Rounding Third: Conversations in Modern Media

Send us a textIf ​you're ​an ​estate ​planning ​attorney ​looking ​for ​new ​ways ​to ​market ​your ​company ​and ​find ​new ​prospects, ​video ​podcasting ​could ​be ​just ​the ​strategy ​you're ​looking ​for. ​Today, ​we're ​going ​to ​give ​you ​a ​few ​reasons ​why ​attorneys ​have ​seen ​success ​on ​YouTube ​and ​how ​you ​can ​do ​the ​same.Ben George and Walter Storholt share our view on how attorneys can leverage YouTube and other video platforms to enhance their business. Learn about the key benefits, including increased awareness, client education, and community engagement, as well as practical tips for integrating video into your marketing efforts.We’ve created a turnkey solution for estate planning attorneys to help them get a jump on video and podcasting and streamline their efforts. If you’d like to learn more, visit our website get more details.  Here’s some of what we discuss in this episode:0:00 – Intro 2:11 – Awareness & recall6:02 – Education & engagement10:28 – Community involvement12:10 – Integrate into your marketing efforts15:48 – Additional strategies to consider17:05 – Best way to get startedIf you'd like to learn more about how Third Wheel Media helps business owners and entrepreneurs with their podcast, radio, and video needs, check us out here: http://thirdwheelmedia.comReady to learn more? Schedule a free consultation and see if we can help: http://talkwithwalt.com Check out our video content on YouTube: https://bit.ly/47fjkzL

Send us a textPodcasting has taken the world by storm, providing a platform for voices across the globe to share their stories, expertise, and entertainment. But as the digital landscape evolves, podcasters are facing a new dilemma: Should they extend their reach to YouTube?In this episode, Ben George and Walter Storholt explore the intricacies of podcasting and video content and share the approach we take when working through the decision with clients. They discuss the future of podcasts, the potential of YouTube as a medium, and how to make strategic decisions that could catapult your content to new heights. If you’re thinking about making the move to YouTube, this will help you understand the pros and cons for taking your podcast to the popular platform. Here’s some of what we discuss in this episode:0:00 – Intro 3:01 – The advice we give clients4:55 – Monetization opportunities8:07 – Audio only on YT  5:33 – Do you have a channel yet?13:19 – Benefits 20:50 – Why you shouldn’t do it24:10 – Our adviceIf you'd like to learn more about how Third Wheel Media helps business owners and entrepreneurs with their podcast, radio, and video needs, check us out here: http://thirdwheelmedia.comReady to learn more? Schedule a free consultation and see if we can help: http://talkwithwalt.com Check out our video content on YouTube: https://bit.ly/47fjkzL

Send us a textWelcome to a special edition of Rounding Third, the Third Wheel Media podcast, where we're not just talking about podcasting; we're showing you how it's done. Today, we're pulling back the curtain on our turnkey video podcasting packages designed specifically for Financial Advisors, Real Estate Agents, and Estate Planning Attorneys. We're diving into why podcasting is not just a marketing tool but a relationship builder, a credibility booster, and so much more. And we figured what better way to tell you about it than in a podcast format. So, let's get started.If you'd like to learn more about how Third Wheel Media helps business owners and entrepreneurs with their podcast, radio, and video needs, check us out here: http://thirdwheelmedia.comReady to learn more? Schedule a free consultation and see if we can help: http://talkwithwalt.com Check out our video content on YouTube: https://bit.ly/47fjkzL

Send us a textSo you have a vision for your podcast but you aren't quite sure how to best present the show each episode. Would it be best to go solo or should you bring on a co-host to be a part of your podcasting journey.  Whatever goals you have - education, entertainment, inspiration - let's talk about the benefits of flying solo versus having someone alongside to provide support. We'll take you inside our podcasting process and the discussions we have with clients who choose collaboration versus going at it alone. Find out what the benefits and hurdles are for each path.  Here's what we discuss in the video: 0:00 - Intro3:45 - Benefits of having a professional co-host8:52 - Finding your voice 10:28 - Who is best fit for solo show?13:57 - Challenges when going solo20:55 - Why we offer co-hostingIf you'd like to learn more about how Third Wheel Media helps business owners and entrepreneurs with their podcast, radio, and video needs, check us out here: http://thirdwheelmedia.comReady to learn more? Schedule a free consultation and see if we can help: http://talkwithwalt.com Check out our video content on YouTube: https://bit.ly/47fjkzL

Send us a textThe first step to starting any podcast is figuring out what you’ll be talking about, and for many of our clients, the question comes down to should you have an interview show with guests or would you rather be the star of the show? There are ways to promote yourself and your business by featuring guests in every show, but some people want to control the conversation focus on the work they’re doing.In this video, we’re going to weigh the challenges and benefits of each approach. There is no right or wrong answer, but understanding the prep work that goes into each of these options will help you figure out which might be more feasible for you. Plus, we’ll even present you with option that’s a compromise between the two.    Here’s some of what we discuss in this episode:0:00 – Intro 1:22 – Why you want to define this4:58 – Benefits of interview style10:05 – Cons of the interview style14:52 – Benefits of you being the star17:53 – Cons of you being the star21:42 – A compromiseIf you'd like to learn more about how Third Wheel Media helps business owners and entrepreneurs with their podcast, radio, and video needs, check us out here: http://thirdwheelmedia.comReady to learn more? Schedule a free consultation and see if we can help: http://talkwithwalt.com Check out our video content on YouTube: https://bit.ly/47fjkzL

