Throw Out The Playbook

Want to build an employee advocacy program but don't know where to start? In this episode, employee advocacy expert Nicole Stephens reveals the frameworks and strategies that actually work, from highly regulated industries to Fortune 50 companies. Learn:Why authentic employee stories outperform corporate contentHow to help employees spot and share story-worthy momentsThe right way to use content libraries (and when to move beyond them)Measuring success without expensive toolsGetting leadership buy-in for employee advocacyBalancing brand guidelines with authenticity Nicole shares practical examples from intern to C-suite level, explaining how companies of any size can build a powerful employee advocacy program that drives real results. Perfect for talent acquisition leaders, employer brand professionals, and business leaders looking to enhance their talent attraction through employee voices. #EmployeeAdvocacy #EmployerBranding #TalentAcquisition #Recruiting #ContentStrategy #EmployeeGeneratedContent  ---------------------------------------------------------------------------------------------------- 📬 Get the Newsletter: https://link.rhonapierce.com/YZEviw 🎬 Get 1 Month’s worth of social media videos done for you: https://perceptiblestudios.com/ ----------------------------------------------------------------------------------------------------    //TIMESTAMPS: 00:00 INTRODUCTION01:03 Why Traditional Recruiting Content Doesn't Work 04:20 Content Libraries: The Right Way to Use Them 07:44 How Candidates Really Consume Employee Content 10:21 Balancing Brand Guidelines with Authenticity 13:48 Redefining Failure in Employee Advocacy 20:33 Building an Employee Advocacy Program with Zero Budget 24:54 Help Employees Find Story-Worthy Moments 28:04 Entry-Level to C-Suite: Content That Works 34:55 Overcoming Common Employee Advocacy Challenges 43:15 The Future: When EGC Becomes Just Content 45:42 Should You Pay Employees for Content?  RECOMMENDED NEXT EPISODE→  #16: Making the case for Hiring Manager branding with Carrie Corcoran ****🌟 CONNECT WITH NICOLE💼 LinkedIn: https://www.linkedin.com/in/nicolescoffey/ 🌐 Website: https://nicolestephens.work/   🌟 CONNECT WITH ME💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ 🐦 Twitter: https://twitter.com/rhonab 📸 Instagram: https://www.instagram.com/rhonabpierce/ 🎵 TikTok: https://www.tiktok.com/@rhonabpierce🌐 Website: https://www.rhonapierce.com/  💜 Leave a review on Apple Podcasts  https://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498  🟢 Leave a rating on Spotify  https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr Use Brain.fm to help you focus. Try it FREE for 30 days: brain.fm/rhonapierce

In this episode, we dive deep into employee onboarding with Amy Davies, founder of First 30. Learn why 33% of new hires leave within their first 6 months and how effective onboarding can save companies an average of $390,000 annually in turnover costs.  Amy shares: - Why first impressions are crucial in employee retention - How pre-boarding sets the foundation for success - The true cost of poor onboarding practices - Practical strategies for creating an effective onboarding program - Ways to measure and prove onboarding ROI - How to get leadership buy-in for onboarding initiatives - Tips for managing onboarding content effectively - The importance of cross-functional relationships in onboarding  Key Insights: 💡 Successful onboarding goes beyond paperwork and orientation 💡 Great onboarding can improve engagement by 82% 💡 The importance of making employees feel psychologically safe 💡 Why recruiters should stay involved in the onboarding process 💡 How to create a "drip campaign" approach to onboarding information  RESOURCES MENTIONED IN THIS EPISODE: 📘Ideas to Get Your New Hires Off to a Great Start https://first30ready.ck.page/onboardingebook 📘Strategies for Running Compassionate and Effective Layoffs https://first30ready.ck.page/compassionatelayoffsebook  📬 Get the Newsletter: https://link.rhonapierce.com/YZEviw  RECOMMENDED NEXT EPISODE→  #6: Inclusive Hiring Starts with Effective Intake Calls with Kat Kibben ****🌟 CONNECT WITH AMY💼 LinkedIn: https://www.linkedin.com/in/daviesamy/ 🌐 Website: https://first30ready.com/ 📹 YouTube: https://www.youtube.com/@first30ready  🌟 CONNECT WITH ME💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ 🐦 Twitter: https://twitter.com/rhonab 📸 Instagram: https://www.instagram.com/rhonabpierce/ 🎵 TikTok: https://www.tiktok.com/@rhonabpierce🌐 Website: https://www.rhonapierce.com/  💜 Leave a review on Apple Podcasts  https://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498 🟢 Leave a rating on Spotify  https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr Use Brain.fm to help you focus. Try it FREE for 30 days: brain.fm/rhonapierce

