers advice for young farmers and those looking to tell their own ag story.Connect with the AgWarriors Podcast across social media: Instagram: @ag.warriorsYouTube: @AgWarriorsPodcastFacebook: @AG WarriorsTiktok: @ag_warriors

February 4, 202648 min

AgWarriors Ep. 47 | A Marine’s Path to AgTech Innovation

Autonomy and artificial intelligence are transforming agriculture, and FarmWave CEO Craig Ganssle joins the conversation to share more about those innovations. In this episode, Ganssle shares the story behind launching FarmWave, a company focused on AI-driven solutions for agricultural machinery. He joins hosts Jeremy Matuszewski at the recent Agritechnica show to discuss the innovation behind FarmWave and the entrepreneurial journey that led him there, including lessons from a previous business venture. Ganssle reflects on his connection to farming and agriculture, as well as his service in the U.S. Marines, and how those experiences shaped his leadership as CEO. He also talks about the challenges of launching a company in 2020, the value of accuracy and what’s next for FarmWave, including new features for 2026. Connect with the AgWarriors Podcast across social media: Instagram: @ag.warriorsYouTube: @AgWarriorsPodcastFacebook: @AG WarriorsTiktok: @ag_warriors

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