
Beyond the Field Trial: Farmers as Innovation Partners
In the first episode of AgTech 360’s From Idea to Impact series, host Adrian Percy talks with Pete Nelson, President and Executive Director of AgLaunch, about a different approach to developing agricultural technologies—one that puts growers at the center of the process. Discover how farmers are helping startups identify real-world challenges, shape and test new solutions, and even share in the financial success of the innovations they help bring to market.