This episode is sponsored by Equity ActivationsAround 20% of the population in the US is neurodivergent, yet most hiring processes contain significant barriers for neurodiverse candidates. If you’re not intentional about prioritizing neuro-inclusivity, AI-driven recruiting is going to make this worse! So how can companies make sure they’re not unintentionally excluding neurodiverse talent? My guest this week is Tameka Allen, a People & Culture consultant and the founder of ModCulture, a consultancy fostering business success through neuroinclusive work cultures. In this interview, she emphasizes the importance of creating accessible hiring practices that accommodate diverse cognitive styles, the misconceptions surrounding neurodivergent candidates, and the need for organizations to adopt a growth mindset. Tameka shares practical steps for improving interview processes, the value of data in driving change, and the positive ripple effects of embracing neurodiversity in the workplace.  RESOURCES MENTIONED IN THIS EPISODE: 📕 Embracing Neurodiversity in Hiring Quick start Guide: https://bit.ly/neurodivergenthiring 📬 Get the Newsletter: https://link.rhonapierce.com/YZEviw  //TIMESTAMPS: 00:00 INTRODUCTION03:05 Personal Journey to Neuro-Inclusive Practices05:53 Challenges Faced by Neurodivergent Candidates08:49 The Importance of Inclusive Interview Processes12:08 Common Misconceptions About Neurodivergent Candidates14:58 Practical Accommodations for Neurodivergent Candidates17:49 Data-Driven Approaches to Improve Hiring21:06 The Ripple Effects of Neuro-Inclusive Hiring23:56 Overcoming Resistance to Change in Hiring Practices27:09 Small Changes for Immediate Impact  RECOMMENDED NEXT EPISODE→  #9: The Truth about Diversity Hiring - with Tara Turk-Haynes  ****🌟 CONNECT WITH TAMEKA💼 LinkedIn: https://www.linkedin.com/in/tamekanallen/ 🌐 Website: https://modculture.co/   🌟 CONNECT WITH ME💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ 🐦 Twitter: https://twitter.com/rhonab 📸 Instagram: https://www.instagram.com/rhonabpierce/ 🎵 TikTok: https://www.tiktok.com/@rhonabpierce🌐 Website: https://www.rhonapierce.com/  💜 Leave a review on Apple Podcasts  https://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498  🟢 Leave a rating on Spotify  https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr Tara Turk-Haynes and her team at Equity Activations will partner with you to activate talent acquisition processes, learning and development programs, and employee engagement initiatives that drive measurable outcomes.Learn more at equityactivations.com

Are you planning on creating content at the next conference you attend? There’s more to conference content than just posting selfies. This week, I’m joined by Mike Peditto to chat about his experience creating content at RecFest USA. We spoke about the challenges he faced during content creation, the importance of planning and equipment, and the balance between being present and capturing content. Mike emphasizes the need for quality audio equipment, the process of editing and reviewing footage, and the significance of understanding your target audience.   RESOURCES MENTIONED IN THIS EPISODE: 🎥 Create Video Clips using Opus Clip: https://www.opus.pro/?via=throwouttheplaybook 🎬 Get 1 Month’s worth of social media videos done for you: https://throwouttheplaybook.com/video   //TIMESTAMPS: 00:00 INTRODUCTION02:52 Lessons from RecFest: Content Creation Challenges06:14 Planning and Equipment for Event Content09:03 Balancing Presence and Content Creation11:48 Engaging with Interviewees at Events15:08 Editing and Reviewing Content17:59 Target Audience and Content Strategy24:12 Reflections and Future Plans RECOMMENDED NEXT EPISODE→ #14: Ditch the Cold Calls: Build a Talent Community Instead - with Taylor Desseyn ****🌟 CONNECT WITH MIKE💼 LinkedIn: https://www.linkedin.com/in/mpeditto/ 🎵 TikTok:  https://www.tiktok.com/@realisticrecruiting 📸 Instagram: https://www.instagram.com/realisticrecruiting 🎙️ Podcast: https://www.corporatepizzaparty.com/   🌟 CONNECT WITH ME💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ 🐦 Twitter: https://twitter.com/rhonab 📸 Instagram: https://www.instagram.com/rhonabpierce/ 🎵 TikTok: https://www.tiktok.com/@rhonabpierce🌐 Website: https://www.rhonapierce.com/  💜 Leave a review on Apple Podcasts  https://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498  🟢 Leave a rating on Spotify  https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr Use Brain.fm to help you focus. Try it FREE for 30 days: brain.fm/rhonapierce

