Creatress of Freedom Podcast

Hosted by Annie Knight

Education

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Episodes

176

Latest episode

May 2026

Language

EN-AU

About the show

Welcome to the Creatress of Freedom podcast! Where extraordinary women like you are ready to reclaim their divine feminine power and become a goddess who creates her own freedom. This is a space for women who refuse to be confined by society's expectations and rules, who know that they are destined for a big impact and are ready to become part of the revolutionary new way of doing life and business. So get ready to embark on a self-discovery and empowerment journey, like never before. Here we create a world where your dreams are not only possible but inevitable. So Queen, strap in it's about to get wild because you and I are going to create magic together. Follow along on Insta @annieknight_mentor

Listen to episodes

60 recent

May 3, 202622 min

175. This Is Why Clients Don't Come Back To Your Salon (Even When You Think Everything's Fine)

Welcome Queen, If you've ever thought… "Why are my clients not rebooking?" "Why does my salon feel inconsistent when I'm not there?" "I thought by now this would be easier…" This episode is your wake-up call. Because here's the truth most salon owners avoid: 👉 You're not losing clients because of your location 👉 You're not losing clients because of pricing 👉 You're not even losing clients because of your staff You're losing clients because there is no consistent standard in your business. In this episode, I'm sharing two real client experiences I recently had, one that felt aligned, safe, and professional… and another that was chaotic, inconsistent, and honestly… frustrating. And the scary part? Most salon owners don't even realise this is happening in their own business. Who This Episode Is For: This episode is for salon owners who: Have been in business for 3-5+ years Have a team but still feel like everything relies on them Are struggling with inconsistent client experiences Feel frustrated that things "slip" when they're not there Want to build a salon that runs smoothly without constant oversight 🔗 Resources Mentioned: Freedom Salon Manual (FSM) Your complete coaching system to implement policies, procedures & client experience protocols without starting from scratch. 👉 Learn more Book a Strategy Call with Annie Not sure what your salon actually needs right now? Let's map it out together. This call is designed to assess where you're at, what's not working, and what the next strategic move is for your business. 👉 Book A Time Free Guide: "I Thought By Now My Salon Would Be Easier" Break down exactly what's keeping your salon feeling hard and what to shift. 👉 Download here Private Coaching with Annie High-level, hands-on support to scale your salon with structure, systems & strategy. 👉 Apply here 💬 Let's Connect: If this episode hit home for you, I'd love to hear from you 💌 Instagram: @Annie_Knight_Mentor Facebook: Annie Knight Mentor Personal IG: Iam_Anastasia_Louisa Personal Facebook: Anastasia Louisa Send me a DM with the word "SYSTEMS" if you're ready to clean up the chaos in your salon 🔥 ⭐ Loved This Episode? If this gave you a shift (or a little tough love 👀), please: ✔️ Hit follow / subscribe ✔️ Leave a review ✔️ Share it with another salon owner who needs to hear this

April 19, 202622 min

174. She Spent 55 Hours on This… and Made $0 (A Hard Lesson for Salon Owners)

Welcome Queen... If you've ever felt like you're constantly busy in your salon… but your income isn't reflecting it, this episode is going to hit home. In today's episode, I'm sharing a real-life story from one of my private clients who spent over 55 hours working on something in her business… that made her $0. Not only did it not grow her business, it actually cost her time, energy, and money. And here's the truth… She's not the only one doing this. So many salon owners are stuck in the cycle of: 👉 Being "busy" 👉 Ticking off admin tasks 👉 Feeling productive …but not actually moving the needle forward financially. This episode is your wake-up call. ✨ Who This Episode Is For: This episode is for you if... You've been in business for a few years but still feel stuck You're constantly working but not seeing financial growth You feel overwhelmed by "everything you need to do" You're unsure what actually moves the needle in your salon You're ready to step into your role as a CEO (not just a service provider) 🔗 Resources Mentioned: Freedom Salon Manual (FSM) - Learn how to run your salon like a CEO with systems, strategy & income-producing tasks Private Coaching - High-level, hands-on support to scale your salon faster Strategy Call - Let's chat about your salon & how I can help you grow & scale without the hustle. Free Guide: "I Thought By Now My Salon Would Be Easier" - Your blueprint to identify what's holding your business back 💬 Let's Connect: If this episode hit home for you, I'd love to hear from you 💌 Instagram: @Annie_Knight_Mentor Facebook: Annie Knight Mentor Instagram Personal: @Iam Anastasia Louisa Facebook Personal: Anastasia Louisa ⭐ Loved This Episode? If this gave you a wake-up call (or a little tough love 👀), please: ✔️ Hit follow/subscribe ✔️ Leave a review ✔️ Share it with another salon owner who needs to hear this Because the more salon owners that understand this… the more we shift the industry

