Skilled and Fulfilled: Marketing Strategy for Service Providers, Coaches, Freelancers | Online Business Growth | Work-Life Balance for Entrepreneurs

Do you struggle to get it all done in your business? Being a solopreneur means wearing lots of hats and managing your time and productivity well. In this episode, I share 11 tools, strategies, habits, and mindset shifts I use on a regular basis to stay on top of my business.Listen to this episode to find out:What task management app I can't live withoutWhy you need to keep your tasks all in one placeHow I keep track of ideas that come to me throughout the dayHow using automations has changed how I run my businessMentioned in this episode:✅ Todoist - get started for free with the world’s #1 task manager and to-do list app🖱️ ClickUp - start using this task manager for free to break down and collaborate on big projects⏰ Anna Dearmon Kornick - my friend and time management coach🎥 Loom - get started for free to send video recordings and reduce meetings⚡ Zapier - start for free to create automations in your business 🎧 Episode 18 - Trends I see in online business and my predictions (Sept 2024’s Version)🎧 Episode 20 - 6 things to think about before creating or overhauling your website🎧 Episode 23 - 10 things to do if you’re growing your business on the side (or just getting started)🎧 Episode 26 - 8 ways to get more people to know how great you are and increase bookings ---------------------------------------------🎙️ Skilled and Fulfilled episodes💻 Felter Unfiltered website📸 Felter Unfiltered on Instagram

Are you embarrassed of your website? Whether it's not having a "good" one, never finishing it, or not having one at all, you're not alone – but you can DIY a website you're proud of. Well-Oiled Website students Danielle Fisher and Jessie Yarbrough share how they finally finished their websites and how it has since transformed their businesses.Listen to this episode to find out:Why a website can save you time marketing, sending proposals, and onboardingHow Well-Oiled Website helps you create a polished, professional website (without getting overwhelmed with all the decisions of making a website)Why regular check-ins and support can be the boost you need to finish your websiteHow a website can give you confidence and help you book more clientsMentioned in this episode:⚙️ See Danielle's website or grab her free CEO Time Audit Tool📌 See Jessie's website or grab her free Pinterest Planning Guide for TPT Sellers💻 Well-Oiled Website - create a website that books clients like a well-oiled sales machine🆓 Masterclass: 5 things you homepage needs to book more clients ---------------------------------------------🎙️ Skilled and Fulfilled episodes💻 Felter Unfiltered website📸 Felter Unfiltered on Instagram

When I started as adjunct faculty, I had no idea that 12 years later I’d have 6 on-demand courses and have taught 900 students (and counting!). I’m so grateful I get to help business owners attract ideal clients and impact their bottom line with better design. Tune in for a behind the scenes look at how it all happened and how these courses can move the needle for your business!Listen to this episode to find out:How I got into education a decade agoWhy good design can drives salesHow better branding will help you attract your ideal clientsHow my website creation course has helped service providers save time and market themselves betterMentioned in this episode:💼 Career Coach for Creatives, Lauryn Hill - the career coach I used to help me create my first course💻 Create with Confidence - create social graphics, PDFs, presentations, and more that drive action💻 DIY to Deluxe: Branding Course - create premium branding – no design experience required 🆓 Quiz: What fonts and colors work for you brand?💻 Well-Oiled Website - create a website that books clients like a well-oiled sales machine🆓 Masterclass: 5 things you homepage needs to book more clients💻 Well-Oiled Offer Suite - create an offer suite that clients can't resist💻 Pop-Ups that Pay - get easy pop-up strategies to convert website browsers into buyers💻 Picture Perfect Brand Presence - attract better business with on-brand images ---------------------------------------------🎙️ Skilled and Fulfilled episodes💻 Felter Unfiltered website📸 Felter Unfiltered on Instagram

Do you have an offer that works, but no one is booking it? Do you have a small audience and need it to grow, fast? I'm sharing short-term and long-term strategies to get more eyeballs on you, so people know how great you are and you increase your bookings.Listen to this episode to find out:How to use free or low-cost offers to create higher-value bookingsWhy market research is crucial to get in front of your ideal client and refine your messagingHow to host a workshop in a way that gets people to want to work with youMy best tips for using SEO and Pinterest to expand your reachMentioned in this episode:🎧 Episode 1 - 10 reasons people aren’t booking or buying with you – and which ones you have control over🎧 Episode 3 - How to sell your services without being salesy or sleazy with Emily Conley of Emily Writes Well🎧 Episode 9 - 5 things I’ve done when no money is coming in to my business🎧 Episode 10 - How to sell your services to the 5 different types of decision makers🎧 Episode 12 - Everything I learned guesting on 30+ podcasts: How to be a great podcast guest and host🎧 Episode 18 - Trends I see in online business and my predictions (Sept 2024’s Version)🎧 Episode 19 - How to attract best-fit clients by creating niche offers with Kelley Kempel ---------------------------------------------🎙️ Skilled and Fulfilled episodes💻 Felter Unfiltered website📸 Felter Unfiltered on Instagram