Do your hiring managers trust you? What about your manager? Recruiting is really hard if internal stakeholders don't trust you. In this episode, I’m joined by Brooke Wheeler, a Talent Acquisition Leader who has mastered the art of building trust internally. She shares insights on building trust with hiring managers, overcoming feelings of being undervalued, and the significance of curiosity in recruitment. Brooke shares personal experiences and insights on empowering teams, managing up, and finding advocates within the workplace, emphasizing that effective communication and a proactive approach are essential for success in talent acquisition.   🎬 Get 1 Month’s worth of social media videos done for you: https://throwouttheplaybook.com/video   //TIMESTAMPS: 00:00 INTRODUCTION02:24 The Importance of Internal Branding06:03 Overcoming Undervaluation in Recruitment10:11 Navigating Company Culture and Positivity13:32 Curiosity as a Tool for Building Relationships17:40 Empowering Teams and Managing Up21:28 Finding Advocates in the Workplace  RECOMMENDED NEXT EPISODE→ #12: The Unstoppable Power of a Recruiter's Brand, with Anna Morgan ****🌟 CONNECT WITH BROOKE💼 LinkedIn: https://www.linkedin.com/in/brookewheeler/ 🌐 Website: https://restorationtalentsolutions.com/   🌟 CONNECT WITH ME💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ 🐦 Twitter: https://twitter.com/rhonab 📸 Instagram: https://www.instagram.com/rhonabpierce/ 🎵 TikTok: https://www.tiktok.com/@rhonabpierce🌐 Website: https://www.rhonapierce.com/  💜 Leave a review on Apple Podcasts  https://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498  🟢 Leave a rating on Spotify  https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr

Are you feeling stuck in your TA career? Dr. Jasmine Escalera reveals how to reinvent yourself without burning it all down. Dr. Jasmine Escalera is a certified career and life coach with a PhD in Neuropharmacology. She's the founder of The Courage Crew, the only free online community dedicated to supporting women in reinventing their personal and professional lives. In this conversation, Rhona and Dr. Jasmine discuss topics such as the misconceptions about career reinvention, how to overcome burnout in talent acquisition, redefining success metrics for TA professionals, the power of micro-changes in your career, and practical strategies for pushing beyond your comfort zone. They also explore the importance of aligning your career with your values and how to build resilience in the face of industry challenges. RESOURCES MENTIONED IN THIS EPISODE: 🎁 Join The Courage Crew for FREE: https://www.skool.com/the-courage-crew-kickstarter-3809/about 🎧 Science-backed music for your brain. Try it FREE for 30 days: brain.fm/rhonapierce🎬 Get 1 Month’s worth of social media videos done for you: https://throwouttheplaybook.com/video  //TIMESTAMPS: 00:00 INTRODUCTION02:15 Jasmine’s Reinvention Journey 06:02 Breaking Toxic Patterns12:33 Navigating Burnout in HR18:12 Mindset Shifts for Transformation24:08 Overcoming Fear and Embracing Change30:49 Redefining Success on Your Own Terms48:00 Brain.fm Science-backed music for your brain  ****🌟 CONNECT WITH JASMINE💼 LinkedIn: https://www.linkedin.com/in/jasmine-escalera/ 🌐 Website: https://www.skool.com/the-courage-crew-kickstarter-3809/about 📸 Instagram: https://www.instagram.com/jasmineescaleracoaching/ 🎙️ Podcast: https://her-next-career-move.captivate.fm/listen   🌟 CONNECT WITH ME  💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ 🐦 Twitter: https://twitter.com/rhonab 📸 Instagram: https://www.instagram.com/rhonabpierce/ 🎵 TikTok: https://www.tiktok.com/@rhonabpierce🌐 Website: https://www.rhonapierce.com/  💜 Leave a review on Apple Podcasts  https://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498 🟢 Leave a rating on Spotify  https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr Use Brain.fm to help you focus. Try it FREE for 30 days: brain.fm/rhonapierce