April 12, 202645 min

173. How I Went From $80K in Debt to $95K Profit: The Real Shift That Changes Your Salon Forever (Part 2)

Welcome Queen... If you've ever felt like you're working harder than ever… but keeping less money than ever, this episode is going to hit. In Part 2, I'm pulling back the curtain on what's really happening inside the hair & beauty industry right now… and why so many salon owners are quietly struggling, downsizing, or closing their doors. This isn't about fear, it's about truth. Because once you understand the real problem, you can finally step into the solution. Inside this episode, I break down: Why salon owners are working harder but making less profit The hidden industry shifts no one is talking about The rising costs (wages, stock, overheads) that are squeezing your margins What's actually happening behind the scenes when salons close The stats that prove the industry isn't dying… but the model is Why relying on "just services" is no longer enough The shift toward beauty + wellness + recurring revenue How smart salon owners are adapting (and staying profitable) This is the wake-up call + expansion episode. Because the goal isn't just to survive in business anymore… It's to build something that actually supports your life. 🔗 RESOURCES MENTIONED Freedom Salon Manual (FSM) - 12 month coaching program Private Coaching – High-level 1:1 support Heritage Club Opportunity - Recurring revenue + wellness model Free Guide: I thought By Now My Salon Would Be Easier 💌 LET'S CONNECT Instagram (Business): @Annie_Knight_Mentor Instagram (Personal): @iamanastasia_louisa Facebook (Business): Annie Knight Mentor Facebook (Personal): Anastasia Louisa And if you loved this episode, please leave a review, take a screen shot & tag me, it helps more salon owners find this podcast 🤍

April 9, 202633 min

172. How I Went From $80K in Debt to $95K Profit (And What No One Told Me) Part 1

Welcome Queen... If your salon feels harder than it should… this episode is going to hit home. In this deeply personal episode, I'm taking you behind the scenes of my journey from being $80,000 in debt, burnt out, and ready to walk away from my salon, to creating a $95,000 profit turnaround in just 12 months. Because here's the truth… Most salon owners aren't failing because they're bad at what they do. They're failing because they've never been taught how to actually run a business. In this episode, I share the raw, unfiltered reality of what it looked like to: Work endless hours and still have no money to show for it Lose staff and question if I was even cut out for business Hit rock bottom mentally, emotionally, and financially And the moment that changed everything This is Part 1 of a powerful two-part series, where I break down not just what happened… but the real shift that allowed me to completely turn my salon around. 🔥 Who This Episode Is For: This episode is for salon owners who: Are 3–5+ years into business and thought it would feel easier by now Feel exhausted, overwhelmed, and stuck in the day-to-day Are making money… but not actually keeping it Are questioning if they're cut out for business Know something needs to change, but don't know what 🔗 Resources: Apply for Private Coaching → [ Apply Here ] Freedom Salon Manual (FSM) → [ Come Check It Out ] Free Guide: "I Thought By Now My Salon Would Be Easier" → [Download Here] Book A Business Diagnostic Call → [ Book Here ] 💬 Let's Connect: If this episode resonated with you, I'd love to hear from you. Come share your biggest takeaway or message me directly: Instagram: @Annie_Knight_Mentor Facebook: Annie Knight Mentor And if you loved this episode, please leave a review, it helps more salon owners find this podcast

March 29, 202623 min

171. How to Avoid the Easter Cashflow Dip In Your Salon (Without Hustling or Overworking Yourself)

Welcome Queen.. If Easter has ever left your salon feeling chaotic, overworked, or financially stretched… this episode is for you. In this episode of the Creatress of Freedom Podcast, Annie breaks down why so many salon owners experience the feast and famine cycle around public holidays and what you need to do before Easter to avoid the cashflow dip altogether. Because the truth is… your quiet weeks aren't happening because of Easter. They're happening because of what wasn't implemented months prior. This episode will shift you from being reactive in your salon to stepping into your role as a strategic CEO so you can maintain consistent income, reduce stress, and stop playing catch up. 💡 What You'll Learn in This Episode: • Why salon income dips around Easter (and how to prevent it) • The feast vs famine cycle and how to break it for good • Why hustling before holidays actually makes things worse • The importance of cashflow awareness and financial tracking • Why your pricing structure could be sabotaging your profit • The shift from employee mindset → CEO mindset 🧰 Resources Mentioned • FSM - Freedom Salon Manual A 12-month coaching program designed to help salon owners grow, scale, and step into CEO leadership with systems, strategy, and support. • Free Guide: "I Thought By Now My Salon Would Be Easier" A 12-page guide breaking down what to focus on to grow and scale your salon. • Diagnosis Call Book a 1:1 session to audit your salon and identify what's keeping you stuck. • Private Coaching (Limited Spots) High-level, hands-on support to implement strategy and scale your business faster. • Heritage Club (Recurring Revenue Biz Model) A way to create consistent income in your salon without relying solely on bookings. 🤍 Let's Connect If this episode resonated with you, I'd love to hear from you. Instagram: @annie_knight_mentor Facebook: @Annie Knight Mentor If you loved this episode, don't forget to subscribe, share, and leave a review, it helps more salon owners break free from the feast and famine cycle.

