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Business Of Social

The Business Of Social keeps you up-to-date on the ever-changing social media & marketing landscape. David Brickley, CEO & Owner of the nationally recognized social-first agency, STN Digital, is your host each episode as he interviews the top marketers in the world. Each episode will leave you feeling inspired as we discuss how brands and individuals can continue to evolve their strategy. We’ve had conversations with leaders from ESPN, WarnerMedia, Twitter, Instagram, Coca-Cola, Patagonia, Peloton, and NBC, just to name a few.

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Last Episode Date: 20 November 2024

Total Episodes: 100

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The Ultimate Guide to Plan Your Most Successful Year Ever!
20 November 2024
The Ultimate Guide to Plan Your Most Successful Year Ever!

In this special edition of the Business of Social, David Brickley sits down with Aaron Kieth, CEO of Buildify Systems—a business education and coaching company that offers programs teaching business owners how to create thriving, financially consistent, and sustainable businesses. David and Aaron dive deep into actionable strategies for planning a successful year, covering everything from setting impactful goals to creating systems that drive both professional success and personal fulfillment. Whether you're a business owner, entrepreneur, or leader in the sports and entertainment industry, this episode will leave you inspired and equipped to crush your 2025 goals.  Snag the FREE Personal Goal Planning Template here:  https://www.stndigital.com/personal-goal-planning/  

24 min
The Shocking NBA Team Dominating Social Media—Guess Who?
30 August 2024
The Shocking NBA Team Dominating Social Media—Guess Who?

In this episode of Business of Social, David Brickley dives into the latest NBA social media performance analysis. Joined by STN Digital’s Associate Director of Analytics, Jason Samuelsen, they explore how each NBA team ranks across various social media platforms. PLUS, get actionable tips to elevate your own social media strategy. Whether you’re a basketball fan, social media strategist, or brand marketer, this episode is packed with must-know insights. Don’t miss out! 🎯 Download the FREE NBA Social Media Performance Report: https://www.stndigital.com/nba-social-report/

33 min
The #1 MLB Team on Social Media Is…
11 June 2024
The #1 MLB Team on Social Media Is…

In this special edition of the Business of Social, David unpacks the MLB's social media performance. Joined by @stndigital’s Associate Director of Analytics, Jason Samuelsen, the two analyze how each team performed per platform. PLUS, they offer a few recommendations of their own. This episode is jam-packed with value, you won’t want to miss it!    Snag the FREE MLB Performance Report here: https://www.stndigital.com/mlb-social-report/    Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital  

26 min
The #1 NFL Team on Social Media Is…
3 May 2024
The #1 NFL Team on Social Media Is…

In this special edition of the Business of Social, David unpacks the 2023-2024 NFL Season's social media performance. Joined by @stndigital’s Associate Director of Analytics, Jason Samuelsen, the two analyze how each team performed per platform. PLUS, they offer a few recommendations of their own. This episode is jam-packed with value, you won’t want to miss it!  Snag the FREE NFL Performance Report here: https://www.stndigital.com/nfl-social-report/    Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital

27 min
The Media Industry Has Changed Forever!
17 April 2024
The Media Industry Has Changed Forever!

In this episode of the Business of Social, David dives deep into the rise of personal media sports brands. Assisted by our producer, Khala, David explores how these platforms have shifted consumer behavior. Additionally, he breaks down the success of Wrestlemania XL and the recent NCAA tournament. Tune in for essential insights into consumer-driven sports media brands!   Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital

33 min
Inside Lionsgate's Digital Marketing Strategy For The World's Largest Films
8 March 2024
Inside Lionsgate's Digital Marketing Strategy For The World's Largest Films

In this episode of the Business of Social, David engages in a captivating conversation with Eric Dachman, the Executive Director of Digital Marketing at Lionsgate. They dissect Lionsgate's innovative digital marketing strategies for the world’s largest films, offering invaluable insights how studios can successfully approach social media and pitfalls to steer clear of. If you’re looking to elevate your digital marketing game, make sure you turn in!

38 min
Marketing Nails & Fails: What We Can Learn From Them
14 February 2024
Marketing Nails & Fails: What We Can Learn From Them

In this episode of the Business of Social, David dives deep into the latest social media marketing moments dominating our timelines recently. Assisted by our producer, Khala, David explores how certain brands have successfully leveraged these moments for significant impact, whereas some have fallen short. Additionally, he answers more social media questions from YOU (our audience). Don't miss out on this episode filled with invaluable insights into brand marketing success stories and essential social media tips to implement!   P/N: This episode was recorded on February 5, 2024.

31 min
A Q&A Dive into Social Marketing’s Best-Kept Secrets!
15 November 2023
A Q&A Dive into Social Marketing’s Best-Kept Secrets!

In this episode of the Business of Social, David answers all your burning social media questions. With a little help from our producer, Khala, David covers everything from the best tools to strategies that can help grow your following and the biggest mistakes to avoid. Tune in now for this value-packed episode!

20 min
Inside LA28's Marketing Strategy for the 2028 Olympics
26 September 2023
Inside LA28's Marketing Strategy for the 2028 Olympics

In this episode of the Business of Social, David engages in a captivating conversation with Olivia Cheng, the Senior Director of Marketing & Brand Engagement at LA28. They dissect LA28's distinctive marketing strategy for the 2028 Olympic Games, offering invaluable insights on effective Gen Z marketing approaches and pitfalls to steer clear of. Tune in now for this value-packed episode!   Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital

50 min
TikTok, NFL Sunday Ticket, Nielsen x TNF, Coach Prime: The Digital Media Takeover
20 September 2023
TikTok, NFL Sunday Ticket, Nielsen x TNF, Coach Prime: The Digital Media Takeover

In this Business of Social episode, David shares the latest TikTok updates, including insights on the European ban and their exciting collaboration with Billboard to establish a Top 50 Chart. Meanwhile, YouTube launches an exciting partnership with the NFL, marking a triumphant Sunday Ticket debut! Additionally, David provides valuable insights into Nielsen's innovative ad strategy for TNF and Coach Prime's remarkable Colorado takeover. Stay tuned for in-depth coverage of these developments!   P/N: This episode was recorded on September 15, 2023.

15 min
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