In this episode, Rhona Pierce and Kamara Toffolo discuss the intricacies of resume writing for talent acquisition professionals. They explore the challenges recruiters face in crafting their own resumes, the importance of quantifying accomplishments, and how to effectively showcase soft skills and leadership qualities. The conversation also delves into tailoring resumes for specific roles, leveraging employer branding experience, and navigating career changes. Additionally, they touch on the significance of staying competitive in a crowded job market and the responsible use of AI tools in the resume writing process. Kamara shares actionable takeaways for TA professionals to enhance their resumes and and stand out in the job market.   🎬 Get 1 Month’s worth of social media videos done for you: https://throwouttheplaybook.com/video   //TIMESTAMPS: 00:00 INTRODUCTION02:53 Quantifying Accomplishments in Talent Acquisition06:07 Showcasing Soft Skills and Leadership08:57 Tailoring Resumes for Specific Roles12:13 Leveraging Employer Branding Experience15:04 Navigating Career Changes in TA17:53 Staying Competitive in a Crowded Market21:12 Utilizing AI Tools Responsibly24:05 Key Takeaways for TA Professionals  **** 🌟 CONNECT WITH KAMARA 💼 LinkedIn: https://www.linkedin.com/in/kamarat/ 🌐 Website: https://kamaratoffolo.com/ 📹 YouTube: https://www.youtube.com/kamaratoffolocareers   🌟 CONNECT WITH ME  💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ 🐦 Twitter: https://twitter.com/rhonab 📸 Instagram: https://www.instagram.com/rhonabpierce/ 🎵 TikTok: https://www.tiktok.com/@rhonabpierce🌐 Website: https://www.rhonapierce.com/  💜 Leave a review on Apple Podcasts  https://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498 🟢 Leave a rating on Spotify  https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr

In this solo episode, Rhona shares how to repurpose content from podcast guest appearances. She explains the importance of repurposing content, including increasing reach, extending content lifespan, and establishing oneself as an expert. Rhona provides tips on identifying the most valuable parts of a podcast episode to share with the audience and suggests using engagement metrics to gauge audience interest. She also discusses different types of content that can be created from a single podcast interview, such as blog posts, email newsletters, and videos. Rhona introduces two tools, Claude and Opus Clip, that can be used to repurpose content effectively. RESOURCES MENTIONED IN THIS EPISODE: 📗 Download Content Repurposing AI Prompts: https://link.rhonapierce.com/Prompts🎥 Create Video Clips using Opus Clip: https://www.opus.pro/?via=throwouttheplaybook ♻️ Repurpose Content Easier with CreatorHQ: https://creatorhq.co?aff=9qejn🎬 Get 1 Month’s worth of social media videos done for you: https://throwouttheplaybook.com/video //TIMESTAMPS: 00:00 INTRODUCTION00:58 Importance of Repurposing Content from Podcast Appearances02:24 Identifying Valuable Talking Points for Repurposing04:12 Creating Various Types of Content from a Podcast Interview08:25 Streamlining the Content Repurposing Process with Tools09:21 DEMO: Using Claude for Content Repurposing15:34 DEMO: Using Opus Clip to Create Clips from Podcast Episodes20:28 Introducing 'Level Up With Video' Service RECOMMENDED NEXT EPISODE→ #18: Visibility Creates Opportunity: How to be a great podcast guest with Orlando Haynes ****  🌟 CONNECT WITH ME  💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ 🐦 Twitter: https://twitter.com/rhonab 📸 Instagram: https://www.instagram.com/rhonabpierce/ 🎵 TikTok: https://www.tiktok.com/@rhonabpierce🌐 Website: https://www.rhonapierce.com/  💜 Leave a review on Apple Podcasts  https://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498  🟢 Leave a rating on Spotify  https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr  Use Brain.fm to help you focus. Try it FREE for 30 days: brain.fm/rhonapierce