March 22, 202620 min

170. You Keep Saying Business Is Hard… But I Witnessed Something That Proves Otherwise

Welcome Queen.... In this powerful and emotional episode of the Creatress of Freedom Podcast, Annie shares a real-life moment that completely shifted her perspective on what is truly possible, in both life & business. After witnessing a paraplegic man take on the challenge of paragliding for the very first time, Annie breaks down the deeper lessons around belief, resilience, support, and success and how these same principles directly apply to your business growth and personal evolution. This episode is your reminder that the biggest thing standing between you and the life you want… is not your circumstances, It's something much BIGGER. What You'll Learn in This Episode: • Why success is never a solo journey (and the importance of support) • The truth about timing, control, and trusting the process • How to pivot in business instead of seeing things as failure • Why what you see online is never the full story • The real reason some people succeed… and others stay stuck Let's Connect 💃🏻 Come share your biggest takeaway from this episode, Annie would love to hear from you. Instagram: 👉 @Annie_Knight_Mentor 👉 @IamAnastasia_louisa Facebook: 👉 @Annie Knight Mentor 👉 @Anastasia Louisa 👉Check out Annies Services Website Salon Owners: 👉 Apply for Private Coaching 👉 Book A Strategy Call Resources 💎 👉 "I thought By Now My Salon Would Be Easier" Free Guide 👉 $50K Months Masterclass

March 15, 202642 min

169. The 4-Step Strategy to Step Off the Salon Floor Without Losing Income

Welcome Queen, One of the biggest goals many salon owners have is eventually stepping off the salon floor but the fear of losing income, clients, or control over the business keeps them stuck behind the chair. In this episode, Annie breaks down the exact 4-step transition strategy she uses with all her clients who want to step off the salon floor. In fact she shares about one of her private coaching clients who successfully step off the salon floor while keeping the business stable and profitable this year. It shouldn't be a rushed decision, it is a 12-month strategy focused on leadership, systems, pricing, and team development to ensure the salon can operate successfully without the owner working with clients. If you've ever wondered how to move from stylist to salon CEO without everything falling apart, this episode will show you exactly where to start. This is not fluff, this is Pure strategy that Annie's clients pay five figures for. In This Episode You'll Learn • The 4-step transition strategy for stepping off the salon floor • Why most salon owners attempt this transition too early • How to prepare your team and systems before reducing your hours • The strategy behind transitioning loyal clients to your team • Why pricing and profitability must be addressed first • The leadership shift required to move from stylist to CEO 💎 Resources Mentioned 👉 Freedom Salon Manual (FSM) The complete backend operating system for salon owners, including over 140+ policies, procedures, team systems, and client management frameworks designed to help your salon run smoothly without everything depending on you. 👉 Private Coaching with Annie For salon owners ready to scale their business, strengthen their leadership, and transition from stylist to CEO with the right strategy and support. Apply Here 💃🏻 Let's Connect If this episode resonated with you, I'd love to hear from you. Salon Owners ➡️ Instagram ➡️ Facebook For Supps & Results Driven Products To Reduce A Decade Of Aging ➡️ Instagram ➡️ Facebook ➡️ Website It would mean the world to me, if you could review/ leave a comment, share & tag me. Annie x