Send us a textVideo content continues to gain in popularity despite billions of people already using YouTube, but short-form video content has gained even more traction in recent years. The rise of short-form video has been incredible over the past decade and it’s now become the most popular and effective social media content out right now. You might think Tik-Tok first but Instagram, Facebook, and YouTube all get eye-popping numbers on their short-form content.  This quick, bite-sized content might seem better suited for Millennials and Gen Z, but the engagement goes far beyond those two generations. More and more people are navigating towards the short video and businesses of all sizes must embrace the trend. We’ll tell you more about the benefits of producing short-form video content and why it’s worth considering for your company.   Here’s some of what we discuss in this episode:0:00 – Intro 1:20 – What is short-form video2:18 – What the stats say6:33 – Rethinking social promotion10:17 – Examples of shorts we have produced If you'd like to learn more about how Third Wheel Media helps business owners and entrepreneurs with their podcast, radio, and video needs, check us out here: http://thirdwheelmedia.comReady to learn more? Schedule a free consultation and see if we can help: http://talkwithwalt.com Check out our video content on YouTube: https://bit.ly/47fjkzL

Send us a textOne of the most common questions we hear from people we work with and people who are thinking about jumping into the podcasting world is how do you define success? Everyone wants to know if it's worth their time (and money) to produce a podcast. It's something everyone should evaluate, especially business owners who are using it as part of their marketing and educational efforts. So we've brought Walter Storholt back on the show to give us his view on success and share the conversations we've had with clients who are trying to assess their success. There are three primary ways we view this discussion and much of it starts with what your goals are for the show. Hopefully this show will provide a little clarity and give you a little more direction when it comes to what you want to get out of our podcasting efforts.If you'd like to learn more about how Third Wheel Media helps business owners and entrepreneurs with their podcast, radio, and video needs, check us out here: http://thirdwheelmedia.comReady to learn more? Schedule a free consultation and see if we can help: http://talkwithwalt.com Check out our video content on YouTube: https://bit.ly/47fjkzL

Send us a textMore and more advisors are diving into video as part of their overall marketing plan and utilizing YouTube is a strategy we often hear about. Most of the move to video came on the heels of the COVID pandemic when everyone was forced to go virtual and get comfortable on camera, and that’s continued on. If you’ve thought about using YouTube or just want to better understand the platform, then this episode should help provide you with some of that information. We had a chance to spend a little time with Steve Sharp of Sharp Digital Marketing to discuss the best ways to leverage YouTube and explain why it’s a commitment to get started and keep it going. Here’s some of what you’ll learn on this episode: If you go the video route, you have to be willing to commit. How are financial advisors working YouTube in their marketing strategy? How to properly format your YouTube videos. A story about an advisor that brought a client in after they watched videos on YouTube. Learn more about Sharp Digital Marketing: https://sharpdigitalmarketing.com/ If you'd like to learn more about how Third Wheel Media helps business owners and entrepreneurs with their podcast, radio, and video needs, check us out here: http://thirdwheelmedia.comReady to learn more? Schedule a free consultation and see if we can help: http://talkwithwalt.com Check out our video content on YouTube: https://bit.ly/47fjkzL

Send us a textHere's a question we hear from business owners from time to time and one you've probably asked yourself: "There are thousands of podcasts out there already so why should I do one?"This is a very legitimate question and one you should give some thought to before starting a show. Even in this sea of existing content, your show can serve a valuable purpose for your small business. Today we'll give you five reasons a podcast could benefit you. You don't have to get thousands of downloads to have success and we'll explain why. If you'd like to learn more about how Third Wheel Media helps business owners and entrepreneurs with their podcast, radio, and video needs, check us out here: http://thirdwheelmedia.comReady to learn more? Schedule a free consultation and see if we can help: http://talkwithwalt.com Check out our video content on YouTube: https://bit.ly/47fjkzL

Send us a textBusiness owners are always looking for marketing strategies that will provide stronger leads and better closing rates. For many of the professionals we work with, there aren't many platforms that provide a better opportunity to showcase your personality, expertise, and services like broadcast mediums. We have a great example of how this all comes together that we wanted to share on the podcast. One of our clients recently passed along an anecdote about the way a radio show and YouTube channel worked together to bring in a million-dollar client.Here's some of what you'll learn in this episode: A few company updates on what we've been up to. (2:00)The goals for video, radio, and podcasting. (3:42)The story of how this client was brought into the business. (5:19)All of these mediums work together.  (7:53)Be consistent with your content and provide value.  (10:19)If you'd like to learn more about how Third Wheel Media helps business owners and entrepreneurs with their podcast, radio, and video needs, check us out here: http://thirdwheelmedia.comReady to learn more? Schedule a free consultation and see if we can help: http://talkwithwalt.com Check out our video content on YouTube: https://bit.ly/47fjkzL