Orlando Haynes shares his expertise on how to build a personal brand by being a guest on podcasts. He emphasizes the importance of visibility and leveraging podcast appearances to attract opportunities and candidates. Orlando discusses how to choose the right podcast to appear on, the importance of staying authentic while on air, and how to handle unexpected questions. He also provides tips on avoiding common mistakes as a podcast guest and maximizing the impact of podcast appearances.  RESOURCES MENTIONED IN THIS EPISODE:🎥 Create Video Clips using Opus Clip: https://www.opus.pro/?via=throwouttheplaybook📘 Download Orlando’s Guide: Tips to Maximize Your Podcast Appearance: https://link.rhonapierce.com/OrlandoH 🎬 Get 1 Month’s worth of social media videos done for you: https://throwouttheplaybook.com/video  //TIMESTAMPS: 00:00 INTRODUCTION03:15 Building Your Personal Brand through Podcast Guesting08:23 Choosing the Right Podcast and Staying Authentic On Air13:05 Maximizing the Impact of Your Podcast Appearance26:25 Understanding the Audience and Providing Actionable Advice34:03 Handling Unexpected Questions36:23 Common Mistakes to Avoid as a Podcast Guest41:30 Analyzing and Learning from Each Podcast Appearance46:10 Leveraging Podcast Appearances to Benefit Your Brand RECOMMENDED NEXT EPISODE→ #15: How to Create Great Recruiting Content - with Joel Lalgee ****🌟 CONNECT WITH ORLANDO💼 LinkedIn: https://www.linkedin.com/in/orlandohaynes/ 🌐 Website: https://careertalkspodcast.com  📸 Instagram: https://www.instagram.com/orlando_haynes1/ 📹 YouTube: https://www.youtube.com/@careertalkspodcast/ 🎙️ Podcast: https://open.spotify.com/show/5nbSqyDX8zKV778hgs2pJW  🌟 CONNECT WITH ME💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ 🐦 Twitter: https://twitter.com/rhonab 📸 Instagram: https://www.instagram.com/rhonabpierce/ 🎵 TikTok: https://www.tiktok.com/@rhonabpierce🌐 Website: https://www.rhonapierce.com/  💜 Leave a review on Apple Podcasts  https://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498  🟢 Leave a rating on Spotify  https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr  Use Brain.fm to help you focus. Try it FREE for 30 days: brain.fm/rhonapierce

Tejal Rives, a recruiter and content creator, shares her content creation journey and how it has made her a better ally to job seekers. She started creating content to bridge the gap between the limited prep she could provide as a recruiter and what candidates needed to know. She shares her experience of using content creation to advocate for job seekers and improve her own recruiting practices. Tejal provides advice for recruiters who want to create helpful content and emphasizes the importance of having a burnout plan.  🎬 Get 1 Month’s worth of social media videos done for you: https://throwouttheplaybook.com/video 🎁 FREE Storytelling for Recruiters Course:  https://link.rhonapierce.com/41vKMC  //TIMESTAMPS: 00:00 INTRODUCTION04:44 Dealing with Burnout and Trolls in Content Creation08:33 The Importance of Repetition and Recycled Content11:18 Balancing Honesty and Empathy in Content Creation20:07 Approaching Sensitive Topics with Objectivity and Facts25:24 Using Content Creation to Advocate for Job Seekers31:03 Advice for Recruiters Creating Content38:14 Finding Your Creative Voice and Building Relationships  RECOMMENDED NEXT EPISODE→ #15: How to Create Great Recruiting Content - with Joel Lalgee ****🌟 CONNECT WITH TEJAL💼 LinkedIn: https://www.linkedin.com/in/caffeinatedcareers/ 🎵 TikTok:  https://www.tiktok.com/@caffeinatedcareers 🌐 Website: https://caffeinated-careers.beehiiv.com/ 📸 Instagram: https://www.instagram.com/caffeinatedcareers/ 🐦 Twitter: https://x.com/coffeeandtejal   🌟 CONNECT WITH ME  💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ 🐦 Twitter: https://twitter.com/rhonab 📸 Instagram: https://www.instagram.com/rhonabpierce/ 🎵 TikTok: https://www.tiktok.com/@rhonabpierce🌐 Website: https://www.rhonapierce.com/  💜 Leave a review on Apple Podcasts  https://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498  🟢 Leave a rating on Spotify  https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr Use Brain.fm to help you focus. Try it FREE for 30 days: brain.fm/rhonapierce