March 8, 202648 min

168. Ancient Egyptian Spirituality: The Forgotten Wisdom Rising in a Chaotic World With Kareem Mansour

Welcome Queen, What if the chaos we're seeing in the world right now isn't random… but part of a much larger spiritual cycle? In this deeply powerful conversation, Annie sits down with her close friend Kareem to explore ancient Egyptian spirituality, the forgotten wisdom of Ma'at, and how these teachings can guide us through modern chaos. Kareem shares his personal journey from growing up in a traditional Muslim household in Egypt to exploring multiple spiritual systems, including yoga, Buddhism, and shamanism, before being redirected back to his roots to uncover the powerful spiritual philosophy of ancient Egypt. Together, Annie and Kareem dive into the deeper meaning behind cosmic cycles, spiritual awakening, and the connection between the human soul, nature, and the universe. If you've been feeling the intensity of the world lately, this conversation will open your mind to a new perspective on chaos, transformation, and divine timing. In This Episode We Discuss • Kareem's spiritual journey from religion to ancient Egyptian spirituality • Why chaos is necessary for spiritual awakening • The connection between human consciousness and the cosmos • Ancient Egyptian wisdom for navigating modern world challenges • Why ancient Egyptian spirituality is rising again today 💎 Resources & Links Mentioned 🔗 Acces Kareems Ancient Egyptian Spirituality & Cosmology Course Click Here Use this code for 20% off until 31 March 2026: ANCIENTWISDOM 🔗 Free Pyramid & Lotus Meditation Click Here (scroll to the middle of the page) 🔗 Free The Intelligence Of The Heart Training Click Here 🔗 Egypt Retreat Waitlist Click Here Connect With Annie 👉 Instagram 👉 Facebook If You're A Salon Owner 👉 Instagram & Facebook 👉 Website Connect With Kareem 👉 Instagram 👉 TikiTok 👉 Facebook 👉 Youtube 👉 Website ✨ If this episode resonated with you, please take a moment to subscribe, leave a review, and share it with a friend who is on their spiritual journey. Annie & Kareem

March 2, 202630 min

167. Faith Over Logic: Moving Back to Australia, Launching a New Business & Reinventing Myself in 2026

Welcome Queen, Welcome to our first live recording of 2026. After two years living in Greece, Annie is back in Australia, launching a second business, recalibrating her health, and stepping into a whole new level of expansion. In this episode, Annie shares... Why she paused the podcast What it's been like starting a new company from scratch The full-circle moment of revisiting the café where she booked her one-way ticket to Greece What "faith over logic" really means (and why it's now tattooed on Annie) The real theme of 2026: expansion, wealth, and freedom This is an honest life update about growth, risk-taking, alignment, and trusting yourself enough to leap. If you've been feeling the pull to play bigger, this one's for you. ✨ 💌 Ways to Connect For all the Real, Raw, BTS - Instagram & Facebook Salon Owners - Check Out Instagram & Facebook Message me "INSIDER" for infor on my new health & wellness company Apply for Private Coaching Share this episode to your stories and tag me I love seeing who's listening Here's to choosing faith over logic in 2026. Annie x

January 4, 202627 min

166. Sales Psychology Every Business Owner Must Master In 2026

Welcome Queen, If you're getting interest but not bookings or conversions… If clients are saying "let me think about it," ghosting, or questioning your prices… This episode will change the way you sell, forever. In this powerful, no-fluff episode of The Creatress of Freedom, Annie breaks down the Sales psychology every business owner must master in 2026 and why selling is never about price, and always about value, belief, and emotional connection. Fresh off a real client coaching call, Annie shares exactly why businesses fail to convert warm leads into paying clients, and the crucial piece most business owners are missing when they sell services, memberships, or high-ticket offers. This is not about being pushy. This is about understanding how humans actually make buying decisions. Inside This Episode, You'll Learn... ✨ Why clients ghost after asking for pricing (and how to stop it) ✨ The #1 mistake business owners make when selling services or salon memberships ✨ The psychology behind price objections and why it's rarely about money ✨ How your own money beliefs and energetics impact your sales ✨ Why staff confidence (or lack of it) directly affects revenue ✨ The difference between strategy-based selling and emotionally-led selling ✨ What 2026 business owners must master to scale sustainably This episode is especially powerful for salon owners, beauty professionals, and service-based entrepreneurs who want higher conversions, stronger client relationships, and more consistent revenue, without hustle or pressure. 🔗 Resources Mentioned 💎 Freedom Salon Manual (FSM) For salon owners ready to systemize, scale, and step into CEO mode. FSM gives you the scripts, sales psychology, client communication frameworks, and systems to increase profit, improve conversions, and get your time back. 👉 Join FSM here 💎 Private Business Coaching with Annie For business owners ready for high-level strategy, mindset mastery, and personalised support. This is for the woman who wants deep transformation, clean systems, and next-level leadership. 👉 Apply for Private Coaching 👀 Want to see Annie's new Biz just launched? Follow along here: @Iamanastasia_Louisa 🤍 Let's Connect Salon Owners 📍 Facebook Community 📍 Instagram Everyone Else 📍 Facebook 📍 Instagram If this episode hit home, take a screenshot, share it to your stories, and tag Annie, helping more women stop underselling themselves and start building businesses rooted in confidence, value, and freedom.

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