As someone who's hosted 12+ sales or launches, I believe that having well-planned, period sales do have benefits to you as a business owner, but that doesn't necessarily have to be on Black Friday. I'm sharing the positives that come from hosting sales – even failed ones.Listen to this episode to find out:How practicing selling and refining your messaging are crucial to getting comfortable sellingHow you can repurpose your sales content so your work doesn't go to wasteHow the data you get from your sale can inform future sales decisionsWhy talking about your sale is key to being an authority on your topic ---------------------------------------------🎙️ Skilled and Fulfilled episodes💻 Felter Unfiltered website📸 Felter Unfiltered on Instagram

Does the idea of changing your branding seem like a huge and daunting project? Rebranding isn't as scary as you think. I'm sharing the biggest signs you need to rebrand, plus some free resources to help you get started (if you need to).Listen to this episode to find out:Why it's okay (and even normal) for branding to shift every few yearsWhat you should do if you hate creating contentHow attracting penny-pinchers or non-aligned clients can be fixed with better brandingThe most common reasons clients come to me needing new brandingMentioned in this episode:✅ Custom Branding - done-for-you branding and designed assets to attract and convert your ideal person with ease✅ Custom Website - done-for-you website that converts browsers to buyers💻 DIY to Deluxe: Branding Course - create branding that sells, no design experience required🆓 Branding Crash Course: 3 simple steps to create profitable branding - get started on your profitable branding in less than 10 minutes🆓 Quiz: What fonts and colors work for you brand? - discover your perfect fonts and colors in minutes🎧 Episode 13 - Aligning your marketing strategy with your realistic capacity with Samantha Marcellino of SGS Media ---------------------------------------------🎙️ Skilled and Fulfilled episodes💻 Felter Unfiltered website📸 Felter Unfiltered on Instagram

Do you want to grow your side hustle into full-time, sustainable income? If you're a service provider – like a photographer, website designer, social media manager, virtual assistant, and so on – I'm sharing my best advice to grow your business while still holding another job, including real-life examples and common mistakes to avoid.Listen to this episode to find out:How to find clients and stay top of mind, so they book with youHow to create a must-have freebie that makes people want to work with youHow to create a sustainable content model that keeps you present, but doesn't burn you outHow to differentiate yourself in a crowded nicheThe biggest mistake I made early in my business (and how you can avoid it)Mentioned in this episode:💻 Well-Oiled Website - create a website that books clients like a well-oiled sales machine🎧 Episode 3 - How to sell your services without being salesy or sleazy with Emily Conley of Emily Writes Well🎧 Episode 11 - The biggest mistakes you’re making with your online presence that are costing you clients🎧 Episode 13 - Aligning your marketing strategy with your realistic capacity with Samantha Marcellino of SGS Media🎧 Episode 16 - How to use every page of your website to book clients🎧 Episode 20 - 6 things to think about before creating or overhauling your website ---------------------------------------------🎙️ Skilled and Fulfilled episodes💻 Felter Unfiltered website📸 Felter Unfiltered on Instagram

Is your business is in a different field than your formal education? Luxury wedding photographer Catherine Guidry joins me to share how she grew her photography business after getting a degree in architecture, how she gained confidence in an unknown industry, and more!Listen to this episode to find out:Catherine's journey from architecture student to luxury wedding photographerHow she gained experience, differentiated herself, and grew her business in an unfamiliar fieldHow many years it took Catherine to make a full-time income from her businessWhen it's the right time to take the leap to bigger projects and higher-tier clientsMentioned in this episode:📸 Catherine Guidry - connect with Catherine🗣️ Wedding Photography Society - Catherine's educational community for wedding photographers ---------------------------------------------🎙️ Skilled and Fulfilled episodes💻 Felter Unfiltered website📸 Felter Unfiltered on Instagram

You might think your business accounts and website are small potatoes to the world, but a hacker knows they might have access to spend your money or that you might pay money to have them back. I'm sharing practical tips to keep your most important online accounts safe.Listen to the episode to find out:6 tips so you're prepared – not scared – of online threatsMy own experience with hackersWhat to do if you regularly use public wifiWays to spot suspicious emails and phishing attempts ---------------------------------------------🎙️ Skilled and Fulfilled episodes💻 Felter Unfiltered website📸 Felter Unfiltered on Instagram

Do you you need a website (or a new one)? Let's talk about everything that plays into DIY-ing a business website, so you don't end up frustrated by details or overwhelmed with changes in the near future.Listen to the episode to find out:Why a website-in-a-day may not work for your businessWhat the most important first step is to creating (or redoing) your websiteHow your visual brand can communicate things to potential clients before they ever read a wordMy best advice for finding a website platform that works for youMentioned in this episode:💻 Well-Oiled Website - create a website that books clients like a well-oiled sales machine💻 Picture Perfect Brand Presence - attract the right business with on-brand images (even if you're taking your own photos)✅ Custom Website - done-for-you website so you convert browsers to booked clients🆓 Quiz: What fonts and colors work for my brand? - use 5 brand descriptors to discover the perfect fonts and colors for your brand🆓 Branding Crash Course: 3 simple steps to create profitable branding - get started on your profitable branding in less than 10 minutes🎧 Episode 2 of Skilled and Fulfilled - 5 things I learned in therapy that have benefitted me as a business owner🎧 Episode 16 of Skilled and Fulfilled - How to use every page of your website to book clients ---------------------------------------------🎙️ Skilled and Fulfilled episodes💻 Felter Unfiltered website📸 Felter Unfiltered on Instagram